Download - A framework for measuring m learning success
A Framework for Measuring
M-Learning Success A Research in Progress
Michelle Lac
CRICOS 00111D TOID 3059
What is M-Learning?
• Personalised learning
• Learning while mobile
• Ubiquitous learning
• Anytime/anywhere learning
• Handheld learning
• +++
Ability to use mobile devices to support teaching and learning anywhere and anytime (Crescente and Lee, 2011)
List above source: Mehdipur, Y. and Zerehkafi H. 2013. “Mobile Learning for Education: Benefits and Challenges”, International Journal of Computational Engineering Research (3:6), pp93-101
Crescente, M. L., and Lee, D. 2011. “Critical issues of M-Learning: design models, adoption processes, and future trends”, Journal of the Chinese Institute of Industrial Engineers (28:2), pp111-123
Why is M-Learning Important?
Research and Markets. 2015. "Mobile Learning Market by Solution, by Applications, by User Type, & by Region - Global Forecast to 2020." Retrieved 27 May 2015, 2015, from http://www.researchandmarkets.com/research/vbbfmn/mobile_learning
M-Learning market forecasted to reach
USD$37.6 billion by 2020 (Research and Markets, 2015)
What are the Benefits? Why now?
M-Learning market forecasted to reach
USD$37.6 billion by 2020 (Research and Markets, 2015)
• Get up-to-date information to the learner
• Accelerates reinforcement and follow-up
• Is efficient
• Increased productivity & revenue
• Ability to use the mobile devices’...
But... How do you measure success? Brink, J. 2011. "M-Learning: The Future of Training Technology," T+D (65:2), pp. 27-29. Genzic, J., Grgic, I., and Gujic, M. 2014. "Education and Knowledge Management by Using an E-Learning and M-Learning Education," Varazdin: Varazdin Development and Entrepreneurship Agency (VADEA), pp. 548-560. Kahle-Piasecki, L., Miao, C., and Ariss, S. 2012. "Managers and the Mobile Device: M-Learning and M-Business-Implications for the United States and China," Journal of Marketing Development and Competitiveness (6:1), pp. 56-68. Macdonald, I., and Chiu, J. 2011. "Evaluating the Viability of Mobile Learning to Enhance Management Training," Canadian Journal of Learning and Technology (37:1), p. 12. Stober, D. R., and Putter, S. 2013. "Going Mobile & Micro: The New Frontier of Safety Training," Professional Safety (58:2), pp. 41-43. Tucker, J. S. 2010. "Mobile Learning Approaches for U.S. Army Training." Retrieved 7 August 2015, 2015, from http://www.dtic.mil/dtic/tr/fulltext/u2/a528742.pdf Woodill, G. 2013. "The Unique Affordances of Mobile Learning." Retrieved 24 July, 2015, from http://floatlearning.com/2013/11/the-unique-affordances-of-mobile-learning/
Camera
Geolocation
Microphone & audio recording
Notifications & alerts
Touch screens
Ubiquity
Voice/phone communications
Wearability
Portability/mobility
What has been published so far?
M-Learning market forecasted to reach
USD$37.6 billion by 2020 (Research and Markets, 2015)
• Not that much relating to the workforce
• Limited research found in:
– Design guidelines
– Efficacy evaluations
– Quantitative research
– Wider technological implications
• Literature focuses on some aspects of m-learning
Therefore, current PhD project was established…
M-Learning more holistically
Nasiri, A. and D. G. Shi (2014). "Mobile Learning Business Model Framework." Information Management and Business Review 6(2): 72-87.
Focus of this Research
Nasiri, A. and D. G. Shi (2014). "Mobile Learning Business Model Framework." Information Management and Business Review 6(2): 72-87.
Core Research Focus
Develop a Framework that includes:
• Guidelines for m-learning implementations
• Model explaining causal-relationships between factors
...for organisations to predict, measure and influence m-
learning success
... planning of initiatives to optimise desired outcomes
...measure and track ongoing success during & post
implementations
Models used
M-Learning market forecasted to reach
USD$37.6 billion by 2020 (Research and Markets, 2015)
Unified Theory of Acceptance and Use of Technology (UTAUT) model (Venkatesh et al. 2003)
1. The Theory of Reasoned Action (TRA)
2. The Technology Acceptance Model (TAM)
3. The Motivational Model (MM)
4. The Theory of Planned Behaviour (TPB)
5. A Combined Technology Acceptance Model/Theory of Planned Behaviour (C-TAM-TPB)
6. The Model of PC Utilisation (MPCU)
7. Innovation Diffusion Theory (IDT)
8. Social Cognitive Theory (SCT)
DeLone and McLean’s Information Systems (IS) success model (DeLone & McLean, 2003)
DeLone, W. H., and McLean, E. R. 2003. "The Delone and Mclean Model of Information Systems Success: A Ten-Year Update," Journal of Management Information Systems (19:4), pp. 9-30. Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D. 2003. "User Acceptance of Information Technology: Toward a Unified View," MIS Quarterly (27:3), pp. 425-478.
Models used
DeLone, W. H., and McLean, E. R. 2003. "The Delone and Mclean Model of Information Systems Success: A Ten-Year Update," Journal of Management Information Systems (19:4), pp. 9-30. Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D. 2003. "User Acceptance of Information Technology: Toward a Unified View," MIS Quarterly (27:3), pp. 425-478.
INFORMATION QUALITY
SYSTEM QUALITY
SERVICE QUALITY
INTENTION TO USE
USER SATISFACTION
NET BENEFITS
USE
Behavioural Intent to Use
Performance Expectancy
Social Influence & Facilitating Conditions
Effort Expectancy
Organisations
M-learning implemented
M-learning NOT implemented
Data collected ‘Likert’ scale Quantitative data
Open ended questions Qualitative data
Users Training (learning & development) managers
Online survey Face to face questionnaires
Online survey Face to face questionnaires
Research instruments
Research methodology
Phase 1
Oct 2015 to Mar 2016
Phase 2
Apr to Sep 2016
Phase 3
Oct to Dec 2016
Phase 4
Jan to May 2017
Establish Research Project
Design, test, rollout
survey and questionnaires
Identify companies to
participate
Conduct in-depth interview and focus groups
Publish interim findings
Finalise m-learning
framework
Today
Develop framework iteratively
Next steps
M-Learning market forecasted to reach
USD$37.6 billion by 2020 (Research and Markets, 2015)
Contact me if you (or
others) would like to participate
Spread the word and let others know about this Research
Questions?
Contact Details
Michelle Lac
0403 576 929
CRICOS 00111D TOID 3059