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A Content Analysis Approach to Measuring Subconscious Motives
Ronald F. PiccoloRollins College
Gary P. LathamUniversity of Toronto
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Psychosocial Processes
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i we posemo negemo work achieve leisure money0
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Language as a Window into Human Nature
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Norm Control Race Headset
Achievement 1.37 (.84) 1.72 (1.65) 4.58 (2.71) 3.04 (2.36)
Positive Emotion 2.74 (1.27) 2.77 (2.52) 3.69 (2.23) 4.43 (2.51)
Negative Emotion 1.63 (.91) 2.16 (1.60) 1.82 (1.66) 1.41 (1.56)
Work 2.00 (1.40) 2.01 (2.74) 1.89 (1.57) 5.79 (3.66)
n 720,000+ 54 56 67
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Achievement Positive Emotion Negative Emotion Work0
1
2
3
4
5
6
1.37
2.74
1.632.00
1.72
2.77
2.16 2.01
4.58
3.69
1.82 1.89
3.04
4.43
1.41
5.79
Norm Control Race Headset
Story 1
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Achievement Work0
1
2
3
4
1.37
2.002.08 1.73
3.45
1.852.03
2.34
Norm Control Race Headset
Story 2
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External Validity
Ach--Positive Emotion Ach--Performance Orientation
-.15
.00
.15
.30 0.27
-0.12
0.27
0.21
0.27
0.04
Control Race Headset
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Achievement Achievement
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Thank You