Download - A Business Model innovation !
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Business Model InnovationToday‘s success is the enemy of tomorrow‘s success
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They both miss the moment when they
shouldhave left their
successful path, to re-think their business
model
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The innovation cycle spins faster than ever in nearly all industries
Innovation either increases the customers’ value of a product or a service, or lowers their costs and therefore creates a competitive advantage.
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Mr. Apple
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Mr. Dell
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Misconceptions about innovation
1.Innovatio
n stands from ideas nobody
has had before
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Misconceptions about innovation
2. BIG
success requires BIG
resources
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Misconceptions about innovation
3. Innovations are always based on
boosting technologies
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Successful innovators learn and recombine, whereas the pioneers are eaten by the wolves.
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14 of today’s 25 most innovative firms have
innovated their business model
and not just their technology
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What exactly is a business model innovation ?
1.Who is your target customer ?
2. What do you offer to the customer ?
3. How do you create your value proposition ?
4. How do you generate revenues ?
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What do you have to do to innovate your own business model ?
1. Initiation
2. Ideation
3. Integration
4. Implementation
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Thank YouGiulia Baldassari
Federica Gigante