a business model innovation !
TRANSCRIPT
Business Model InnovationToday‘s success is the enemy of tomorrow‘s success
They both miss the moment when they
shouldhave left their
successful path, to re-think their business
model
The innovation cycle spins faster than ever in nearly all industries
Innovation either increases the customers’ value of a product or a service, or lowers their costs and therefore creates a competitive advantage.
Mr. Apple
Mr. Dell
Misconceptions about innovation
1.Innovatio
n stands from ideas nobody
has had before
Misconceptions about innovation
2. BIG
success requires BIG
resources
Misconceptions about innovation
3. Innovations are always based on
boosting technologies
Successful innovators learn and recombine, whereas the pioneers are eaten by the wolves.
14 of today’s 25 most innovative firms have
innovated their business model
and not just their technology
What exactly is a business model innovation ?
1.Who is your target customer ?
2. What do you offer to the customer ?
3. How do you create your value proposition ?
4. How do you generate revenues ?
What do you have to do to innovate your own business model ?
1. Initiation
2. Ideation
3. Integration
4. Implementation
Thank YouGiulia Baldassari
Federica Gigante