Transcript
Page 1: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Make LinkedIn Work for YouBusiness Class Professionals

May 2014 | Petra Fisher

Page 2: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Page 3: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Petra Fisher

Page 4: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

6 CAUSESThat I belief in and support with 1%

Page 5: 90 Minutes LinkedIn Workshop for Business Class Professionals

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LET ME ASK YOU...

Do you know how long people spend on your profile before they make the choice to read on or move on?

Page 6: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Page 7: 90 Minutes LinkedIn Workshop for Business Class Professionals

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Page 8: 90 Minutes LinkedIn Workshop for Business Class Professionals

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Page 9: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisherSTAND OUT FROM THE CROWD

Page 10: 90 Minutes LinkedIn Workshop for Business Class Professionals

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LET YOUR READER KNOW:What you doWho you do it forWhat problem you solveThe value you addUse a full sentence, keywords or a combination.

PROFESSIONAL HEADLINE120 characters including space

Page 11: 90 Minutes LinkedIn Workshop for Business Class Professionals

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LET ME ASK YOU...

Did you just fill out your LinkedIn Profile like a resume and added the people from your Rolodex?

Page 12: 90 Minutes LinkedIn Workshop for Business Class Professionals

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"They think it’s a place they keep their CV online and maybe have some connections with people they know professionally.”

Page 13: 90 Minutes LinkedIn Workshop for Business Class Professionals

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THEY DON’T THINK OF IT AS A PLACE:To get business intelligenceTo research problemsTo establish an online presence where other

people in the network can find them

Page 14: 90 Minutes LinkedIn Workshop for Business Class Professionals

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Page 15: 90 Minutes LinkedIn Workshop for Business Class Professionals

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LET ME ASK YOU...

Are you aware of the biggest mistake people make on LinkedIn?

Page 16: 90 Minutes LinkedIn Workshop for Business Class Professionals

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When someone asks: “What do you do?” Do you answer them in 3rd person?

Page 17: 90 Minutes LinkedIn Workshop for Business Class Professionals

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PLEASE DON’T TALK ABOUT YOURSELF:In the third personIn general termsWithout personallityWithout showing what makes you different

LINKEDIN SUMMARY2000 characters including space

Page 18: 90 Minutes LinkedIn Workshop for Business Class Professionals

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LET ME ASK YOU...

Did you know managers, owners and entrepreneurs have no place on LinkedIn (and what to do if you happen to be one)?

Page 19: 90 Minutes LinkedIn Workshop for Business Class Professionals

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11,852,153

OWNERS

Page 20: 90 Minutes LinkedIn Workshop for Business Class Professionals

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TRAINER

OWNER | MANAGER | TRAINEROf what? Be specific! Add detail.

Page 21: 90 Minutes LinkedIn Workshop for Business Class Professionals

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LIVE PROFILE REVIEW

Time to draw a name out of the ‘hat’ and give feedback as a group on some aspects we’ve discussed so far…

Page 22: 90 Minutes LinkedIn Workshop for Business Class Professionals

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COMMERCIAL BREAK

THURSDAY 5 JUNE | 9:30 – 17:00

Page 24: 90 Minutes LinkedIn Workshop for Business Class Professionals

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Page 25: 90 Minutes LinkedIn Workshop for Business Class Professionals

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I’m finished talking

Thank you so much for your attention

Good luck reaching your goals using

LinkedIn

Page 26: 90 Minutes LinkedIn Workshop for Business Class Professionals

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