90 minutes linkedin workshop for business class professionals

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petrafisher.com | [email protected] | @petrafisher Make LinkedIn Work for You Business Class Professionals May 2014 | Petra Fisher

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As an International Professional, you seem to start all over time and time again. Your network doesn't move overseas with you. Your outstanding reputation doesn't travel ahead of you. LinkedIn can help you address this. But there is so much more than a brilliant profile. That is one part,. But who do you write it for? And how? Once it is finished, how do you actively and strategically use LinkedIn? And the, how do you get people to actually take the time to get to know you and your skills? So many issues to address when you really want to use LinkedIn. In this brief 90 minutes workshop we address just a tip of the iceberg, but in a practical hands-on manner, so you can implement what you learn straight away.

TRANSCRIPT

Page 1: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Make LinkedIn Work for YouBusiness Class Professionals

May 2014 | Petra Fisher

Page 2: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Page 3: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Petra Fisher

Page 4: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

6 CAUSESThat I belief in and support with 1%

Page 5: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

LET ME ASK YOU...

Do you know how long people spend on your profile before they make the choice to read on or move on?

Page 6: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Page 7: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Page 8: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Page 9: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisherSTAND OUT FROM THE CROWD

Page 10: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

LET YOUR READER KNOW:What you doWho you do it forWhat problem you solveThe value you addUse a full sentence, keywords or a combination.

PROFESSIONAL HEADLINE120 characters including space

Page 11: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

LET ME ASK YOU...

Did you just fill out your LinkedIn Profile like a resume and added the people from your Rolodex?

Page 12: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

"They think it’s a place they keep their CV online and maybe have some connections with people they know professionally.”

Page 13: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

THEY DON’T THINK OF IT AS A PLACE:To get business intelligenceTo research problemsTo establish an online presence where other

people in the network can find them

Page 14: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Page 15: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

LET ME ASK YOU...

Are you aware of the biggest mistake people make on LinkedIn?

Page 16: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

When someone asks: “What do you do?” Do you answer them in 3rd person?

Page 17: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

PLEASE DON’T TALK ABOUT YOURSELF:In the third personIn general termsWithout personallityWithout showing what makes you different

LINKEDIN SUMMARY2000 characters including space

Page 18: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

LET ME ASK YOU...

Did you know managers, owners and entrepreneurs have no place on LinkedIn (and what to do if you happen to be one)?

Page 19: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

11,852,153

OWNERS

Page 20: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

TRAINER

OWNER | MANAGER | TRAINEROf what? Be specific! Add detail.

Page 21: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

LIVE PROFILE REVIEW

Time to draw a name out of the ‘hat’ and give feedback as a group on some aspects we’ve discussed so far…

Page 22: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

COMMERCIAL BREAK

THURSDAY 5 JUNE | 9:30 – 17:00

Page 24: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

Page 25: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

I’m finished talking

Thank you so much for your attention

Good luck reaching your goals using

LinkedIn

Page 26: 90 Minutes LinkedIn Workshop for Business Class Professionals

petrafisher.com | [email protected] | @petrafisher

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