How to get investors to throw money @you
@fogeldavid
9 Mistakes Gamers Should Avoid when Raising Money
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4 years 5 years 4 years
David Fogel
Not Going to Talk about
Going to Talk about
GOODNEWS
Don‘t needLots of money to Create Great Games
BADNEWS
Don‘t needLots of money to Create Great Games
But What Does it Mean
Come Prepared
3 Mindset Mistakes You Should Avoid
What Will Make Investors Like You More?
A Clone of a really Good Game
The Coolest Game EVER!!!!
#1Not
Knowing Your
Audience
Not Your Audience #1
Your Audience
#1
#1
Interested in 1 Thing
Making Money#1
1997-2012
$10Bn
#1
$44bn
#1
#1
Founder #1 Job
#1
Show Them The Money!!!
#1
#2Pitching The Hit Game
#2
Cannot Predict
Engagement
#2
Would You Invest?
#2
#2
$155M
#2
76m
#2
51 titles before
#2
Investors Hate Big Risks
#2
Now What?
#2
Platform #2
Portfolio#2
(Unique) Technology
#2
Who is Your Investor?
#3Choosing
The Wrong Investor
Investment > Marriage #3
#3
#3
#3
Meet Investors Early#3
3 Mistakes You Should Avoid
When Approaching Investors
After 2 Meetings ….
#4It‘s
Not A SprintIt‘s A
Marathon
Average 6 Months
#4
There is Always That 1 Guy….
#4
Long Journey
#4
How Much Money Do You Need?
You‘re Like
#5Asking Too
Much
(Delivering Too Little)
The smallest Sum of Money to Execute
#5
Reach Your Milestones
#5
12 Months?
#5
Why Raise Money?
To Develop A Cool Game
#6 Giving Wrong Reasons to Raise Money
It‘s Not About an Adventure With Friends
#6
HireGreat
People
#6
Grow Faster
#6
A Great Reason
#6
All Together = Win #6
3 Mistakes You Should Avoid
When Pitching Your Game
The TEAM
I‘m CEO BitchOther
Guy
#7Pitching a
1 Man Team
Value in A Diverse Team#7
Don’t Be THIS Guy#7
It’s about Sharing the Risk
#7
#9 Advertisement is Your Business ModelBusiness Model?
Bitch Please…
We'll Use ADVERTISING
Say Advertising One More Time
MotherF&%$R!
#8Advertising is The Solution To Everything
You Keep Using That Word
I don’t think it means what you think it means
#8
You Already Have Users
#8
What?!
Only 10 DAU!?
It Can‘t Be
#8
Your Game Is Awesome
*
* Registered Users
#9Presenting
Vanity KPIs
Registered#9
Downloaded
#9
Take a Sit
#9
Engagement
#9
Viral #9
#9
Retention
Day 30
StrongGrowing
ARPU
#9
Don’t Need
Investors
So…What were we talking about?
#2
#1Know Your Audience
#2Pitch PPT
#3Choose Investors that bring Value
#4Raising Capital
takes time
#5Ask for money to
Execute #6
Raise for Good Reasons
#7It’s All About The
Team
#8Advertising is not a
magic solution
#9Avoid Vanity KPIs
Angry BirdsThe Truth Behind The
Legend
Please Be carful Games can corrupt the minds of Children
