Download - 8 Alternatives To Answering RFPs
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Does your agency
RESPOND TO RFPs?
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AND DOES IT FEEL LIKE THIS?
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RFPs benefit the company
MORE THAN YOUR AGENCY
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What if you invested
YOUR TIME ELSEWHERE?
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Here are
8 ALTERNATIVES TO ANSWERING RFPs
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1Send a standard response:
”WE DON’T DO RFP’s”
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“We believe RFP’s are not in our best interest for the following reasons… We would still love to work with you. Here is an example of our work.”
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Invest in your own
ONLINE MARKETING
2
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Calculate how much it would cost answering a typical RFP (hours x bill rate) and spend that on marketing instead.
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CHARGE FOR IDEATION
3
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“Our ideas are important to our business. We charge $(insert price) for ideation. Here’s an example of our work.”
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Invest in your
BUSINESS TRANSPARENCY
4
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Transparency involves sharing the ins and outs of your business. It’s a great way to build trust with your customers, and trust leads to deeper relationships and more sales.
LEARN MORE: 17 ways to make your agency more transparent.
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Invite them to come
WORK IN YOUR STUDIO
5
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“Instead of us spending a week responding to an RFP, we invite you to come to our studio. Spend time brainstorming with us to get a feel for our team and how we would work together.”
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Call our
REFERENCES6
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“35% of our prospective clients rate ‘Referral from trusted friend or colleague’ as a top factor in agency selection. We welcome you to contact our references!”
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Invest in your
BUSINESS MODEL7
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When you can deliver more value than your competition, it reduces the competition. What would make you an obvious choice?
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Build deeper
CLIENT RELATIONSHIPS
8
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The relationship you build is usually worth paying for, invest in building deeper relationships with your existing clients.
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