Does your agency

RESPOND TO RFPs?

AND DOES IT FEEL LIKE THIS?

RFPs benefit the company

MORE THAN YOUR AGENCY

What if you invested

YOUR TIME ELSEWHERE?

Here are

8 ALTERNATIVES TO ANSWERING RFPs

1Send a standard response:

”WE DON’T DO RFP’s”

“We believe RFP’s are not in our best interest for the following reasons… We would still love to work with you. Here is an example of our work.”

Invest in your own

ONLINE MARKETING

2

Calculate how much it would cost answering a typical RFP (hours x bill rate) and spend that on marketing instead.

CHARGE FOR IDEATION

3

“Our ideas are important to our business. We charge $(insert price) for ideation. Here’s an example of our work.”

Invest in your

BUSINESS TRANSPARENCY

4

Transparency involves sharing the ins and outs of your business. It’s a great way to build trust with your customers, and trust leads to deeper relationships and more sales.

LEARN MORE: 17 ways to make your agency more transparent.

Invite them to come

WORK IN YOUR STUDIO

5

“Instead of us spending a week responding to an RFP, we invite you to come to our studio. Spend time brainstorming with us to get a feel for our team and how we would work together.”

Call our

REFERENCES6

“35% of our prospective clients rate ‘Referral from trusted friend or colleague’ as a top factor in agency selection. We welcome you to contact our references!”

Invest in your

BUSINESS MODEL7

When you can deliver more value than your competition, it reduces the competition. What would make you an obvious choice?

Build deeper

CLIENT RELATIONSHIPS

8

The relationship you build is usually worth paying for, invest in building deeper relationships with your existing clients.

Trouble generating new leads?Trouble generating new leads?42% of creative agencies agree, generating new leads is the #1 challenge of running their business.

Download my complimentary PDF and discover: ü Why inbound marketing is more challenging for agenciesü What you can’t afford to ignoreü My #1 tip for what you can do today to yield results

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