BEAUTIFUL CONTENT
Beautiful or cute content delights your audience with its sole aesthetic appeal.
Why? People love pretty things and cute overload.
Tourism WA 1001extraordinaryexperiences.com
FUNNY CONTENT
Funny content is king (think memes) and comes in all shapes and forms. It makes people laugh and share.
Why? To be memorable and likeable. People share funny things.
Dollar Shave Club au.dollarshaveclub.com
INSPIRATIONAL CONTENT
Inspirational or epic content digs deeper into the audience’s emotional set and provokes reflection.
Why? To inspire, motivate or wow your audience.
Red Bull redbullstratos.com
INFORMATIONAL CONTENT
Informational or educational content has intrinsic value for your audience. It should be relevant, useful, interesting and honest.
Why? Because your audience is hungry for knowledge.
American Express openforum.com
SCARY CONTENT
Scary or weird content creates a feeling of fear or unsettlement in your audience.
Why? To shock, disgust, scare, unsettle or create buzz.
Boost Mobile youtube.com/AUSBOOST
SEXY CONTENT
Sexy content goes beyond beauty; it has deliberate sex appeal.
Why? Because sex sells, apparently.
Armani youtube.com/GiorgioArmaniStore
NOSTALGIC CONTENT
Nostalgic content transports your audience to bygone days but isn’t necessarily melancholic.
Why? To connect with the audience on the basis of a shared past, history and cultural references.
McDonald’s facebook.com/McDonalds