1.blue man groupconnect to the rHythmand wonder.March 2012Developed at the Post Advertising Summit

2. A QUICK RECAPBrief: Discover and explore disruption in acrowded marketplace to inspire anaudience and sell tickets. 3. METAPHORSNOW:Blue Man Group is like...A hybrid car because its innovative and progressive.Binoculars, because they offer a new way of seeing/a new perspective.Your first chemistry set, because it opens a world of experiments.A road trip, because you dont know whats around the next corner.A fancy tasting menu, because every bite is a new adventure.An amusement park, because one ticket opens a world of entertainmentpossibilities.A party because anything can happen.Electricity because its shocking and charged.Dancing because you can do it alone but its better with others.A volcano because its fiery and unpredictable.A dream because its colorful, fast and you dont remember every detail but it stayswith you. 4. METAPHORStomorrow:Blue Man Group will be like...A tattoo because you wake up and its still there.A rock band, because when you go to see it youll see greatest hits & new tracks.A vacation because its different every time and you feel revitalized.A living poem because you like it but you arent sure what it means.A shot of adrenalin because you cant get enough.Wine, because it tastes different to everyone, but everyone wants a drink.Fireworks because it dazzles and ignites your senses and when its over, you stillhave ringing in your year.A social movement because its contagious and you want to be part of it part ofthe life force. 5. CREATIVE CONCEPT.Be a blue man groupie 6. CREATIVE CONCEPT. Be a Blue Man GroupieWhat IT ISAn interactive film and shareable, communal experience thatallows the viewer to choose their own Blue Man adventure,creating a unique piece of content theyre then urged to sharewith their networks. 7. CREATIVE CONCEPT. Be a Blue Man Groupiehow it worksFor ShowgoersAs people leave the theater, theyll see signs in the lobby and in theirPlaybills to download a free music track from the show; view a behind-the-scenes video clip of the Blue Man Group from the theater where they saw theshow; and join an interactive online event of audience members connectingand playing music together inspired by the show and themselves. 8. Blue Man Group Playbill Ad and SignsPlaybill SignsBring Blue Man Home With You*! Wait! Dont Go!The show doesnt end once the house lights Weve got one more thing!come up. Scan this QR code or tweet this address (@Become a Blue Man Group insider! Scan the BMG_NewYork) and get even MORE Blue ManQR code below or tweet this address (@BMG_ Group! (We know, we cant believe it either!)NewYork) to expand your Blue Man Groupexperience, and discover exclusive content Free music downloadand features!Behind the scenes footageFree music download Additional Blue Man Group videosBehind the scenes footageAdditional Blue Man Group videos 9. CREATIVE CONCEPT. Be a Blue Man Groupiehow it worksFor the General PublicBanner ads featuring seemingly boring or mundane objects becomeinstruments when theyre suddenly in the hands of the Blue Man Group.Viewers are invited to connect with their rhythm by visiting the Facebookpage and engaging with the interactive video. 10. CREATIVE CONCEPT. Be a Blue Man Groupiehow it worksOn FacebookThe user sees an image of Blue Man Group and chooses one of twoactions for them to perform: Hollow Echos or Heartbeats. As the userrolls over the words she hears sound snippets. After making her choice,she sees a film clip of the Blue Man Group performing with pipes thatmake a hollow echo sound. The film pauses and the user receives twomore choices. She chooses one, and this cycle continues, until the userhas created a :60 short film. When the film is done, she can watch it in itsentirety and share it with friends. 11. CREATIVE CONCEPT. Be a Blue Man GroupieWHY IT worksIt plays on the excitement of having just seen the show byencouraging users to immediately opt in to get access to freedownloads of music that they loved from the show, plus new, bonuscontent. Through the video people who have seen the show get tore-experince their favorite parts; those who havent get a taste of thewonder and excitement, which encourages them to check it out. 12. The FILM Journey. JohnSt artDrumming Mashmellows DrummingPainting DrummingPainting Pipes CerealJello DrummingPipes DancingFlowersTissuePainting Dancing Film 1 Film 2Film 3 SHARE Film 5 Film 6 Film 6Film 6Your Creation 13. The FILM Journey.Johns friend SarahSt art Drumming Painting drummingPainting DrummingPaintingPipes Cereal JelloDrummingPipes DancingFlowers Tissue PaintingDancing Film 1 Film 2Film 3 Film 4 Film 5Film 6SHARE Film 6Your experience 14. FILM LAUNCHUser listens to sound snippets and chooses what Blue Man Group shoulddo, which initiates short film clip. 15. FILM SEGMENTFilm segment reflects the users choice: Hollow Echoes 16. FILM SEGMENTUser continues to make choices and guide the direction of the film.When the film is done, she can watch it in its entirety and share it with friends.