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7 Types of Content You Need On Your Website
The British Library27th August 2015
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Emily Hill: About Me
@[email protected]/in/emilyjanehill/slideshare.net/EmilyHill1
• Set up Write My Site in 2006:www.writemysite.co.uk
• New copywriting training website launching 2015:
www.AskEmilyHill.com
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Who Needs Content Anyway?
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Google likes content
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Customers like content
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Your whole funnel needs content
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1) Home Page
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Bounce!
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You need good signposting
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2) Product/ Service Pages
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Benefits AND features
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3) Case Studies
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Hero’s Journey
• Journey
• Death
• Rebirth
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4) FAQ
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5) Blog
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Blogging works!• Adding between 21 and 51 blog posts to your site boosts traffic
by up to 30% …
• … And when you’ve added at least 52 blog posts, your traffic increases by 77%! (TrafficGenerationCafe)
• Companies that blog receive 97% more inbound links
• … and 434% more indexed pages than businesses which do not blog (HubSpot)
From 34 Blogging Statistics for Small Businesses: http://www.writemysite.co.uk/34-blogging-statistics-small-businesses/2014/05/02/
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6) Multimedia
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7) Resources
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Don’t Forget to Distribute!
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Thanks for listening!
@[email protected]/in/emilyjanehill/slideshare.net/EmilyHill1
• Write My Site (copywriting agency):www.writemysite.co.uk
• Ask Emily Hill (copywriting training):
www.AskEmilyHill.com