7 types of content you need on your website
TRANSCRIPT
7 Types of Content You Need On Your Website
The British Library27th August 2015
Emily Hill: About Me
@[email protected]/in/emilyjanehill/slideshare.net/EmilyHill1
• Set up Write My Site in 2006:www.writemysite.co.uk
• New copywriting training website launching 2015:
www.AskEmilyHill.com
Who Needs Content Anyway?
Google likes content
Customers like content
Your whole funnel needs content
1) Home Page
Bounce!
You need good signposting
2) Product/ Service Pages
Benefits AND features
3) Case Studies
Hero’s Journey
• Journey
• Death
• Rebirth
4) FAQ
5) Blog
Blogging works!• Adding between 21 and 51 blog posts to your site boosts traffic
by up to 30% …
• … And when you’ve added at least 52 blog posts, your traffic increases by 77%! (TrafficGenerationCafe)
• Companies that blog receive 97% more inbound links
• … and 434% more indexed pages than businesses which do not blog (HubSpot)
From 34 Blogging Statistics for Small Businesses: http://www.writemysite.co.uk/34-blogging-statistics-small-businesses/2014/05/02/
6) Multimedia
7) Resources
Don’t Forget to Distribute!
Thanks for listening!
@[email protected]/in/emilyjanehill/slideshare.net/EmilyHill1
• Write My Site (copywriting agency):www.writemysite.co.uk
• Ask Emily Hill (copywriting training):
www.AskEmilyHill.com