597201014 Betty597201117 Danny597201208 Lia597201351 Leah597201258 Christine
I. Introduction LeahII. SWOT of I-phone A. Strength Christine B. Weakness Lia C. Opportunity Danny D. Threat
BettyIII. Conclusion
Let’s iPhone!
Functions of iphone
Smart phone Camera phone(5Megapixel)
Multi-Touch :Big screen
Various software
Online store: App store
Internet client: Wi- Fi, e-mail
http://www.apple.com/tw/iphone/features/
The high priceapproximately $ 24000-28000
Simple colorblack/ white
Complicated functionssuch as WiFi, Camera, Video Recording and Editing
Glass screenfragile
Taking the initiative---Smart phone Take the emotion as the starting
point
http://attachpic.sogi.com.tw/upload/201006/20100608013517550.jpg
Products launch on summer vacation
http://attachpic.sogi.com.tw/upload/201006/20100608025818081.JPG
Concise style (without any extra useless buttons)
http://news.xinhuanet.com/internet/2010-10/08/12636005_31n.jpg
Designed for the people, especially the young
http://3.bp.blogspot.com/_Xd5e_7h-cg8/TGaXkF_6SvI/AAAAAAAACyM/vOihnVDa1wM/s640/iphone4.jpg
Apple iPhones: Popular “Smartphone”
The main threat: Other Smartphones Blackberry HTC Android 長江 NO.1 (山寨機 ) Google Nexus One
HTC
Other Smartphones: Imitating the similar function Enhancing better function Cheaper price
The “Threat” to iPhones:
Other Smartphones Function Price
Jan. 6, 2010 America
Basic function: Animated desktop Touch panel GPS 3D albums
“Google” Function: Google MAP Google Search Gmail Google talk Short cut menu
螢幕尺寸〈對角線 〉 8.89 9.40 公分、重量 133 公克 130 公克 作業系統 iPhone OS
Android2.1 記憶體 8GB 16GB 4GB
(~32GB) 相機 ( 畫素 ) 200 萬 500 萬 輸入法 多重觸控 觸控 影音 影音儲存、播放 影音擷取、儲存、播放 音樂 ( 下載 ) 蘋果 iTunes 音樂商店 亞馬遜
MP3 商店
The Price: About 529 U.S. dollars ≒ 16,843 N.T.
dollars
‧Strategy: Lowering the price by cooperating Cooperated price: About 179 U.S.
dollars ≒ 5699 N.T. dollars
The “Threat” to iPhones: Other Smartphones Function Price The group who buys the iPhones
Increaing the competitiveness: Creative marketing strategies Beautiful design More functions
An iphone is not a cell phone with the computer function, but is a cell phone “and” computer.
http://j610018299.pixnet.net/blog/post/5332313 http://www.shs.edu.tw/works/essay/2010/03/
2010030113434878.pdf http://tw.knowledge.yahoo.com/question/
question?qid=1607053006131 http://www.e-zone.com.hk/discuz/
viewthread.php?tid=17582 http://www.5itaiwan.tw/blog/read.php?1545
Thank you for your attention