597201014 Betty597201117 Danny597201208 Lia597201351 Leah597201258 Christine

I. Introduction LeahII. SWOT of I-phone A. Strength Christine B. Weakness Lia C. Opportunity Danny D. Threat

BettyIII. Conclusion

Let’s iPhone!

Functions of iphone

Smart phone Camera phone(5Megapixel)

Multi-Touch :Big screen

Various software

Online store: App store

Internet client: Wi- Fi, e-mail

http://www.apple.com/tw/iphone/features/

The high priceapproximately $ 24000-28000

Simple colorblack/ white

Complicated functionssuch as WiFi, Camera, Video Recording and Editing

Glass screenfragile

Taking the initiative---Smart phone Take the emotion as the starting

point

http://attachpic.sogi.com.tw/upload/201006/20100608013517550.jpg

Products launch on summer vacation

http://attachpic.sogi.com.tw/upload/201006/20100608025818081.JPG

Concise style (without any extra useless buttons)

http://news.xinhuanet.com/internet/2010-10/08/12636005_31n.jpg

Designed for the people, especially the young

http://3.bp.blogspot.com/_Xd5e_7h-cg8/TGaXkF_6SvI/AAAAAAAACyM/vOihnVDa1wM/s640/iphone4.jpg

Apple iPhones: Popular “Smartphone”

The main threat: Other Smartphones Blackberry HTC Android 長江 NO.1 (山寨機 ) Google Nexus One

HTC

Other Smartphones: Imitating the similar function Enhancing better function Cheaper price

The “Threat” to iPhones:

Other Smartphones Function Price

Jan. 6, 2010 America

Basic function: Animated desktop Touch panel GPS 3D albums

“Google” Function: Google MAP Google Search Gmail Google talk Short cut menu

螢幕尺寸〈對角線 〉 8.89 9.40 公分、重量 133 公克 130 公克 作業系統 iPhone OS

Android2.1 記憶體 8GB 16GB 4GB

(~32GB) 相機 ( 畫素 ) 200 萬 500 萬 輸入法 多重觸控 觸控 影音 影音儲存、播放 影音擷取、儲存、播放 音樂 ( 下載 ) 蘋果 iTunes 音樂商店 亞馬遜

MP3 商店

The Price: About 529 U.S. dollars ≒ 16,843 N.T.

dollars

‧Strategy: Lowering the price by cooperating Cooperated price: About 179 U.S.

dollars ≒ 5699 N.T. dollars

The “Threat” to iPhones: Other Smartphones Function Price The group who buys the iPhones

Increaing the competitiveness: Creative marketing strategies Beautiful design More functions

An iphone is not a cell phone with the computer function, but is a cell phone “and” computer.

http://j610018299.pixnet.net/blog/post/5332313 http://www.shs.edu.tw/works/essay/2010/03/

2010030113434878.pdf http://tw.knowledge.yahoo.com/question/

question?qid=1607053006131 http://www.e-zone.com.hk/discuz/

viewthread.php?tid=17582 http://www.5itaiwan.tw/blog/read.php?1545

Thank you for your attention