5 Pricing Techniques

1 Cost-PlusPricing

Calculating yourcosts and adding

A mark-up

College of Admins

College of Admins

2 Competitive Pricing

Setting a price based on what

The competition charges

College of Admins

3 Price Skimming

Setting a high priceAnd lowering it as

The market evolves

College of Admins

4 PenetrationPricingSetting a price

low to enter a competitive market and raising it later

College of Admins

5 Price Bundling

Combining Products and/or services to increase value,

And therefore price.

Marketing -Management

Advanced Program

Cairo,Egypt2016