5 techniques in pricing strategy
TRANSCRIPT
5 Pricing Techniques
1 Cost-PlusPricing
Calculating yourcosts and adding
A mark-up
College of Admins
College of Admins
2 Competitive Pricing
Setting a price based on what
The competition charges
College of Admins
3 Price Skimming
Setting a high priceAnd lowering it as
The market evolves
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4 PenetrationPricingSetting a price
low to enter a competitive market and raising it later
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5 Price Bundling
Combining Products and/or services to increase value,
And therefore price.
Marketing -Management
Advanced Program
Cairo,Egypt2016