Download - 30093204 Chap 009
Organizational Organizational AgilityAgility
Chapter 09Chapter 09
Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
Learning ObjectivesLearning Objectives
LO 1 Discuss why it is critical for organizations to be responsive.
LO 2 Describe the qualities of an organic organization structure
LO 3 Identify strategies and dynamic organizational concepts that can improve and organization’s responsiveness
LO 4 Explain how a firm can be both big and smallLO 5 Summarize how firms organize to meet customer
requirementsLO 6 Identify ways that firms organize around different types
of technology
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The Responsive OrganizationThe Responsive Organization
Mechanistic organization A form of organization
that seeks to maximize internal efficiency.
Organic structure An organizational form
that emphasizes flexibility
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Organic StructureOrganic Structure
1. Jobholders have broader responsibilities that change as the need arises.
2. Communication occurs through advice and information rather than through orders and instructions.
3. Decision making and influence are more decentralized and informal.
4. Expertise is highly valued.
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Organic Structure (cont.)Organic Structure (cont.)
5. Jobholders rely more heavily on judgment than on rules.
6. Obedience to authority is less important than commitment to the organization’s goals.
7. Employees depend more on one another and relate more informally and personally.
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Organization Chart Shows Who’s on TopOrganization Chart Shows Who’s on Top
9-6Figure 9.1(a)
Advice Network RevealsAdvice Network RevealsKnowledge FlowKnowledge Flow
9-7Figure 9.1(b)
Organizing around Core CompetenciesOrganizing around Core Competencies
Identify existing core competencies. Acquire or build core competencies that will be
important for the future. Keep investing in competencies so that the firm
remains world class and better than competitors. Extend competencies to find new applications and
opportunities for the markets of tomorrow
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QuestionQuestion
What is a formal relationship created among independent organizations with the purpose of joint pursuit of mutual goals?
A.Knowledge organizationB.Learning organizationC. Strategic allianceD.Wholly-owned subsidiary
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Strategic AlliancesStrategic Alliances
Strategic alliance A formal relationship
created among independent organizations with the purpose of joint pursuit of mutual goals.
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How I’s Can Become We’sHow I’s Can Become We’s
9-11Table 9.1
The Learning OrganizationThe Learning Organization
Learning organization An organization skilled at creating, acquiring, and
transferring knowledge, and at modifying its behavior to reflect new knowledge and insights.
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How do Firms Become Learning How do Firms Become Learning Organizations? Organizations?
Engage in disciplined thinking and attention to details, making decisions based on data and evidence rather than guesswork and assumptions Search for new knowledge and ways to apply it
Review successes and failures looking for lessons and deeper understanding
Benchmark--identify and implement best practices Share ideas throughout the organization
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The High-Involvement OrganizationThe High-Involvement Organization
High-involvement organization A type of organization in which top management
ensures that there is consensus about the direction in which the business is heading
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Organizational Size and AgilityOrganizational Size and Agility
Large organizations are typically less organic and more bureaucratic
Jobs tend to become more specialized in large organizations
With size comes greater complexity and a need for increased control
Organizations can still find ways to remain agile despite these challenges
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The Case for BigThe Case for Big
Larger size helps create economies of scale
Larger size helps develop economies of scope Economies in which
materials and processes employed in one product can be used to make other related products
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The Case for SmallThe Case for Small
Large organizations can have difficulty managing relationships with customers and among its own units
Large organizations are more difficult to coordinate and control
Smaller organizations can: Move fast Provide quality goods
and services to targeted market niches
Inspire greater involvement from their people
Being small can avoid diseconomies of scale
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Being Big and SmallBeing Big and Small
Downsizing The planned
elimination of positions or jobs
Rightsizing A successful effort to
achieve an appropriate size at which the company performs most effectively
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DownsizingDownsizing
Survivor’s syndrome Loss of productivity
and morale in employees who remain after a downsizing.
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Customers and the Responsive Customers and the Responsive OrganizationOrganization
The point of structuring a responsive, agile organization lies in enabling it to meet and exceed the expectations of its customers
Managers must stay focused in three key ingredients - the strategic triangle The company itself Competition The customer
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The Strategy TriangleThe Strategy Triangle
9-21Figure 9.2
Customer Relationship ManagementCustomer Relationship Management
Customer relationship management (CRM) A multifaceted process focusing on creating two-
way exchanges with customers to foster intimate knowledge of their needs, wants, and buying patterns.
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Customer Relationship ManagementCustomer Relationship Management
Value chain The sequence of activities that flow from raw
materials to the delivery of a good or service, with additional value created at each step.
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Generic Value ChainGeneric Value Chain
9-24Figure 9.3
Total Quality ManagementTotal Quality Management
Total quality management (TQM) An integrative approach to management that
supports the attainment of customer satisfaction through a wide variety of tools and techniques that result in high-quality goods and services.
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ISO 9001ISO 9001
ISO 9001 A series of quality standards developed by a
committee working under the International Organization for Standardization to improve total quality in all businesses for the benefit of producers and consumers.
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ReengineeringReengineering
Reengineering Revolutionizing key organizational systems and
processes to answer the question: “If you were the customer, how would you like us to operate?”
Processes are designed from scratch as if the organization was just starting out
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Types of Technology ConfigurationsTypes of Technology Configurations
Small batch Technologies that produce goods and services in
low volume. Large batch
Technologies that produce goods and services in high volume.
Continuous process A process that is highly automated and has a
continuous production flow.9-28
Organizing for Flexible ManufacturingOrganizing for Flexible Manufacturing
Mass customization The production of
varied, individually customized products at the low cost of standardized, mass-produced products.
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Key Features in Key Features in MassMass
CustomizationCustomization
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Table 9.2
Computer-Integrated ManufacturingComputer-Integrated Manufacturing
Computer-integrated manufacturing (CIM) The use of computer-aided design and computer-
aided manufacturing to sequence and optimize a number of production processes.
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Flexible FactoriesFlexible Factories
Flexible factories Manufacturing plants that have short production
runs, are organized around products, and use decentralized scheduling.
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Lean ManufacturingLean Manufacturing
Lean manufacturing An operation that strives to achieve the highest
possible productivity and total quality, cost effectively, by eliminating unnecessary steps in the production process and continually striving for improvement.
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Organizing for Speed: Time-Based Organizing for Speed: Time-Based CompetitionCompetition
Time-based competition (TBC) Strategies aimed at
reducing the total time needed to deliver a good or service.
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QuestionQuestion
___________ is the movement of the right goods in the right amount to the right place at the right time.
A.Logistics B.Supply chain managementC.Value chain analysisD.Customer Service
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Time-Based CompetitionTime-Based Competition
Logistics The movement of
the right goods in the right amount to the right place at the right time
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Time-Based CompetitionTime-Based Competition
Just-in-time (JIT) A system that calls for subassemblies and
components to be manufactured in very small lots and delivered to the next stage of the production process just as they are needed.
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Just-in-time (JIT) Just-in-time (JIT)
Elimination of waste Perfect quality. Reduced cycle times. Employee involvement Value-added manufacturing Discovery of problems and prevention of
recurrence
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Time-Based CompetitionTime-Based Competition
Simultaneous engineering A design approach in which all relevant functions
cooperate jointly and continually in a maximum effort aimed at producing high-quality products that meet customers’ needs.
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Destination CEO: Royal Phillips ElectronicsDestination CEO: Royal Phillips Electronics
Discuss Philips’ approach to remaining a competitive and responsive global organization.
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