Mistake # 1
Irrelevant Benefits
Don't just link "features" to "benefits"
Link features to benefits that the customers areactually looking for
"We'll handle your social media updates and create 6 posts perday! This will help you double or triple the "Likes" on your page!"
"We'll handle your social media updates and create 6 posts perday! This will put your promotions in front of 200-300 qualified
customers and get them to come into the store!"
Bad
Good
Example:
Mistake # 2
Lack of "Specificity"
Use quantifiable, external, reference-able andspecific language instead of subjective or arbitrary
language
How to improve your finance quickly and claim back your freedom
The 4 step process to reducing $2,000 from credit card debt in2 weeks or less
Bad
Good
Example:
Quickly become more productive
The 2 cost-free web apps you can download right now that willhelp free up at least 45 minutes per day
Bad
Good
Example:
Become a faster writer and make your books sell
Writing strategies Robert Kiyosaki and Donald Trump used forbecoming New York Times Top Sellers in a year
Bad
Good
Example:
Mistake # 3
Fluffy Bullets
"Sharpen" up your bullets!
- How to eliminate distractions for good
- 3 step process to eliminating social-media distractionspermanently (so you can double, triple your productivity)
Bad
Good
Example:
- Food to help you lose weight fast!
- Commonalities of top weight-loss diets and how you can usethem to lose weight
Bad
Good
Example:
- Quickly find your passion and break through to the next level
- What to do when you’re unfulfilled at your job – The step-by-step process for turning your hobby into a paying career
Bad
Good
Example:
SUMMARY!
1. Talk about RELEVANT benefits
2. Use specific, quantifiable and reference-ablelanguage
3. Sharpen up your bullets!
Learn More Free Advanced CopywritingStrategies for Making Sales Online
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