COPYWRITINGMISTAKES

That Kill your Online Sales

3

Mistake # 1

Irrelevant Benefits

Don't just link "features" to "benefits"

Link features to benefits that the customers areactually looking for

"We'll handle your social media updates and create 6 posts perday! This will help you double or triple the "Likes" on your page!"

"We'll handle your social media updates and create 6 posts perday! This will put your promotions in front of 200-300 qualified

customers and get them to come into the store!"

Bad

Good

Example:

Mistake # 2

Lack of "Specificity"

Use quantifiable, external, reference-able andspecific language instead of subjective or arbitrary

language

How to improve your finance quickly and claim back your freedom

The 4 step process to reducing $2,000 from credit card debt in2 weeks or less

Bad

Good

Example:

Quickly become more productive

The 2 cost-free web apps you can download right now that willhelp free up at least 45 minutes per day

Bad

Good

Example:

Become a faster writer and make your books sell

Writing strategies Robert Kiyosaki and Donald Trump used forbecoming New York Times Top Sellers in a year

Bad

Good

Example:

Mistake # 3

Fluffy Bullets

"Sharpen" up your bullets!

- How to eliminate distractions for good

- 3 step process to eliminating social-media distractionspermanently (so you can double, triple your productivity)

Bad

Good

Example:

- Food to help you lose weight fast!

- Commonalities of top weight-loss diets and how you can usethem to lose weight

Bad

Good

Example:

- Quickly find your passion and break through to the next level

- What to do when you’re unfulfilled at your job – The step-by-step process for turning your hobby into a paying career

Bad

Good

Example:

SUMMARY!

1. Talk about RELEVANT benefits

2. Use specific, quantifiable and reference-ablelanguage

3. Sharpen up your bullets!

Learn More Free Advanced CopywritingStrategies for Making Sales Online

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