Download - 25 th APRA Conference Minneapolis
25th APRA ConferenceMinneapolis
Helen Hays
The New Face of Prospect Research
• Analysis over Facts• Empowering the researcher• Evolution of research• Freeing up your time• Back in the office
Elizabeth CrabtreeProspect Research Guru
Mr APRA President
Penelope BurkeFundraising Guru
Empowering the Researcher
In the US, 3 out of 4 of donors make a much smaller gift than they canResearch analysis can change this
Evolution of Research Traditional research Strategic pro-active research
Case study: Georgetown University
Research beyond development
Change of strategy
Increased engagement
Increased donations
Freeing up your time
• Crisp and concise profiles • Too much information = unnatural relationship• No need to footnote everything• Research adequate to the fundraiser’s needs• Use a template• Use push technology
• More analysis and leveraging the information to help direct strategy
• Strategic research projects• Reducing time spent on reactive research• Time spent = more proactive research and a
better prospect management system
