22 Ways to Be Unique in Your Market
...plus 7 examples of companies who do it right
Be The…
FASTEST
EASIEST TO UNDERSTAND
A+Be The…
FRIENDLIEST
Be The…
Be The…
MOST CONVENIENT
OPEN
24/7
Be The…
SAFEST
CHEAPEST
Be The…75%OFF!
Be The…
MOST LUXURIOUS
EASIEST TO USE
Be The…
Step 1 Step 2 Step 3
MOST FLEXIBLEBe The…
MOST ENTERTAINING
LOL
Be The…
WOW!
Awww..
TRENDIEST
Be The…
Exclusivity
Offer…Members
Only
Offer…
AFFORDABILITY
Offer…
PERSONALIZATION
Your Name Here
CUSTOMER CARE
Offer…
DEALSOffer…
FREE Gift
With
Purchase
Offer…
AVAILABILITY
FREE! STUFF
Offer…
TRUSTWORTHINESS
Offer…
COMMUNITYOffer…
Offer…
¡EXCITEMENT!
Offer…
ACOOLDESIGN
COMPANIES WHO DO IT
RIGHT
Donations
Tom’s Shoes donates a pair of shoes to a child in need every
time they sell a pair.
A Sense of Community
Think Geek gives its users something extra by creating a
community atmosphere in its store through quirks such as
customer action shots and appreciation of cult items.
Fix a Problem
Dutch Boy Paints took the age-old paint tin nightmare and developed
packaging that was easy to carry, pour, and close. A
high percentage of their sales are based on their packaging alone.
A Bundle of UVPsSafelite Autoglass offers a
variety of different UVPs to sell their product – 24 hr service,
detailed information of their technicians, (including name,
credentials and a photograph) and a lifetime guarantee.
Use Statistics
Geico uses numbers to make you think. Their tagline is ’15 minutes
could save you 15% or more on car insurance.’ You can’t argue with that…
Go GreenCastle Ink sells
100% recycled ink cartridges that are cheaper than the original
product and they offer free shipping and excellent customer service to
provide the whole package.
Get a Great Name
Good Copy Fast provides just
that. No Questions asked.
Your Turn!
How are YOU going to
STAND OUT from the crowd?
