10 ways to make your affiliate program stand out
TRANSCRIPT
10+ Ways to MakeYour Affiliate Program
Stand OutGeno PrussakovCEO, AM Navigator (affiliate management
agency)www.amnavigator.com
Founder, Affiliate Management Days (conference)
www.amdays.com
Founder, Influencer Marketing Days (conference)
www.influencermarketingdays.com .
Too Busy
MARKETING TO
AFFILIATES
“In advertising, not to be different is virtually
suicidal.”— William Bernbach
Zoom In
ShareASale:
1. Keywords on Network
CJ Affiliate:
Optimize for competitors’ branded keywords (including the ones on other networks)
1. Keywords on Network
1. Keywords on Network
1. Keywords on Network
Beat
• Organic• and Paid Search
2. Outranking on Search
Zero Paid Ads
2. Outranking on Search
Excite
Define “activation”
Examples:
• Putting links up• Starting to drive traffic• Referring first sale
3. Activation Incentives
How to incentivize?
• Cash for links• Commission increase• First sale bonus• Cookie life increase
3. Activation Incentives
3. Activation Incentives
Motivate
• Tiered commission increases• Cash bonuses for reaching goals• Higher payouts for new customers• Contests
4. Performance Incentives
4. Performance Incentives
Innovate
Examples:
• Co-branding a Tool
5. Being Different
5. Being Different
Examples:
• Co-branding a Tool• Commission Beating
5. Being Different
Examples:
• Co-branding a Tool• Commission Beating• Turning Referral into Contest
5. Being Different
We learno 10% of what we reado 20% of what we hearo 30% of what we seeo 50% of what we see and hearo 70% of what we sayo 90% of what we say and do
— Dr. Vernon Magnesen
5. Being Different
MARKETING THROUGH
AFFILIATES
Equip
6. Supporting Mobile Affiliates47.46% of traffic, 39.59% of sales
Affiliate Window, Q4 2015
6. Supporting Mobile Affiliates
By tracking and providing them with:
• Mobile-friendly/responsive LPs• Creatives (for various devices)• Mobile APIs (for apps, etc)
API access for mobile app & game developers
6. Supporting Mobile Affiliates
Empower
Pay affiliates for hot leads that call in.
Just as with other models, the advertiser “qualifies” the call.
Bridges the gap between online & offline.
7. Adding Pay-Per-Call
Improve
8. Offering Co-Branding
Your Brand
Affiliate’s Brand
Higher Conversion
Rate
Three- to four-fold increase in conversions (from 8.56% to 23.21% for a cashback affiliate, 2.5% to 10.9% for a coupon affiliate).
Affiliate Window
66.45% conversion increase, ~44% revenue boost, and 132% difference in new customers acquired.
Rakuten Affiliate Network
8. Offering Co-Branding
3 Goals of Co-Branding
1. Connect(affiliate logo, wording, color gamma)
2. Convince (exclusive promotion, urgency, scarcity)
3. Convert (auto-apply promo, CTA)
Discern
88x31 = overlooked opportunity!
Challenging for most designers,but important for many affiliates.
9. Micro-Bars
Back Them Up
• Being reachable• Being responsive• Segmented approach• Tailored suggestions• Surveys
10. Support
TO RECAP
1. Zoom In (and optimize on networks)2. Beat (your competition on search)3. Excite (by activation incentives)4. Motivate (by performance bonuses)5. Innovate (to stand out)
Marketing To Affiliates
6. Equip (by supporting mobile)7. Empower (through pay-per-call)8. Improve (via co-branding)9. Discern (importance of 88x31s)10. Back Up (by personalized support)
Marketing Through Affiliates
A STORY
Your Imprint
Thank You! Q&A