2020EVENTS TRAININGWORKSHOPS
East Gippsland Shire Council's events team presents training workshops in marketing, growingyour event, risk management, budgeting, raising funds and some more to help you plan andsucceed in presenting safe and standout events in our community. These sessions will suit anytype of event looking for training or up-skilling in event planning and delivery. Due to COVID-19, the free, two-hour long sessions will now be delivered as on-line webinarsvia Zoom. You can now join in on the conversation from your home or office and askquestions via the message board. Previous evening sessions have been cancelled. Recordingswill be made available. Also part of the program will be an Event Management Masterclass. The masterclass workshopis currently under review because of COVID-19. Register your place today, or contact your events officer to discuss further. Booking and contactinformation on rear page.
Wednesday 25 March 20201 - 3pm via zoom
MARKETING andGROWING YOUR EVENT
TBC
EVENT MANAGEMENTMASTERCLASS
Wednesday 15 April 20201 - 3pm via zoom
MANAGING YOURMONEY: BUDGETS ANDGRANTS FOR EVENTS
Wednesday 20 May 20201 - 3pm via Zoom
RISK, SAFETY andEMERGENCY EVENT
MANAGEMENT
DATES
&
TOPICS
budgeting and grants for events
Date: Wednesday 25 March 2020Cost: FreeOn-line webinar via Zoom: 1 - 3pm Trainer: Jane McKayJane McKay is a marketing consultant who has been in the business ofmarketing for around 15 years. As a designer, copywriter, website designer,social media and marketing strategist and content coach, Jane brings abroad range of marketing skills to every project. You can find out more
WORKSHOP OVERVIEWA successful event can be measured by themarketing strategies undertaken to promote theevent. Jane will guide participants through themarketing landscape, looking at publicity plans,best strategies to use media and social media,how to effectively promote and grow your event.Participants will come away with a clearunderstanding of how to write a marketing plan foryour event, how to write a media release and usesocial media to effectively promote your event.
TOPICS COVEREREDHow to create a budget for your event
Different ways to fund your event
Researching and applying for grants
Understanding eligibil i ty and auspicing
How to collect at tendee feedback
How to calculate in-kind support
Dealing with unconfirmed funding and
committed funds
How to generate income and donations
securely
about Jane on her website www.janemckaycommunications.com.au.
topics coveredBenefi ts of good marketing
What is a marketing plan
What is branding and why does i t matter
Target audience
Effective social media
How to write a media release
WORKSHOP OVERVIEWBudgets are a detailed forecast of your event'sincome and expenditure and getting it right is acrucial step during the planning phase of anyevent. Sponsorship and funding for events is a keyelement to getting events off the ground, as theymove towards being financially sustainable. Thisworkshop aims to provide participants with skills inmanaging their event money, building confidencewith grant writing and finding event sponsorship. Jodie will also cover measuring outcomes for grantacquittals, research and in-kind support.
Date: Wednesday 15 April 2020Cost: FreeOn-line webinar via Zoom: 1 - 3pm Trainer: Jodie WillmerJodie, of Happy Changemakers, helps social entrepreneurs plan for the future,align purpose with profit and take action for impact. Her background is inNot For Profit sector, governance and strategic planning. Jodie is committedto inspiring change and innovation, helping changemakers grow and thrive.
mANAGING YOUR MONEY: BUDGETS & GRANTS FOR EVENTS
Find out more about Jodie on her website www.happychangemakers.com.
Marketing and growing your event
event management masterclass
Date: Wednesday 20 May 2020Cost: FreeOn-line webinar via Zoom: 1 - 3pm Trainer: Simon LevySimon Levy is the head of Strategic Risk at Jardine Lloyd Thompson (JLT) PtyLtd, part of the Marsh & McLennan group of companies, who specialise ininsurance brokerage and risk advice. Simon has a passion and expertise inrisk management and has in-depth knowledge of risk managementframeworks, risk prioritisation, work health and safety, emergencymanagement and business continuity management.
WORKSHOP OVERVIEWEvent organisers have a duty of care to all peopleworking, volunteering or attending their event byensuring the event site and activities are wellplanned and safe. Simon will guide you throughthe tricky stuff about risk and events. He willdiscuss risk management plans and strategies tomitigate risk, explain insurance claim exposuresand work through case studies.
TOPICS COVEREREDHow to reinvigorate your event so i t 's
appealing to target markets, and keep it
f resh each year
How to deliver an event experience that is
risk free
How to achieve marketing success on a
small budget
How to successful ly secure grant and
sponsorship funding
Date: TBCCost: TBCDue to COVID-19 this workshop is currenlty being reviewed Trainer: Linda Til lmanLinda Tillman is the founder of online event management trainingprogram for regional events, rEVENTS Academy. She is the alsoManaging Director of regional tourism and event consultancy TilmaGroup. Linda has 15 years' experience across tourism and events with aclear understanding of regional, rural and remote communities and their
WORKSHOP OVERVIEWThis full day workshop will unpack the keyfundamental challenges that regional eventscurrently face, looking at re-invigoration andgrowing your event, strategic planning and how tocreate an event experience. The workshop willalso touch upon how to establish and building onyour quality events team. This workshop is a mustfor anyone looking at growing their event andseeking a deeper understanding into successfulevent management. This masterclass will alsotouch upon marketing, finance and risk.
particular needs when it comes to developing tourism. She has worked on a broad range of eventprojects and the many facets of how to run and grow a successful event.
risk, safety and emergency event management
TOPICS COVEREREDWhat is an event?
Duty of care
Documenting your event
Case studies
Risk management strategies
References
Claim exposures
Event management exercise
how to enrol
For further information or booking assistance,please contact council's events team:phone - 03 5153 9500email - [email protected]
enquiries and furtherinformation
2020 EVENTS TRAINING WORKSHOPS
All sessions need to be booked in advancethrough our TryBooking links below: Tor egister for the on-line webinar via Zoom (1-3pm):www.trybooking.com/BIOIH To book a place at theEvent Management Master Class (all day):www.trybooking.com/BIOLO
What do I do if I need to cancel?If you can no longer attend your placeat one of the free training workshops,please email us [email protected] to cancel.Please give us at least 3 days notice. If you are booked into the EventManagement Masterclass and need tocancel your booking, email events teamto arrange cancellation. Themasterclass is paid upfront and a fullrefund is offered. We require 7 dayscancellation notification prior toworkshop. What do I bring?Handouts will be provided, but werecommend you bring a pen andnotebook to ensure you get the most outof the workshop. Is food provided?The Events Management Masterclass willhave refreshments and lunch. The freesessions will not be catered.
Other information
event planning guide a - z
If you haven't already, we encourage youto download a copy of our EventPlanning Guide A to Z off the councilwebsite. The guide aims to help unpackrunning events in East Gippsland. www.eastgippsland.com.au
What is zoom?
Zoom is a practical video communicationwebsite, that is simple to use from your home oroffice. It is as easy as clicking on a link,following the prompts, and you will be takendirectly to the real-time video of the trainer. You do not need to sign up or be a member orhave a Zoom App on your computer or phoneto use. For more information visit www.zoom.us