Download - 2019/20 MERCURY Awards Grand Winners Book
2019/20 MERCURY Awards
Grand Winners
Book
Creative & Production Credits
Sponsored by: MerComm, Inc.
500 Executive Boulevard, Suite 200
Ossining, NY 10562 USA
T. 914.923.9400 – F. 914.923.9484
www.mercommawards.com
2019/20 MERCURY Awards Judges
ATREVIA Lisbon, PORTUGAL Ava Margarida Ximenes - President ATREVIA Madrid, SPAIN Asuncion Soriano Cuesta – CEO BP CONTENT Hamburg, GERMANY Leonard Prinz - Editor CHINA UNICOM (HONG KONG) LIMITED Central, HONG KONG Joeling Law – Manager, Investor Relations CJ GRAPHICS INC. Ontario, CANADA Scott Willock – Senior Account Director Steve Whelpton – Account Director DAIMLER AG Stuttgart, GERMANY Kristina Nikic – Art Director, Graphic Design Karin Schurr – Art Director, Photo DFIN HONG KONG Fan Fung – Senior Designer Ma Ling – Senior Designer Tsui Ying – Designer DIEHL AVIATION Frankfurt, GERMANY Hristina Heinen – Art Director Guido Van Geenen – Head of Corporate Communications
EDICO FINANCIAL PRESS SERVICES LIMITED HONG KONG Amy Donati – CEO Vicky Lee – Corporate Sales & Services Dept. Queen Shek –Director-C&G Department Ricky Tse – Director Print Bind/Logistic Dept. FIDUCIA & GAD IT AG Karlsruhe, GERMANY Maika-Alexander Stangenberg – SVP Corporate Communications/Marketing FINAR Istanbul, TURKEY Cansu Corak – Project Executive GENNEX FINANCIAL MEDIA LIMITED HONG KONG Jeff Lau – Creative Director Laetitia Wong – Associate Creative Director Maxx Wong – Associate Creative Director I.LINK GROUP LIMITED HONG KONG Hidy Shum – Assistant General Manager INBRAX Santiago, CHILE Braulio Alfaro – Art Director Alvaro Gonzalez – Art Director Bruno Marchant – Art Director KARIN UND WALTER BLUCHERT GEDACHTNISSTIFTUNG Hamburg, GERMANY Magdalena Bluchert – Vorstand/Executive Board
KD1 DESIGNAGENTUR Cologne, GERMANY Prof. Rüdiger Quass von Deyen – Partner/Creative Director KERRY PROPERTIES LIMITED Quarry Bay, HONG KONG Michelle Lam – Senior Director Corporate & Marketing Communications LLYC Bogota, COLOMBIA Maria Esteve – Partner and Managing Director LLYC Madrid, SPAIN Marcela de la Pena – Senior Consultant of Awards Department David Gonzalez Natal – Senior Director of the Consumer Engagement Area Cristina Ysasi-Ysasmendi – Corporate Director MARCO Madrid, SPAIN Didier Lagae – Founder & CEO MM PARTNERS Seoul, SOUTH KOREA Sang-Hyeon Lee – Art Director Young-Il Kim –Senior Director Jong-Kook Yi –Chief Director NEWPORT 3 GMBH & CO. KG Hamburg, GERMANY Peter Pfaff – Client Service Director Stefan Westphal – Managing Partner Gerd Wolf – Creative Director
RINGZWEI Hamburg, GERMANY Dirk Linke – Creative Director Solomon Financial Press Limited HONG KONG Jemmie Chiu – Art Director STUDIO 210, LLC Norwalk, CT Richard Colin – Business Manager Karen Krieger – Founder, CCO Juan Wen – Accountant SYDINVEST Aabenraa, DENMARK Tine Lund – Senior Vice President TOPPAN MERRILL LIMITED HONG KONG Wilson Kwan – Creative Director Derek Ma – Senior Art Director Peter Yeo – Assistant General Manager USAWRITINGSERVICES.COM New York, NY Daniel Kennedy – President YELLOW CREATIVE (HK) LIMITED HONG KONG Wong Chun Hong– Executive Creative Director Rebecca So – Managing Partner Ellen Zee – Managing Partner
Best of Show
UNITED THERAPEUTICS UTHR 2018 The Measure Of A Company
NOMINATOR
Bill Rock Creative Director UNITED THERAPEUTICS 1040 Spring Street Silver Spring, MD 20910 USA [email protected] www.uthr.com
Best of Writing
AUDI AG The Audi Magazine Spring 2019 - TO MILAN
NOMINATOR CLIENT
Mieke Haase Anja Weinhofer CEO Creative Project Leadership AUDI Magazine LOVED GMBH AUDI AG Vorsetzen 32 Auto-Union-Strasse 1 20459 Hamburg 85045 Ingolstadt GERMANY GERMANY [email protected] [email protected] www.loved.de www.audi.com
ART DIRECTORS CREATIVE DIRECTION
Julia Kerschbaum & Alexander Müsgens Mirko Borsche LOVED GMBH BUREAU MIRKO BORSCHE Vorsetzen 32 Mariahilfstrasse 8 20459 Hamburg 81541 Munich GERMANY GERMANY [email protected] / [email protected] [email protected]
EDITOR/WRITER ILLUSTRATION
Nadine Kaminski Raymond Biesinger LOVED GMBH RAYMOND BIESINGER ILLUSTRATION Vorsetzen 32 rue Wellington 20459 Hamburg Montreal, QC GERMANY CANADA [email protected] [email protected]
PHOTOGRAPHER PRINT/PRODUCTION MANAGER
Lukas Wassmann Birte Mußmann Taegerst 11a LOVED GMBH Stallikon 8143 Vorsetzen 32 SWITZERLAND 20459 Hamburg [email protected] GERMANY [email protected]
Best of Design
UNITED THERAPEUTICS UTHR 2018 The Measure Of A Company
NOMINATOR
Bill Rock Creative Director UNITED THERAPEUTICS 1040 Spring Street Silver Spring, MD 20910 USA [email protected] www.uthr.com
Best of Advertising
THE WAR AMPS Jed and the Ticats
https://www.youtube.com/watch?v=lTNV7JQwO2I
NOMINATOR
Jodi Bent Production Assistant THE WAR AMPS 2827 Riverside Drive Ottawa, ON K1V 0C4 CANADA [email protected] www.waramps.ca
Best of Annual Reports - Cover Design
FORTUNE REAL ESTATE INVESTMENT TRUST Annual Report 2018 JOURNEY THROUGH FORTUNE MALLS http://media2.fortunereit.com/201903191752231765492196_en.pdf
NOMINATOR
Corrin Chan Managing Partner, CEO GENNEX FINANCIAL MEDIA LIMITED 9/F, Gloucester Tower, The Landmark 15 Queen's Road Central HONG KONG [email protected] www.gennexfm.com
CLIENT
Jenny Hung FORTUNE REAL ESTATE INVESTMENT TRUST Unit 901, Level 9, Fortune Metropolis 6 The Metropolis Drive Hung Hom, Kowloon HONG KONG www.fortunereit.com
Best of Annual Reports – Interior Design
UNITED THERAPEUTICS UTHR 2018 The Measure Of A Company
NOMINATOR
Bill Rock Creative Director UNITED THERAPEUTICS 1040 Spring Street Silver Spring, MD 20910 USA [email protected] www.uthr.com
Best of Annual Reports –
Overall Presentation
AKADEMIE DEUTSCHER GENOSSENSCHAFTEN E.V. Geschäftsbericht 2018 – ADG
NOMINATOR/EDITOR
Antonio De Mitri Managing Director CONCEPT C MEDIA / VA BENE PUBLISHING GMBH Linprunstr. 23a 80335 München GERMANY [email protected] www.vabene.biz
CLIENT
Ursula Pelzl Head of Marketing and Communication AKADEMIE DEUTSCHER GENOSSENSCHAFTEN E.V. Schloss Montabaur 56410 Montabaur GERMANY [email protected] www.adgonline.de
Best of Annual Reports – Online
HONG KONG TOURISM BOARD Annual Report 2017/18 – Best of all, it’s in Hong Kong http://www.discoverhongkong.com/eng/about-hktb/annual-report/annual-report-20172018/
NOMINATOR
Tohko Ho Senior Executive, Public Affairs HONG KONG TOURISM BOARD 9-11/F, Citicorp Centre, 18 Whitfield Road North Point HONG KONG [email protected] www.hktb.com
Best of Brochures
HYUNDAI MOTOR GROUP Hyundai Motor Group 2019 TOGETHER FOR A BETTER FUTURE
NOMINATOR
Jung-Ah Lee & Ye-ji Noh Art Director / Designer IM CREATIVE #811, 14, Yangpyeong-ro 30-gil, Yeongduengpo-gu Seoul 07202 SOUTH KOREA [email protected] http://im-c.co.kr
CLIENT
Ho-jin Nam Manager HYUNDAI MOTOR GROUP 12, Heonneung-ro, Seocho-gu Seoul 06797 SOUTH KOREA https://www.hyundaimotorgroup.com
Best of Custom Publications – Business-to-Business
KFW BANKENGRUPPE CHANCEN
NOMINATOR
Leonard Prinz Senior Project Manager BP CONTENT MARKETING UND MEDIEN GMBH & CO. KG Waitzstrasse 27 22607 Hamburg GERMANY [email protected] www.bpcontent.com
CLIENT ART DIRECTOR Bernd Salzmann Thomas Elmenhorst Leiter Zentralredaktion BP CONTENT MARKETING UND MEDIEN GMBH & CO. KG KFW BANKENGRUPPE Waitzstrasse 27 Palmengartenstrasse 5-9 22607 Hamburg 60325 Frankfurt GERMANY GERMANY www.bpcontent.com [email protected] www.kfw.de/stories
DESIGNER EDITOR
Anna Moritzen Martin Häusler BP CONTENT MARKETING UND MEDIEN GMBH & CO. KG BP CONTENT MARKETING UND MEDIEN GMBH & CO. KG Waitzstrasse 27 Waitzstrasse 27 22607 Hamburg 22607 Hamburg GERMANY GERMANY www.bpcontent.com www.bpcontent.com
Best of Custom Publications – General Audience
HYUNDAI EUROPE GMBH The Hyundai Culture Book think unlimited – feel unlimited NOMINATOR
Michael Köckritz Editor in Chief RAMP.SPACE GMBH & CO. KG Obere Wässere 5 72764 Reutlingen GERMANY [email protected] www.ramp.space
CLIENT
Christoph Hofmann HYUNDAI GROUP GMBH Kaiserleipromenade 5 63067 Offenbach GERMANY https://www.hyundai.com/eu.html
Best of Employee Publications
LS-NIKKO COPPER In-Company Magazine <LSNzine> NOMINATOR
Mi Seon An CEO & General Manager ACE DESIGN 180-8, Toegye-ro, Jung-gu Seoul 04627 SOUTH KOREA [email protected] www.hiacedesign.co.kr
CLIENT
Suk Goo Doh President & CEO LS-NIKKO COPPER 15 Fl., LS Yongsan Tower, 92, Hangang-daero, Youngsan-gu Seoul 04386 SOUTH KOREA [email protected] http://www.lsnikko.com
DESIGNER EDITOR/WRITER
Hee Kyung Jung So Young Seo ACE DESIGN ACE DESIGN 180-8, Toegye-ro, Jung-gu 180-8, Toegye-ro, Jung-gu Seoul 04627 Seoul 04627 SOUTH KOREA SOUTH KOREA [email protected] [email protected] www.hiacedesign.co.kr www.hiacedesign.co.kr
Best of Magazines – Design
RAMP.SPACE GMBH & CO. KG ramp #47 Drive Free NOMINATOR
Michael Köckritz Editor in Chief RAMP.SPACE GMBH & CO. KG Obere Wässere 5 72764 Reutlingen GERMANY [email protected] www.ramp.space
Best of Magazines – Overall Presentation
RAMP.SPACE GMBH & CO. KG ramp #45 TRANSFORMERS 2 NOMINATOR
Michael Köckritz Editor in Chief RAMP.SPACE GMBH & CO. KG Obere Wässere 5 72764 Reutlingen GERMANY [email protected] www.ramp.space
Best of Social Media
THE HONG KONG JOCKEY CLUB Extraordinary Me Extraordinary Team - Staff Communication & Hiring Campaign https://bit.ly/36GfikT
NOMINATING COMPANIES
Anonymous Agency Limited, PHD Limited HONG KONG
CLIENT
Raiden Cheung Assistant Branding and Programme Manager THE HONG KONG JOCKEY CLUB One Sports Road Happy Valley HONG KONG [email protected] http://www. hkjc.com
Best of Video
THE WAR AMPS Jaelynn
https://waramps.ca/jaelynns-story/
NOMINATOR
Jodi Bent Production Assistant THE WAR AMPS 2827 Riverside Drive Ottawa, ON K1V 0C4 CANADA [email protected] www.waramps.ca
Best of Websites
EVOBUS GMBH Mercedes-Benz Buses Online
www.mercedes-benz-bus.com
NOMINATOR
Marc Herholz Key Account Manager MENSEMEDIA GESELLSCHAFT FÜR NEUE MEDIEN MBH Neumannstrasse 10 40235 Düsseldorf, NRW GERMANY [email protected] www.mensemedia.net
CLIENT
Julia Kiehlneker Digital Marketing EVOBUS GMBH Mercedesstrasse 127/6 70327 Stuttgart, BW GERMANY www.mercedes-benz-bus.com
Best of Promotion/Marketing
MEGABOX DEVELOPMENT COMPANY LIMITED MegaBox.Little Twin Stars X'mas Dreamland
https://www.dropbox.com/sh/sz31cd6c18nn1dh/AADTrMZhMcNMqMTxsd
1A7rWEa?dl=0
NOMINATOR
Carol Cheng Assistant Director, Promotion MEGABOX DEVELOPMENT COMPANY LIMITED Unit 2001, L20, Tower 1, Enterprise Square 5 38 Wang Chiu Road Kowloon Bay, Kowloon HONG KONG [email protected] www.megabox.com.hk
Best of Special Events
THE HONG KONG JOCKEY CLUB Extraordinary Me Extraordinary Team - Staff Communication & Hiring Campaign https://bit.ly/36GfikT
NOMINATING COMPANY
Madlab Limited HONG KONG
CLIENT
Raiden Cheung Assistant Branding and Programme Manager THE HONG KONG JOCKEY CLUB One Sports Road Happy Valley HONG KONG [email protected] http://www. hkjc.com
Best of Special Projects
HONG KONG TOURISM BOARD Hong Kong Arts Month https://www.youtube.com/watch?v=6IU9NuDbHHA
NOMINATOR
Moon Chiu Assistant Manager, Brand Marketing HONG KONG TOURISM BOARD 9-11/F, Citicorp Centre, 18 Whitfield Road North Point HONG KONG [email protected] www.hktb.com
Best of Campaigns
KOREAN NETWORK FOR ORGAN SHARING DIVISION OF ORGAN DONATION SUPPORT
Korean Center for Disease Control and Prevention
(KCDC) Organ Donation Campaign
https://www.konos.go.kr/konosis/index.jsp
NOMINATOR
Yejin Oh Account Executive KPR 14th Floor, Namsan Square, 173 Toegyero Jung-Gu Seoul 04554 SOUTH KOREA [email protected] http://www.kpr.co.kr
CLIENT
Kim Tae Kyun Publicist KOREAN NETWORK FOR ORGAN SHARING DIVISION OF ORGAN DONATION SUPPORT 4F 24 Beodeunaru-ro 14ga-gil, Yeongdeungpo-Gu Seoul 35201 SOUTH KOREA [email protected] http://www.konos.go.kr