2019/20 MERCURY Awards

Grand Winners

Book

Creative & Production Credits

Sponsored by: MerComm, Inc.

500 Executive Boulevard, Suite 200

Ossining, NY 10562 USA

T. 914.923.9400 – F. 914.923.9484

www.mercommawards.com

2019/20 MERCURY Awards Judges

ATREVIA Lisbon, PORTUGAL Ava Margarida Ximenes - President ATREVIA Madrid, SPAIN Asuncion Soriano Cuesta – CEO BP CONTENT Hamburg, GERMANY Leonard Prinz - Editor CHINA UNICOM (HONG KONG) LIMITED Central, HONG KONG Joeling Law – Manager, Investor Relations CJ GRAPHICS INC. Ontario, CANADA Scott Willock – Senior Account Director Steve Whelpton – Account Director DAIMLER AG Stuttgart, GERMANY Kristina Nikic – Art Director, Graphic Design Karin Schurr – Art Director, Photo DFIN HONG KONG Fan Fung – Senior Designer Ma Ling – Senior Designer Tsui Ying – Designer DIEHL AVIATION Frankfurt, GERMANY Hristina Heinen – Art Director Guido Van Geenen – Head of Corporate Communications

EDICO FINANCIAL PRESS SERVICES LIMITED HONG KONG Amy Donati – CEO Vicky Lee – Corporate Sales & Services Dept. Queen Shek –Director-C&G Department Ricky Tse – Director Print Bind/Logistic Dept. FIDUCIA & GAD IT AG Karlsruhe, GERMANY Maika-Alexander Stangenberg – SVP Corporate Communications/Marketing FINAR Istanbul, TURKEY Cansu Corak – Project Executive GENNEX FINANCIAL MEDIA LIMITED HONG KONG Jeff Lau – Creative Director Laetitia Wong – Associate Creative Director Maxx Wong – Associate Creative Director I.LINK GROUP LIMITED HONG KONG Hidy Shum – Assistant General Manager INBRAX Santiago, CHILE Braulio Alfaro – Art Director Alvaro Gonzalez – Art Director Bruno Marchant – Art Director KARIN UND WALTER BLUCHERT GEDACHTNISSTIFTUNG Hamburg, GERMANY Magdalena Bluchert – Vorstand/Executive Board

KD1 DESIGNAGENTUR Cologne, GERMANY Prof. Rüdiger Quass von Deyen – Partner/Creative Director KERRY PROPERTIES LIMITED Quarry Bay, HONG KONG Michelle Lam – Senior Director Corporate & Marketing Communications LLYC Bogota, COLOMBIA Maria Esteve – Partner and Managing Director LLYC Madrid, SPAIN Marcela de la Pena – Senior Consultant of Awards Department David Gonzalez Natal – Senior Director of the Consumer Engagement Area Cristina Ysasi-Ysasmendi – Corporate Director MARCO Madrid, SPAIN Didier Lagae – Founder & CEO MM PARTNERS Seoul, SOUTH KOREA Sang-Hyeon Lee – Art Director Young-Il Kim –Senior Director Jong-Kook Yi –Chief Director NEWPORT 3 GMBH & CO. KG Hamburg, GERMANY Peter Pfaff – Client Service Director Stefan Westphal – Managing Partner Gerd Wolf – Creative Director

RINGZWEI Hamburg, GERMANY Dirk Linke – Creative Director Solomon Financial Press Limited HONG KONG Jemmie Chiu – Art Director STUDIO 210, LLC Norwalk, CT Richard Colin – Business Manager Karen Krieger – Founder, CCO Juan Wen – Accountant SYDINVEST Aabenraa, DENMARK Tine Lund – Senior Vice President TOPPAN MERRILL LIMITED HONG KONG Wilson Kwan – Creative Director Derek Ma – Senior Art Director Peter Yeo – Assistant General Manager USAWRITINGSERVICES.COM New York, NY Daniel Kennedy – President YELLOW CREATIVE (HK) LIMITED HONG KONG Wong Chun Hong– Executive Creative Director Rebecca So – Managing Partner Ellen Zee – Managing Partner

Best of Show

UNITED THERAPEUTICS UTHR 2018 The Measure Of A Company

NOMINATOR

Bill Rock Creative Director UNITED THERAPEUTICS 1040 Spring Street Silver Spring, MD 20910 USA bill@unither.com www.uthr.com

Best of Writing

AUDI AG The Audi Magazine Spring 2019 - TO MILAN

NOMINATOR CLIENT

Mieke Haase Anja Weinhofer CEO Creative Project Leadership AUDI Magazine LOVED GMBH AUDI AG Vorsetzen 32 Auto-Union-Strasse 1 20459 Hamburg 85045 Ingolstadt GERMANY GERMANY ib@loved.de anja.weinhofer@audi.de www.loved.de www.audi.com

ART DIRECTORS CREATIVE DIRECTION

Julia Kerschbaum & Alexander Müsgens Mirko Borsche LOVED GMBH BUREAU MIRKO BORSCHE Vorsetzen 32 Mariahilfstrasse 8 20459 Hamburg 81541 Munich GERMANY GERMANY juk@loved.de / alm@loved.de info@bureauborsche.com

EDITOR/WRITER ILLUSTRATION

Nadine Kaminski Raymond Biesinger LOVED GMBH RAYMOND BIESINGER ILLUSTRATION Vorsetzen 32 rue Wellington 20459 Hamburg Montreal, QC GERMANY CANADA nk@loved.de raymond@fifteen.ca

PHOTOGRAPHER PRINT/PRODUCTION MANAGER

Lukas Wassmann Birte Mußmann Taegerst 11a LOVED GMBH Stallikon 8143 Vorsetzen 32 SWITZERLAND 20459 Hamburg post@lukaswasmann.com GERMANY bm@loved.de

Best of Design

UNITED THERAPEUTICS UTHR 2018 The Measure Of A Company

NOMINATOR

Bill Rock Creative Director UNITED THERAPEUTICS 1040 Spring Street Silver Spring, MD 20910 USA bill@unither.com www.uthr.com

Best of Advertising

THE WAR AMPS Jed and the Ticats

https://www.youtube.com/watch?v=lTNV7JQwO2I

NOMINATOR

Jodi Bent Production Assistant THE WAR AMPS 2827 Riverside Drive Ottawa, ON K1V 0C4 CANADA jodi.bent@waramps.ca www.waramps.ca

Best of Annual Reports - Cover Design

FORTUNE REAL ESTATE INVESTMENT TRUST Annual Report 2018 JOURNEY THROUGH FORTUNE MALLS http://media2.fortunereit.com/201903191752231765492196_en.pdf

NOMINATOR

Corrin Chan Managing Partner, CEO GENNEX FINANCIAL MEDIA LIMITED 9/F, Gloucester Tower, The Landmark 15 Queen's Road Central HONG KONG corrinchan@gennexfm.com www.gennexfm.com

CLIENT

Jenny Hung FORTUNE REAL ESTATE INVESTMENT TRUST Unit 901, Level 9, Fortune Metropolis 6 The Metropolis Drive Hung Hom, Kowloon HONG KONG www.fortunereit.com

Best of Annual Reports – Interior Design

UNITED THERAPEUTICS UTHR 2018 The Measure Of A Company

NOMINATOR

Bill Rock Creative Director UNITED THERAPEUTICS 1040 Spring Street Silver Spring, MD 20910 USA bill@unither.com www.uthr.com

Best of Annual Reports –

Overall Presentation

AKADEMIE DEUTSCHER GENOSSENSCHAFTEN E.V. Geschäftsbericht 2018 – ADG

NOMINATOR/EDITOR

Antonio De Mitri Managing Director CONCEPT C MEDIA / VA BENE PUBLISHING GMBH Linprunstr. 23a 80335 München GERMANY gmb@vabene.biz www.vabene.biz

CLIENT

Ursula Pelzl Head of Marketing and Communication AKADEMIE DEUTSCHER GENOSSENSCHAFTEN E.V. Schloss Montabaur 56410 Montabaur GERMANY ursula_pelzl@adgonline.de www.adgonline.de

Best of Annual Reports – Online

HONG KONG TOURISM BOARD Annual Report 2017/18 – Best of all, it’s in Hong Kong http://www.discoverhongkong.com/eng/about-hktb/annual-report/annual-report-20172018/

NOMINATOR

Tohko Ho Senior Executive, Public Affairs HONG KONG TOURISM BOARD 9-11/F, Citicorp Centre, 18 Whitfield Road North Point HONG KONG tohko.ho@hktb.com www.hktb.com

Best of Brochures

HYUNDAI MOTOR GROUP Hyundai Motor Group 2019 TOGETHER FOR A BETTER FUTURE

NOMINATOR

Jung-Ah Lee & Ye-ji Noh Art Director / Designer IM CREATIVE #811, 14, Yangpyeong-ro 30-gil, Yeongduengpo-gu Seoul 07202 SOUTH KOREA imp@im-c.co.kr http://im-c.co.kr

CLIENT

Ho-jin Nam Manager HYUNDAI MOTOR GROUP 12, Heonneung-ro, Seocho-gu Seoul 06797 SOUTH KOREA https://www.hyundaimotorgroup.com

Best of Custom Publications – Business-to-Business

KFW BANKENGRUPPE CHANCEN

NOMINATOR

Leonard Prinz Senior Project Manager BP CONTENT MARKETING UND MEDIEN GMBH & CO. KG Waitzstrasse 27 22607 Hamburg GERMANY prinz@bpcontent.com www.bpcontent.com

CLIENT ART DIRECTOR Bernd Salzmann Thomas Elmenhorst Leiter Zentralredaktion BP CONTENT MARKETING UND MEDIEN GMBH & CO. KG KFW BANKENGRUPPE Waitzstrasse 27 Palmengartenstrasse 5-9 22607 Hamburg 60325 Frankfurt GERMANY GERMANY www.bpcontent.com bernd.salzmann@krw.de www.kfw.de/stories

DESIGNER EDITOR

Anna Moritzen Martin Häusler BP CONTENT MARKETING UND MEDIEN GMBH & CO. KG BP CONTENT MARKETING UND MEDIEN GMBH & CO. KG Waitzstrasse 27 Waitzstrasse 27 22607 Hamburg 22607 Hamburg GERMANY GERMANY www.bpcontent.com www.bpcontent.com

Best of Custom Publications – General Audience

HYUNDAI EUROPE GMBH The Hyundai Culture Book think unlimited – feel unlimited NOMINATOR

Michael Köckritz Editor in Chief RAMP.SPACE GMBH & CO. KG Obere Wässere 5 72764 Reutlingen GERMANY ub@ramp.space www.ramp.space

CLIENT

Christoph Hofmann HYUNDAI GROUP GMBH Kaiserleipromenade 5 63067 Offenbach GERMANY https://www.hyundai.com/eu.html

Best of Employee Publications

LS-NIKKO COPPER In-Company Magazine <LSNzine> NOMINATOR

Mi Seon An CEO & General Manager ACE DESIGN 180-8, Toegye-ro, Jung-gu Seoul 04627 SOUTH KOREA acemiseon@naver.com www.hiacedesign.co.kr

CLIENT

Suk Goo Doh President & CEO LS-NIKKO COPPER 15 Fl., LS Yongsan Tower, 92, Hangang-daero, Youngsan-gu Seoul 04386 SOUTH KOREA jghelee@lsnikko.com http://www.lsnikko.com

DESIGNER EDITOR/WRITER

Hee Kyung Jung So Young Seo ACE DESIGN ACE DESIGN 180-8, Toegye-ro, Jung-gu 180-8, Toegye-ro, Jung-gu Seoul 04627 Seoul 04627 SOUTH KOREA SOUTH KOREA hk1234r@naver.com slljg@naver.com www.hiacedesign.co.kr www.hiacedesign.co.kr

Best of Magazines – Design

RAMP.SPACE GMBH & CO. KG ramp #47 Drive Free NOMINATOR

Michael Köckritz Editor in Chief RAMP.SPACE GMBH & CO. KG Obere Wässere 5 72764 Reutlingen GERMANY ub@ramp.space www.ramp.space

Best of Magazines – Overall Presentation

RAMP.SPACE GMBH & CO. KG ramp #45 TRANSFORMERS 2 NOMINATOR

Michael Köckritz Editor in Chief RAMP.SPACE GMBH & CO. KG Obere Wässere 5 72764 Reutlingen GERMANY ub@ramp.space www.ramp.space

Best of Social Media

THE HONG KONG JOCKEY CLUB Extraordinary Me Extraordinary Team - Staff Communication & Hiring Campaign https://bit.ly/36GfikT

NOMINATING COMPANIES

Anonymous Agency Limited, PHD Limited HONG KONG

CLIENT

Raiden Cheung Assistant Branding and Programme Manager THE HONG KONG JOCKEY CLUB One Sports Road Happy Valley HONG KONG raiden.cs.cheung@hkjc.org.hk http://www. hkjc.com

Best of Video

THE WAR AMPS Jaelynn

https://waramps.ca/jaelynns-story/

NOMINATOR

Jodi Bent Production Assistant THE WAR AMPS 2827 Riverside Drive Ottawa, ON K1V 0C4 CANADA jodi.bent@waramps.ca www.waramps.ca

Best of Websites

EVOBUS GMBH Mercedes-Benz Buses Online

www.mercedes-benz-bus.com

NOMINATOR

Marc Herholz Key Account Manager MENSEMEDIA GESELLSCHAFT FÜR NEUE MEDIEN MBH Neumannstrasse 10 40235 Düsseldorf, NRW GERMANY awards@mensemedia.net www.mensemedia.net

CLIENT

Julia Kiehlneker Digital Marketing EVOBUS GMBH Mercedesstrasse 127/6 70327 Stuttgart, BW GERMANY www.mercedes-benz-bus.com

Best of Promotion/Marketing

MEGABOX DEVELOPMENT COMPANY LIMITED MegaBox.Little Twin Stars X'mas Dreamland

https://www.dropbox.com/sh/sz31cd6c18nn1dh/AADTrMZhMcNMqMTxsd

1A7rWEa?dl=0

NOMINATOR

Carol Cheng Assistant Director, Promotion MEGABOX DEVELOPMENT COMPANY LIMITED Unit 2001, L20, Tower 1, Enterprise Square 5 38 Wang Chiu Road Kowloon Bay, Kowloon HONG KONG carolcheng@kerryprops.com www.megabox.com.hk

Best of Special Events

THE HONG KONG JOCKEY CLUB Extraordinary Me Extraordinary Team - Staff Communication & Hiring Campaign https://bit.ly/36GfikT

NOMINATING COMPANY

Madlab Limited HONG KONG

CLIENT

Raiden Cheung Assistant Branding and Programme Manager THE HONG KONG JOCKEY CLUB One Sports Road Happy Valley HONG KONG raiden.cs.cheung@hkjc.org.hk http://www. hkjc.com

Best of Special Projects

HONG KONG TOURISM BOARD Hong Kong Arts Month https://www.youtube.com/watch?v=6IU9NuDbHHA

NOMINATOR

Moon Chiu Assistant Manager, Brand Marketing HONG KONG TOURISM BOARD 9-11/F, Citicorp Centre, 18 Whitfield Road North Point HONG KONG moon.chiu@hktb.com www.hktb.com

Best of Campaigns

KOREAN NETWORK FOR ORGAN SHARING DIVISION OF ORGAN DONATION SUPPORT

Korean Center for Disease Control and Prevention

(KCDC) Organ Donation Campaign

https://www.konos.go.kr/konosis/index.jsp

NOMINATOR

Yejin Oh Account Executive KPR 14th Floor, Namsan Square, 173 Toegyero Jung-Gu Seoul 04554 SOUTH KOREA yejin@kpr.co.kr http://www.kpr.co.kr

CLIENT

Kim Tae Kyun Publicist KOREAN NETWORK FOR ORGAN SHARING DIVISION OF ORGAN DONATION SUPPORT 4F 24 Beodeunaru-ro 14ga-gil, Yeongdeungpo-Gu Seoul 35201 SOUTH KOREA rlaxorbs2@korea.kr http://www.konos.go.kr