Source: Monthly Consumer Survey N = 6285, 4/1 - 4/9/15
N = 6285, 4/1 - 4/9/15 Adults 18+
Online Shoppers for Mother's Day
Margin of Error = +/- 1.3%
More 18.0% 31.3%Same 57.0% 61.2%Less 9.3% 7.5%Don't Celebrate Mother's Day 15.8% 0.0%Total 100.0% 100.0%
Percent Celebrating Mother's Day 84.2% 100.0%
Average of Buyers 45.20$ 51.29$ Percent Buying 35.8% 49.3%
Net Average 16.16$ 25.30$ in billions 1.982$
Average of Buyers 102.91$ 108.55$ Percent Buying 34.2% 49.3%
Net Average 35.21$ 53.55$ in billions 4.317$
Average of Buyers 29.00$ 33.44$ Percent Buying 67.2% 76.8%
Net Average 19.49$ 25.69$ in billions 2.389$
Average of Buyers 19.74$ 20.39$ Percent Buying 20.0% 29.6%
Net Average 3.95$ 6.03$ in billions 0.484$
Average of Buyers 8.02$ 8.94$ Percent Buying 80.0% 81.2%
Net Average 6.41$ 7.27$ in billions 0.786$
Average of Buyers 41.22$ 43.54$ Percent Buying 44.2% 55.1%
Net Average 18.20$ 23.98$ in billions 2.231$
Average of Buyers 106.86$ 119.65$ Percent Buying 14.2% 24.3%
Net Average 15.19$ 29.08$
Source: Prosper Insights & Analytics™, Monthly Cons umer Survey, APR-15
If you plan to give any of the following as gifts o n Mother's Day, please tell us how much you will spend for each. (in dollars)
Do you expect to spend more, the same or less for M other's Day this year than you spent last year?
Greeting card(s)
Gift Card(s)/Certificate(s)
Consumer electronics or computer related accessorie s
Books or CDs
Flowers
Jewelry
Clothing or clothing accessories
© 2015, Prosper® 1 April 2015
Source: Monthly Consumer Survey N = 6285, 4/1 - 4/9/15
N = 6285, 4/1 - 4/9/15 Adults 18+
Online Shoppers for Mother's Day
Margin of Error = +/- 1.3%
Source: Prosper Insights & Analytics™, Monthly Cons umer Survey, APR-15
in billions 1.862$
Average of Buyers 38.93$ 39.99$ Percent Buying 18.8% 28.7%
Net Average 7.31$ 11.48$ in billions 0.897$
Average of Buyers 58.55$ 61.87$ Percent Buying 21.0% 32.4%
Net Average 12.27$ 20.04$ in billions 1.504$
Average of Buyers 58.02$ 63.35$ Percent Buying 54.2% 63.3%
Net Average 31.48$ 40.10$ in billions 3.859$
Average of Buyers 27.94$ 29.82$ Percent Buying 24.9% 31.8%
Net Average 6.96$ 9.48$ in billions 0.854$
Combined Net Average 172.63$ 252.01$ in billions 21.165$
Discount Store 24.8% 20.4%Department Store 33.4% 35.6%Specialty Clothing Store 8.0% 14.2%Specialty Store (Greeting Card/Gift Store, Florist, Jeweler, Electronics Store) 28.2% 28.7%Local/Small Business 21.4% 21.5%Online 25.0% 100.0%Catalog 2.5% 6.5%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.
Mother or Stepmother 62.5% 80.3%Wife 23.2% 24.5%Daughter 9.8% 9.2%Grandmother 7.4% 14.1%Sister 8.9% 14.3%Friend 6.4% 10.2%Godmother 1.8% 3.5%Other relative 9.4% 11.4%No one 10.4% 2.8%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.
Smartphone (e.g. iPhone, Droid, BlackBerry etc.) 73.4% 85.0%
Special outing such as dinner, brunch, or other fun activity/experience
Other
Where will you purchase Mother's Day gifts this yea r? (Check all that apply)
Who do you plan to buy a Mother's Day gift for this year? (Check all that apply)
Do you own either of the following devices?
Personal Service, such as day at a spa, a facial or a massage
Housewares or gardening tools
© 2015, Prosper® 2 April 2015
Source: Monthly Consumer Survey N = 6285, 4/1 - 4/9/15
N = 6285, 4/1 - 4/9/15 Adults 18+
Online Shoppers for Mother's Day
Margin of Error = +/- 1.3%
Source: Prosper Insights & Analytics™, Monthly Cons umer Survey, APR-15
Tablet (e.g. iPad, TouchPad, XOOM, PlayBook, etc.) 48.1% 54.9%I do not own either of these types of devices 17.6% 9.2%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.
Plan to Research Products/Compare Prices 25.2% 42.9%Plan to Purchase Products 13.7% 27.8%Plan to Redeem Coupons 10.5% 18.2%Plan to look up Retailer Information (location, store hours, directions, etc.) 14.7% 24.8%Plan to use Apps to Research or Purchase Products 7.2% 15.7%Plan to use Apps to Compare Prices 7.2% 14.3%Do not plan to Research or Make a Purchase with my Smartphone 60.7% 41.1%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.
Plan to Research Products/Compare Prices 28.5% 45.8%Plan to Purchase Products 18.3% 36.4%Plan to Redeem Coupons 9.5% 16.3%Plan to look up Retailer Information (location, store hours, directions, etc.) 13.5% 22.0%Plan to use Apps to Research or Purchase Products 7.5% 15.4%Plan to use Apps to Compare Prices 6.9% 14.1%Do not plan to Research or Make a Purchase with my Tablet 57.9% 37.5%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.
Own a Smartphone: How will you use your Smartphone to make Mother's D ay purchase decisions? (Check all that apply)
Own a Tablet: How will you use your Tablet to make Mother's Day purchase decisions? (Check all that apply)
© 2015, Prosper® 3 April 2015
