2015 mother's day online consumer shopping outlook

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Source: Monthly Consumer Survey N = 6285, 4/1 - 4/9/15 N = 6285, 4/1 - 4/9/15 Adults 18+ Online Shoppers for Mother's Day Margin of Error = +/- 1.3% More 18.0% 31.3% Same 57.0% 61.2% Less 9.3% 7.5% Don't Celebrate Mother's Day 15.8% 0.0% Total 100.0% 100.0% Percent Celebrating Mother's Day 84.2% 100.0% Average of Buyers 45.20 $ 51.29 $ Percent Buying 35.8% 49.3% Net Average 16.16 $ 25.30 $ in billions 1.982 $ Average of Buyers 102.91 $ 108.55 $ Percent Buying 34.2% 49.3% Net Average 35.21 $ 53.55 $ in billions 4.317 $ Average of Buyers 29.00 $ 33.44 $ Percent Buying 67.2% 76.8% Net Average 19.49 $ 25.69 $ in billions 2.389 $ Average of Buyers 19.74 $ 20.39 $ Percent Buying 20.0% 29.6% Net Average 3.95 $ 6.03 $ in billions 0.484 $ Average of Buyers 8.02 $ 8.94 $ Percent Buying 80.0% 81.2% Net Average 6.41 $ 7.27 $ in billions 0.786 $ Average of Buyers 41.22 $ 43.54 $ Percent Buying 44.2% 55.1% Net Average 18.20 $ 23.98 $ in billions 2.231 $ Average of Buyers 106.86 $ 119.65 $ Percent Buying 14.2% 24.3% Net Average 15.19 $ 29.08 $ Source: Prosper Insights & Analytics™, Monthly Consumer Survey, APR-15 If you plan to give any of the following as gifts on Mother's Day, please tell us how much you will spend for each. (in dollars) Do you expect to spend more, the same or less for Mother's Day this year than you spent last year? Greeting card(s) Gift Card(s)/Certificate(s) Consumer electronics or computer related accessories Books or CDs Flowers Jewelry Clothing or clothing accessories © 2015, Prosper® 1 April 2015

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Page 1: 2015 mother's day online consumer shopping outlook

Source: Monthly Consumer Survey N = 6285, 4/1 - 4/9/15

N = 6285, 4/1 - 4/9/15 Adults 18+

Online Shoppers for Mother's Day

Margin of Error = +/- 1.3%

More 18.0% 31.3%Same 57.0% 61.2%Less 9.3% 7.5%Don't Celebrate Mother's Day 15.8% 0.0%Total 100.0% 100.0%

Percent Celebrating Mother's Day 84.2% 100.0%

Average of Buyers 45.20$ 51.29$ Percent Buying 35.8% 49.3%

Net Average 16.16$ 25.30$ in billions 1.982$

Average of Buyers 102.91$ 108.55$ Percent Buying 34.2% 49.3%

Net Average 35.21$ 53.55$ in billions 4.317$

Average of Buyers 29.00$ 33.44$ Percent Buying 67.2% 76.8%

Net Average 19.49$ 25.69$ in billions 2.389$

Average of Buyers 19.74$ 20.39$ Percent Buying 20.0% 29.6%

Net Average 3.95$ 6.03$ in billions 0.484$

Average of Buyers 8.02$ 8.94$ Percent Buying 80.0% 81.2%

Net Average 6.41$ 7.27$ in billions 0.786$

Average of Buyers 41.22$ 43.54$ Percent Buying 44.2% 55.1%

Net Average 18.20$ 23.98$ in billions 2.231$

Average of Buyers 106.86$ 119.65$ Percent Buying 14.2% 24.3%

Net Average 15.19$ 29.08$

Source: Prosper Insights & Analytics™, Monthly Cons umer Survey, APR-15

If you plan to give any of the following as gifts o n Mother's Day, please tell us how much you will spend for each. (in dollars)

Do you expect to spend more, the same or less for M other's Day this year than you spent last year?

Greeting card(s)

Gift Card(s)/Certificate(s)

Consumer electronics or computer related accessorie s

Books or CDs

Flowers

Jewelry

Clothing or clothing accessories

© 2015, Prosper® 1 April 2015

Page 2: 2015 mother's day online consumer shopping outlook

Source: Monthly Consumer Survey N = 6285, 4/1 - 4/9/15

N = 6285, 4/1 - 4/9/15 Adults 18+

Online Shoppers for Mother's Day

Margin of Error = +/- 1.3%

Source: Prosper Insights & Analytics™, Monthly Cons umer Survey, APR-15

in billions 1.862$

Average of Buyers 38.93$ 39.99$ Percent Buying 18.8% 28.7%

Net Average 7.31$ 11.48$ in billions 0.897$

Average of Buyers 58.55$ 61.87$ Percent Buying 21.0% 32.4%

Net Average 12.27$ 20.04$ in billions 1.504$

Average of Buyers 58.02$ 63.35$ Percent Buying 54.2% 63.3%

Net Average 31.48$ 40.10$ in billions 3.859$

Average of Buyers 27.94$ 29.82$ Percent Buying 24.9% 31.8%

Net Average 6.96$ 9.48$ in billions 0.854$

Combined Net Average 172.63$ 252.01$ in billions 21.165$

Discount Store 24.8% 20.4%Department Store 33.4% 35.6%Specialty Clothing Store 8.0% 14.2%Specialty Store (Greeting Card/Gift Store, Florist, Jeweler, Electronics Store) 28.2% 28.7%Local/Small Business 21.4% 21.5%Online 25.0% 100.0%Catalog 2.5% 6.5%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.

Mother or Stepmother 62.5% 80.3%Wife 23.2% 24.5%Daughter 9.8% 9.2%Grandmother 7.4% 14.1%Sister 8.9% 14.3%Friend 6.4% 10.2%Godmother 1.8% 3.5%Other relative 9.4% 11.4%No one 10.4% 2.8%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.

Smartphone (e.g. iPhone, Droid, BlackBerry etc.) 73.4% 85.0%

Special outing such as dinner, brunch, or other fun activity/experience

Other

Where will you purchase Mother's Day gifts this yea r? (Check all that apply)

Who do you plan to buy a Mother's Day gift for this year? (Check all that apply)

Do you own either of the following devices?

Personal Service, such as day at a spa, a facial or a massage

Housewares or gardening tools

© 2015, Prosper® 2 April 2015

Page 3: 2015 mother's day online consumer shopping outlook

Source: Monthly Consumer Survey N = 6285, 4/1 - 4/9/15

N = 6285, 4/1 - 4/9/15 Adults 18+

Online Shoppers for Mother's Day

Margin of Error = +/- 1.3%

Source: Prosper Insights & Analytics™, Monthly Cons umer Survey, APR-15

Tablet (e.g. iPad, TouchPad, XOOM, PlayBook, etc.) 48.1% 54.9%I do not own either of these types of devices 17.6% 9.2%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.

Plan to Research Products/Compare Prices 25.2% 42.9%Plan to Purchase Products 13.7% 27.8%Plan to Redeem Coupons 10.5% 18.2%Plan to look up Retailer Information (location, store hours, directions, etc.) 14.7% 24.8%Plan to use Apps to Research or Purchase Products 7.2% 15.7%Plan to use Apps to Compare Prices 7.2% 14.3%Do not plan to Research or Make a Purchase with my Smartphone 60.7% 41.1%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.

Plan to Research Products/Compare Prices 28.5% 45.8%Plan to Purchase Products 18.3% 36.4%Plan to Redeem Coupons 9.5% 16.3%Plan to look up Retailer Information (location, store hours, directions, etc.) 13.5% 22.0%Plan to use Apps to Research or Purchase Products 7.5% 15.4%Plan to use Apps to Compare Prices 6.9% 14.1%Do not plan to Research or Make a Purchase with my Tablet 57.9% 37.5%*The sum of the % totals may be greater than 100% because the respondents can select more than one answer.

Own a Smartphone: How will you use your Smartphone to make Mother's D ay purchase decisions? (Check all that apply)

Own a Tablet: How will you use your Tablet to make Mother's Day purchase decisions? (Check all that apply)

© 2015, Prosper® 3 April 2015