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About us
Kollaboration is an annual talent competition showcase
and movement produced by Asian and Pacic Islander (API)
professionals and students in 14 major cities across North
America to promote a strong API presence and support in
entertainment and media.
Kollaboration was founded in 2000 by Executive
Director Paul PK Kim. Under the guidance of
Executive Producer Roy Choi, Kollaboration ociallyincorporated as a 501(c)(3) non-prot organization
in 2006 and has emerged as the premier Asian and
Pacic Islander talent showcase across North America.
Our mission and mantra is Empowerment through
Entertainment. In addition to encouraging the
diverse talents of Asian Pacic Islander youth,
Kollaboration seeks to empower:
(1) API youth by poviding them with a ceative
outlet and leadeship taining that seves as an
altenative to gang-activity and delinquency fo
those at isk.
(2) APIfamiliesbyoeringaplatformfor
communicationthatbridgesthegapbetweenrst
geneation paents and latte geneation youth.
(3) The API community at lage, by aising awaeness
fo othe citical community issues and NGOs.
It is evident that APIs are often categorized into a
certain image. APIs may nd it increasingly dicult to
get jobs outside the model minority or foreigner
role. Such barriers often result in the lack of APIs in
mainstream entertainment industries. Thus, APIs are
not only unfairly portrayed but also disproportionatelyunderrepresented in the mainstream media.
Therefore, our youth are left with few visible role
models and a narrowed pool of aspirations.
Through generous sponsorships, Kollaboration
endeavors to bring about a paradigm shift of
perceptions and to pave the way for future APIs
to accomplish their goals and dreams that may be
entertainment related. In contrast to our mission
statement of Empowerment Through Entertainment,
the ultimate vision for Kollaboration is Entertainment
Through Empowerment, envisioning a future when
our organization represents a movement of innovative
and creative artistry with all races and ethnicities.
Founder Paul Kim was also recently invited to the
White House as part of the AAPI Initiative Whats
Your Story campaign as one of the nine Champions
of Change community leaders, recognizing his work
with the Kollaboration movement. Kollaboration was
also honored with the 2012 API Policy Summits
Community Impact Award.
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With an initial team of volunteer sta members
brought together by Executive Director Kevin Park
and more volunteers joining the movement, the team
worked together to bring the best of Seattle to the
stage and sold out their inaugural show on October
23, 2010 at the Auburn Performing Arts Center withover 1,100 in attendance.
Among the eight competitors, four special guests
and ve guest judges, many took the initiative
to capitalize on the springboard that was the
Kollaboration stage. Special guests New Heights,
and competitors GOWE and The Melancholics
have all funded successful Kickstarter fundraising
campaigns with the help of their fans. Competitor
Yoshi Wright of Hip Hop Anonymous went on to be
the grand prize winner of Seattle Superstar Search2011. GOWE is fast becoming one of the fastest
rising and well-regarded emcees. Both Samuel Shinand kings have played on the coveted stage of
Seattles Hard Rock Cafe at TD Wangs annual APAHertiage Bash. Grand prize winner Erin Kim is nowbusy writing new songs in the midst of her rst few
years in college.
2011 was a year lled with events for the
Kollaboration Seattle sta as we partnered with
several local community organizations to put on
more events for the API community. From artists
concerts such as Clara Cs Shaking O SilenceTour and New Heights Album Release Party, to
benet concerts such as United for Japan and No
Boundaries with University of Washingtons Korean
Student Association. Kollaboration Seattle spoke
with high school students at Northwest Asian
Weeklys Summer Youth Leadership Program and
held workshops at the annual Community Health
Plans Healthy Holidays event.
Kollaboration also held its agship show for the
rst time at the world famous Nokia Theater L.A.
Live. All Kollaboration city winners were given yet
another chance to compete for the last competitor
position for the agship show through an online
voting contest of their winning performance. Lions
Ambition, the Grand Prize winner from Kollaboration
Seattle, had the honor of performing alongside
seven other competitors for a 2000+ audience.
After two years down at the Auburn Performing
Arts Center, Kollaboration Seattle will be bringing
a bigger and better showcase this year to Seattlesoldest remaining theater in the heart of Seattle
downtown, the Moore Theater. Kollaboration
Seattle became the rst show of its kind in the
Pacic Northwest. Its strong talent showcase and
community involvement made it a historic landmark
event for the API community in Washington. With
such a promising start and continued eorts, this
movement will grow and continue to spread with
each passing year.
KollAborAtion seAttle
Kollaboration Seattle was among ve other cities to join the
Kollaboration movement in 2010 for its 10th year and had the
extreme honor of capping the year as the last show hosted by
Kollaboration founder Paul PK Kim, who retired to pursue
other endeavors.
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DeMoGrAPHiCs
Attendence: 928
Primary Age: 16 - 35
Kollaboation Seattle 2011 Insights
58% 42%
Asian Ameicans have the highest
puchasing powe in the US.*
Asian consumer annual buying power in the United
States has reached $427 billion, representing a
59% increase since the beginning of the decade.Furthermore, Asian buying power has the second-
fastest projected rate of growth.
*www.bizasiamag.com/advertising.php
18.3% ae Asian
andPacicIslander*in the Greater SeattleMetropolitan Area.
Chinese
Filipino
Vietnamese AsianIndian
Othe
Asians
Koean
Native Hawaiian/
PacicIslander
Japanese
Chinese: 69,21219.6%
NativeHawaiianandOtherPacicIslander:14,4864.1%
Japanese: 20,6525.8%
Koean: 28,2988.0%
Othe Asian: 38,08910.8%
Vietnamese: 38,72610.9%
Asian Indian: 43,25012.2%
Filipino: 43,84812.4% Asian Population:
353,702
Total Population:1,931,249
* Information retrieved from the
U.S. Census Bureau, 2010
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Dumbfoundead
Rapper/Artist
Quest Cew
Americas Best
Dance Crew
Jamie Chung
Hangover 2, Dragon
Ball, Sucker Punch
BoA
InternationalKorean Artist
Kina Gannis
Singer/Songwriter
Gace Pak
Battlestar Galactica,
Hawaii Five-O
Justin Chon
Twilight
Bobby Lee
MADTV, Laugh Factory
Kelly Hu
X2, Scorpion King,
Cradle 2 the Grave
Niga Higa
Youtube Sensation
David Choi
Singer/Songwriter
Dunken Tige
Korean Hip Hop Artist
Fanny Pak
Americas
Best Dance Crew
Sung Kang
Fast and Furious 3,
Better Luck Tomorrow
Dave Elsewhee
Dancer, You Got Served
Michelle Phan
Youtube Fashion Guru
Lisa Ling
Journalist
Macy Gay
Grammy Award Winner
Taboo
Black Eyed Peas
Kunal Nayya
The Big Bang Theory
Julia Ling
Chuck
Jo Koy
Comedian, Laugh
Factory, Comedy Centra
Joseph Kahn
Music Video Director
(Britney Spears,
Janet Jackson)
Teddy Zee
Producer, The Pursuit
of Happiness, HitchKen Mok
Executive Producer,
Americas Next
Top Model
Tom Andeson
Myspace
Previous sPeCiAl Guests
Jeemy Lin
New York Knicks Point Guard
Hay Shum J.
GLEE, Step Up 3D
Fa East Movement
International Hip Hop Artist
John Cho
Harold and Kumar, Star Trek
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2010
May 3 Claws Out II
Oct 2 Preview Cafe Night
Oct 23 Kollaboation Seattle 1
2011
April 23 Clara C: Loveprint
Tour feat. New Heights
May 7 Claws Out 3
May 20 APA Heritage Bash 2011
June 24-25 United for Japan:
Benet Concert
Sept 25 New Heights
Album Release Party
Oct 15 Kollaboation Seattle 2
Dec 3 3rd Annual
Healthy Holidays
2012
Jan 28 HelloIndo Anniversary
Concert
Oct 12 Kollaboation Seattle 3
TBA Clara C
Album Release Show
HiGHliGHt of PAst events
Claa C
United for Japan: Benet Concert
Joey Guila & Cathy Nguyen
HelloIndo Anniversary Concert
Kollaboation Seattle 1
APA Heitage Bash 2011
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KollAborAtion seAttle 2
06
Lions Ambition
Kollaboration Seattle 2 Grand Prize Winner
Claibel Novelo
Kollaboration Seattle 2 Audience Choice Award Winner
Lijie
Kollaboration Seattle 2
Performers
Stuat Sakoda
Kollaboration Seattle 2
Performers
Iwillbot (Will Ting)
Kollaboration Seattle 2 Most Creative Award
The Boom-Katzz
Kollaboration Seattle 2 Performers
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sPonsorsHiPs
Title
$10,000
Complimentary
VIP Tickets 20 12 8 4 2
Full Back
PageFull Page 3/4 Page 1/2 Page -
Advertisement in
Program Booklets
Gand Pize
$5,000
Platinum
$2,500
Gold
$1,000
Silve
$500
Printed Media
Recognition
Social Media
Recognition
Logo Placement in
Promotional Videos
Sponsor Table
Title
Sponsor
$1000
Grand Prize
Winner
$500
Peoples
Choice
Award
Stage Presentation of
Prize from Company
Representative
$100
Freestyle
Battle
Champion
Focus Points University of Washington
(Seattle, Bothell, Tacoma)
Seattle University
Seattle Pacic University
Western Washington University
Bellevue College
North Seattle Community College
Seattle Central Community College
Shoreline Community College
Edmonds Community College
Green River Community College
Past Sponsos YesStyle
Verizon
KAC WA
Evergreen
Lock & Key
NAAAP Seattle
TD Wang
H-Mart
Popchips
Georgios Subs
Dynamic
Chiropractic Clinic
Yelp
PRC
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title $10,000+
Mass Media Show titled, Kollaboration Seattle 3 Brought to
you by [Company Name]
Full listing and recognition on all digital and
printed press releases, news updates, and
announcements
Logo on ocial Kollaboration Step & Repeat
Backdrop
Exclusive section on Kollaboration Seattlewebsite
5 second video and link at the beginning of all
Kollaboration Seattle videos
Recognition on posters (1000+) as Title Sponsor
Weekly social media updates about Title Sponsor
on social media outlets
Show Expeience 2 minutes of video commercial time to be aired
during the show
Banner placement at foot of stage as well as
possible product placement
Full color, full page advertisement on the back of
the program (1000+ printed)
Acknowledgement from MC as Title Sponsor
throughout the duration of the show
Sponsoship Expeience Best seats in the house
5 minute speaking opportunity during the show
Sponsorship table
Exclusive access to contestants and performers
before the show
20 VIP Tickets
Brought to you by [Company Name]
Jayesslee
Kollaboration 2 Guest Performer
Ein Kim + GOWE
Kollaboration 2 Guest Performer
Joey Guila
Kollaboration 2 Guest Host
Massive Monkees
Kollaboration 2 Guest Performer
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GrAnD Prize $5,000+
Mass Media Full listing and recognition on all digital and
printed press releases,
news updates, and announcements
Logo appearance and links to Grand Prize
Sponsor on Facebook, Youtube, Website and
all print media (posters, programs, etc.)
Logo and link at the end of all Kollaboration
Seattle videos
A special message shout out on all
social media outlets
Show Expeience 1 minute of video commercial time to be aired
during the show
Banner placement at foot of stage as well as
possible product placement
Full color, full page advertisement in the program
(1000+ printed)
Acknowledgement from MC as Grand Prize
Sponsor throughout the duration of the show
Sponsoship Expeience Front House Seats
Representative from sponsoring company will
present the $1000 Grand Prize award
Sponsorship table
12 VIP Tickets
Nicki Sun interviewing
Kollaboration Seattle 2 Competitors
Kollaboration Seattle 2
Red Carpet
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PlAtinuM $2500
Mass Media Full listing and recognition on all digital and
printed press releases, news updates, and
announcements
Logo appearance and links to Platinum Sponsor
on Facebook, Youtube, Website and all print
media (posters, programs, etc.)
Logo at the end of all Kollaboration Seattle videos
Show Expeience 30 seconds of video commercial time to be aired
during the show
Full color, 3/4 page advertisement in the program(1000+ printed)
Acknowledgement from MC as Platinum Sponsor
throughout the duration of the show
Sponsoship Expeience Front House Seats
Representative from sponsoring company will
present the $500 Audience Choice award
Sponsorship table
8 VIP Tickets
Audience Freestyle
Vocal Competition
Audience Freestyle
Dance Competition
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GolD $1000
silver $500
ProGrAMADvertiseMents:
in-KinDsPonsorsHiP:
Full listing and recognition on all digital and
printed press releases, news updates, and
announcements
Logo appearance and links to Gold Sponsor on
Website, Facebook, Youtube, and all print media
(posters, programs, etc)
Full color, 1/2 page advertisement in the program
(1000+ printed)
Sponsor thanked and recognized during show
4 VIP Tickets
Full listing and recognition on all digital media
Logo appearance and links to Silver Sponsor onWebsite, Facebook, and Youtube
Logo placement in the program (1000+ printed)
Sponsor thanked and recognized during show
2 VIP tickets
$100 Quarter-page ad
$200 Half-page ad
$350 Full-page ad
As a 100% volunteer and non-prot organization,
we greatly appreciate your help in meeting our widevariety of needs for materials, goods and services.
We are open to working with in-kind donations,
which include, but are not limited to, food, drinks,
gift items, and t-shirts. In kind donations with
dollar values equivalent to sponsorship levels will
receive the same benets as the corresponding
sponsorship package. Please contact us for more
details. We look forward to working with you.
Audience Free-Style
Vocal Competition
Sta and Volunteers
Behind the Scene
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MArKetinG PlAn
Media Statistics
Kollaboation SeattleWebsite:30,000 Impessions
Facebook*:(04/01/2011-04/01/2012)2070 Likes, 1.1 Million Impessions
Post feedback 2700, Friends of fans: 826,674
Twitte:553 Followes
Youtube:132,500 Impessions, 400 Subscibes
Pomo Videos: 50,000 views (aveage)
Kollaboation GlobalWebsite:
60,000 Impessions
Facebook:17,215 Likes
Twitte:6645 Followes
Youtube:7.3 Million Impessions, 11,714 Subscibes
13-17 years old35-44 years old45+
8%5%
3%
18-24years old
56%25-34years old
28%
Facebook Demogaphics
Your partnership with Kollaboration Seattle will
not only help market your brand alongside a well-
respected and nationally recognized 501(c)(3) non-
prot organization, but also help increase your brand
awareness as a leader in corporate diversity and
commitment to the local community.
A vast network of celebrities, artists, inuential
key personnels, and other local community
organizations of all 14 Kollaboration cities thatspan across North America.
Targeted promotional opportunities for your
business or organization and its products/
services to a diverse, educated, professional,
and auent audience that includes a signicant
percentage of the Asian and Pacic Islander
population
High return on investment through building
awareness, branding and promotions/campaigns
created to drive trac to your establishment.
Integrated marketing campaigns designed to
reach a broad audience through public relations,community outreach, key partnerships, street
team promotions, and online social media
outlets (Facebook, Twitter, Youtube, Instagram,
and our website).
Street team promotions target high trac areas
and school campuses around the Seattle, Everett,
Tacoma, and Bellevue Metropolitan areas
Live recognition during the event
Company logo on printed materials, website
and/or Facebook
Tax benets: Kollaboration Seattle is a 501(c)(3)
public charity and all donations are tax-deductible
to the extent permitted by law.
Depending on the your level of sponsorship, your
logo, advertising message, products, and/or services
will gain exposure during the events promotional
period, as well as towards the audience members and
various local media outlets at the show. Kollaboration
Seattle is a family friendly oriented show and its
main demographics lies within the 18-35 age range
as well as young people actively participating in the
performing arts. This broad and diverse audience
will see and appreciate your message of support at a
dynamic and engaging event.
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ContACt
ConneCt
KEVIN PArKExecutive [email protected]
VICTOrIA JUAssociate [email protected]
DANIEL OHSponsorship Associates
TrUC HANGSponsorship [email protected]
www.KollaboationSeattle.og
facebook.com/KollabSeattle
twitter.com/KollabSeattle
youtube.com/KollabSeattle
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eMPoWerMent tHrouGH entertAinMent
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sPonsorsHiP forM
YES, I am inteested in sponsoing Kollaboation Seattle 2012 at the following level
Title Level Sponso $ _____________________________________________________
Gand Pize Level Sponso $ _____________________________________________________
Platinum Level Sponso $ _____________________________________________________
Gold Level Sponso* $ _____________________________________________________
Silve Level Sponso $ _____________________________________________________
Othe - Please Descibe: $ _____________________________________________________
YOUr INFOrMATION:
Name: ______________________________________________________________
Title: ________________________________________________________________
Oganization: ________________________________________________________
Addess: ____________________________________________________________
City: _________________________________State: _______Zip: ______________
Phone: ______________________________________________________________
Fax: ________________________________________________________________
Email: _______________________________________________________________
PAYMENT INFOrMATION:
Enclosed is my check made out to Kollaboation Seattle
Check to be mailed within the next two weeks.
PLEASE MAIL, Or EMAIL THIS FOrM TO:
KEVIN PArK
Executive Director
15919 33d Ave SE
Mill Ceek, WA 98012
Phone: (425) 686-8616
Email: [email protected]