Download - 2011 ADDY Ad Fed Insert for VFBR
Special advertising supplement to the Volusia/Flagler Business Report March 28,2011 1A
2A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report
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Studio: 64 Dix Avenue • Ormond Beach, FL 32174 Office: 386.677.9730 Email: [email protected] www.godonisdesign.com
Small Shop • Big Talent • Exceptional ResultsWith over 75 years of combined experience, our passion for creating award winning work and our abilityto understand consumers has been the key to our clients’ success in advertising. We have the expertise
to produce the necessary creative to change minds. Contact us today.We’ll turn your advertising investments into big results.
Winner of 19 ADDYs,Judges Choice andBest of Show in 2011.
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Proudly supporting:
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Special advertising supplement to the Volusia/Flagler Business Report March 28,2011 3A
22001100--22001111 EExxeeccuuttiivvee BBooaarrddPresident - Kirsten Petersen StroudPast-President - Kay GallowayPresident-elect - Sean GodonisVP ADDY® - Ira HellerVP Membership - Ginny KentSecretary - Darin DuehlTreasurer - Morgan Seedarnee
CCoommmmiitttteeee MMeemmbbeerrssAlin JacobsChristine ByelickDean O’BrienKym ZurstadtMarissa BuckleyMike MastandoTangela BoydThom Giordano
AADDDDYY®® JJuuddggeessDan Goldgeier, Copywriter, Partners + Napier, Atlanta, GAJessi Miller, Chief Creative, Little Black Mask, Ocala, FLLaura Black, Creative Director, Black House Creative,Summerfield, NC
Learn more at www.aafdaytonabeach.com or email [email protected]
28,2011 March Report Business Volusia/Flagler the to supplement advertising Special
[email protected] email or www.aafdaytonabeach.com at more Learn
About the AAF Daytona Beach
The American Advertising Federation – Daytona Beach is a
trade organization founded in 1960 that includes a diverse
membership of Volusia and Flagler business leaders, marketing
and advertising professionals, educators and students. The AAF-
Daytona Beach strives to elevate the success of the advertising
community through professional development, networking
and educational opportunities through its series of exclusive
events, speakers, socials, charitable functions and community
service projects. Formerly the Daytona Beach Advertising Fed-
eration, the organization recently changed their name to reflect
their affiliation with the national organization which includes a
network of more than 200 ad clubs and 40,000 professionals. To
find out how to get involved in the Daytona Beach advertising
community, visit www.aafdaytonabeach.com
Our ADDY® entrants trained all year for this competition -the “Super Bowl” of ad competitions; the “World Cup” for cre-ative design; the “Championship Belt” of photography. Theybrought their “A”game and created work that was a knockout!Congratulations to all our entrants. Cheers to you!
Particularly appreciated this year, are our supporters. I knowit’s difficult to decide where to lend support in these tougheconomic times. I thank each and every one of you for yoursupport. I especially want to thank Sherry Knight aka Sherry theButton-Lady for her longtime commitment to Ad Fed. Herdedication to our entire community will be greatly missed.
The Advertising Federation has always had the mission toadvance the business of advertising. Our values have been topreserve, protect and promote this powerhouse industry toensure its vibrancy. We aim to help you in order to help thegreatest and most exciting business on earth - the business ofadvertising. At our monthly luncheons you’ll hear me allude tothis at every closing. Ad Fed is here for you, because of you.What helps people, helps business.
Our mission also includes a desire to heighten the under-standing of advertising’s role in society, culture, and the economy. The lines between what is advertising andprogramming and content and news and promotion are all becoming blurred and debated daily. So in thesetimes it’s ever more critical that we join and participate in that conversation. It’s important that we’re a part ofit and the Ad Fed is an invaluable resource to that end.
Some could argue Advertising is the greatest art form of our century. I would agree. And in these pagesyou’ll see why…
Best regards
Kirsten Petersen Stroud, PresidentAmerican Advertising Federation Daytona Beach
Letter from the President Kirsten Petersen Stroud
Kirsten Petersen Stroud
The ADDY® Competition and Awards
The ADDY® competition is the nation’s largest advertising competition. It honors outstanding
creative work produced by local companies, agencies, organizations and students, including print
campaigns, radio spots, television commercials, web sites, photography and other marketing
materials. Local winners proceed to the regional competition, with regional winners proceeding on to
the national finals. The competition is open to members, non-members, professionals, and students.
Gold, Silver, and Bronze ADDY® Awards are awarded to entries based the impartial scoring of
judges brought to our local area from different markets with diverse backgrounds. Each judge selects
their favorite entry and that piece isawarded a Judges Choice award. Collectively, the judges decide
on the best entry in each category and an overall Best of Show award.
Each February, the AAF-Daytona Beach presents the ADDY® Awards, a gala event announcing the
ADDY® competition winners.
This ADDY® gala also allows provides an excellent opportunity to recognize local leaders with
special awards including the AAF’s highest honor of Silver Medal, the President’s award, and the
Embark award. Additionally, up-and-coming students are recognized with scholarships.
4A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report
COLLATERAL MATERIAL
08 E BOOK DESIGNAward: Gold ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Hospital Memorial Medical CenterTitle: Vision 2011 BookletContributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing CoordinatorStephanie Meyers, Marketing CoordinatorShannon Finley, Marketing CoordinatorShawn Jackson, Marketing AssistantSean Godonis, Creative Director / Graphic Designer
10 D SPECIAL EVENT CAMPAIGNAward: Gold ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Thompson PumpTitle: Thompson PumpWEFTEC Trade ShowContributors: Benedict Advertising, Creative Department
DIRECT MARKETING
12 A DIRECT CAMPAIGN, B-TO-B OR CONSUMERAward: Gold ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Hospital Memorial Medical CenterTitle: FHMMC Bariatrics CampaignContributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing CoordinatorStephanie Meyers, Marketing CoordinatorShannon Finley, Marketing CoordinatorShawn Jackson, Marketing AssistantSean Godonis, Creative Director / Graphic Designer
OUT-OF-HOME
14 B OUTDOOR BOARDAward: Gold ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Hospital Memorial Medical CenterTitle: FHMMC Bariatrics BillboardContributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing CoordinatorStephanie Meyers, Marketing CoordinatorShannon Finley, Marketing CoordinatorShawn Jackson, Marketing AssistantSean Godonis, Creative Director / Graphic Designer
14 B OUTDOOR BOARDAward: Gold ADDY® Award and BEST OF SHOW - OUT OF HOME and JUDGE'S CHOICEEntrant: Godonis Design Inc.Advertiser: Florida Hospital Memorial Medical CenterTitle: FHMMC Bariatrics Billboard CampaignContributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing CoordinatorStephanie Meyers, Marketing CoordinatorShannon Finley, Marketing CoordinatorShawn Jackson, Marketing AssistantSean Godonis, Creative Director / Graphic Designer
INTERACTIVE MEDIA
34 A WEBSITE, CONSUMER FLASH, PRODUCTSAward: Gold ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Zapp's Potato ChipsTitle: ZappsWeb SiteContributors: Joey Ramos, Art Director
Chris LeBlanc, Creative DirectorBill Zachary,Web DesignBruce Kirkpatrick, Flash ProgramingRich Tidwell, Video Production
35 C WEBSITE, CONSUMER HTML, SERVICESAward: Gold ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Clyde ButcherTitle: Clyde ButcherWeb SiteContributors: Benedict Advertising, Creative Department
INTERACTIVE MEDIA
36 B E-MAILS / E-CARDSAward: Gold ADDY® AwardEntrant: Daytona Beach Area Convention &Visitors BureauAdvertiser: Daytona Beach Area Convention &Visitors BureauTitle: Daytona Beach Area CVB Christmas CardContributors: Kay Galloway, Media & Design Consultant
Janet Kersey, President & CEO
GOLD ADDY® AWARDS
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36 C MICRO OR MINI SITESAward: Gold ADDY® Award and BEST OF SHOW - ELECTRONIC and BEST OF SHOWADDY®Entrant: DME StudiosAdvertiser: Xerox CorporateTitle: SwaggerContributors: Carmen Treffiletti, Director
Ben Dyon, ProducerMatt Ollila,Web DesignerDiane Sorenson, Producer
36 I INTERNET COMMERCIALSAward: Gold ADDY® AwardEntrant: DME StudiosAdvertiser: ViveraeTitle: Viverae - Red AlertContributors: Carmen Treffiletti, Creative Director
Diane Sorenson, ProducerDavid Desio, DPMatt Ollila,Web DesignerBill Gallagher, Copywriter
Award: Gold ADDY® AwardEntrant: DME StudiosAdvertiser: Berkshire Hathaway - RCWilleyTitle: RCWilly 3DContributors: Carmen Treffiletti, Creative Director
Ben Dyon, ProducerDavid Desio, DPMatt Ollila,Web DesignerDiane Sorenson, Producer
71 B SELF-PROMOTION, MIXED MEDIA CAMPAIGNAward: Gold ADDY® Award and JUDGE'S CHOICEEntrant: Benedict AdvertisingAdvertiser: Benedict AdvertisingTitle: Benedict Biker Bash 2010Contributors: Benedict Advertising, Creative Department
SALES PROMOTION
01 B SALES KITAward: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Production EngineeringTitle: FPE Sales KitContributors: JohnWalter, Director of New Product Development
JohnWarne, Executive DIrectorGriff De Mare, Executive SalesSean Godonis, Creative Director / Graphic Designer
01 E SALES PROMOTION CAMPAIGNAward: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Hospital Memorial Medical SystemTitle: PRC New Patient CampaignContributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing CoordinatorStephanie Meyers, Marketing CoordinatorShannon Finley, Marketing CoordinatorShawn Jackson, Marketing AssistantSean Godonis, Creative Director /Graphic Designer
02 A PACKAGINGAward: Silver ADDY® AwardEntrant: Digital PressAdvertiser: Toddler Tech USA, LLCTitle: Dapper SnappersContributors: Phil Cazella, Owner, Toddler Tech USA, LLC
Michelle Cazella, Owner, Toddler Tech USA, LLCJames Hodak, Senior Account Executive, Digital PressJim Benoit, General Manager, Digital PressJames Treadwell, Art Director/DesignerRandy Moore, Digital Press Operator
03 C TRADE SHOW EXHIBITAward: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Production EngineeringTitle: FPE Trade ShowMaterielsContributors: JohnWalter, DIrector of New Product Development
JohnWarne, Executive DIrectorGriff De Mare, Executive SalesSean Godonis, Creative Director / Graphic Designer
COLLATERAL MATERIAL
07 B BROCHURE, COLORAward: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Hospital Memorial Medical CenterTitle: PRC BrochureContributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing CoordinatorStephanie Meyers, Marketing CoordinatorShannon Finley, Marketing CoordinatorShawn Jackson, Marketing AssistantSean Godonis, Creative Director /Graphic Designe
08 A COVERAward: Silver ADDY® AwardEntrant: Flagler County Chamber of CommerceAdvertiser: Flagler County Chamber of Commerce & AffiliatesTitle: Fantastic Flagler Visitor & Newcomer GuideContributors: James Gonzalez, Graphic Designer
Heather Edwards, Publications Manager
SILVER ADDY® AWARDS
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6A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report
SILVER ADDY® AWARDSAward: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Hospital Memorial Medical CenterTitle: Vision 2011 Brochure CoverContributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing CoordinatorStephanie Meyers, Marketing CoordinatorShannon Finley, Marketing CoordinatorShawn Jackson, Marketing AssistantSean Godonis, Creative Director / Graphic Designer
10 D SPECIAL EVENT CAMPAIGNAward: Silver ADDY® AwardEntrant: Embry-Riddle Aeronautical UniversityAdvertiser: Wings andWaves AirshowTitle: Wings andWaves Air ShowContributors: Cynthia Philip, Creative Director
DIRECT MARKETING
11 A DIRECT, B-TO-B OR CONSUMERAward: Silver ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Thompson PumpTitle: Thompson Pump Oil-Less Direct MailContributors: Benedict Advertising, Creative Department
Award: Silver ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Thompson PumpTitle: Thompson Pump ERT Direct MailContributors: Benedict Advertising, Creative Department
Award: Silver ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Thompson PumpTitle: Thompson Pump Prepared Direct MailContributors: Benedict Advertising, Creative Department
Award: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Hospital Memorial Medical CenterTitle: FHMMC Bariatrics Direct Mail PieceContributors: Danielle Zili, Marketing Director
Lauren Dye, Marketing CoordinatorStephanie Meyers, Marketing CoordinatorShannon Finley, Marketing CoordinatorShawn Jackson, Marketing AssistantSean Godonis, Creative Director / Graphic Designer
Award: Silver ADDY® AwardEntrant: Browning CommunicationsAdvertiser: ETOURandTRAVELTitle: ETour and Travel Vacation PackageContributors: Dean O'Brian, President
Stephanie Harris, Account ExecutiveCorrie Koppes, Sr Art DirectorDale Roberts, Art Director
113 A SPECIALTY ADVERTISINGAward: Silver ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: SUBWAYTitle: SUBWAY/Guy Harvey ShirtContributors: Benedict Advertising, Creative Department
CONSUMER OR TRADE PUBLICATION
22 B CONSUMER/TRADE, FULL PAGE, COLORAward: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: UpchurchWatsonWhite & MaxTitle: UpchurchWatsonWhite & Max Print Ad CampaignContributors: John J. Upchurch, Founding Father
M.Watson, Jr., PartnerTerryWhite, PartnerRodney A. Max, PartnerMichael S. Orfinger, PartnerPatti Moten, Firm AdministratorZach Thomas, PhotographerSean Godonis, Creative Director / Graphic Designer
24 B CONSUMER/TRADE CAMPAIGN, COLORAward: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: UpchurchWatsonWhite & MaxTitle: UpchurchWatsonWhite & Max Print Ad CampaignContributors: John J. Upchurch, Founding Father
Larry M.Watson, PartnerTerryWhite, PartnerRodney A. Max, PartnerMichael S. Orfinger, PartnerPatti Moten, Firm Administrator
INTERACTIVE MEDIA
35 A WEBSITE, CONSUMER HTML, PRODUCTSAward: Silver ADDY® AwardEntrant: Embry-Riddle Aeronautical UniversityAdvertiser: Embry-Riddle Aeronautical UniversityTitle: Embry-Riddle Aeronautical University Home PageContributors: Arn Gregory,Web Designer
Tammaye Grissom, Information ArchitectWilliamMinor, Marketing Director
Award: Silver ADDY® AwardEntrant: Zgraph, Inc.Advertiser: ICI HomesTitle: ICI Homes CorporateWeb SiteContributors: Rosy Messina, Creative Director
Bill Zachary,Web DesignerJason Norris, Interactive Programmer
35 C WEBSITE, CONSUMER HTML, SERVICESAward: Silver ADDY® AwardEntrant: Zgraph, Inc.Advertiser: Community Cultural FoundationTitle: American Music FestivalWeb SiteContributors: Bill Zachary,Web Designer
Jason Norris, Flash Programmer
CONTINUED
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INTERACTIVE MEDIA
36 C MICRO OR MINI SITESAward: Silver ADDY® AwardEntrant: DME StudiosAdvertiser: BlueGreen ResortsTitle: BlueGreen EncoreContributors: Carmen Treffiletti, Director
Ben Dyon, ProducerDavid Desio, DPMatt Ollila,Web DesignerDiane Sorenson, Producer
36 I INTERNET COMMERCIALSAward: Silver ADDY® AwardEntrant: Zgraph, Inc.Advertiser: Z AcademyTitle: ZAP Promotional VideoContributors: Rich Tidwell, Creative Director & Video Production
36 J WEBISODESAward: Silver ADDY® AwardEntrant: M FlixAdvertiser: Daytona International SpeedwayTitle: SUNOCO Daytona Driver ChallengeContributors: Mitch Mentor, Director/Cameraman/Editor
MIXED/MULTIPLE MEDIA
52 MIXED-MEDIA, NATIONAL B-TO-BAward: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Florida Production EngineeringTitle: Florida Production Engineering New Brand Identity LaunchContributors: JohnWalter, DIrector of New Product Development
JohnWarne, Executive DIrectorGriff De Mare, Executive SalesSean Godonis, Creative Director / Graphic Designer
53 MIXED-MEDIA, LOCAL CONSUMERAward: Silver ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Halifax Oyster FestivalTitle: Haifax Oyster FestivalContributors: Benedict Advertising, Creative Department
54 MIXED-MEDIA, NATIONAL CONSUMERAward: Silver ADDY® AwardEntrant: DME StudiosAdvertiser: Florida State UniversityTitle: FSU Football Ticket Sales CampaignContributors: Ron Goodrich, Graphic Designer
TerryWebber, Business DevelopmentSteve Shanafelt, Product DevelopterCarmen Treffiletti, EditorMatt Ollila, Art Director
Ryan Erisman, Director of Collegiate Marketing
Award: Silver ADDY® AwardEntrant: Flagler County Chamber of Commerce & AffiliatesAdvertiser: Flagler County Chamber of CommerceTitle: www.flaglerknows.comContributors: James Gonzalez, Graphic Designer
Heather Edwards, Publications Manager
PUBLIC SERVICE
64 D PUBLIC SERVICE, INTERACTIVEAward: Silver ADDY® AwardEntrant: Zgraph, Inc.Advertiser: Community Cultural FoundationTitle: Our Daytona BeachWeb SiteContributors: Bill Zachary,Web Designer
Jason Norris, Flash Programmer
ADVERTISING INDUSTRY SELF-PROMOTION
69 A SELF-PROMOTION, COLLATERALAward: Silver ADDY® AwardEntrant: DME StudiosAdvertiser: DME CorporateTitle: DME Corporate Promotional BookContributors: Michael Singleton, Graphic Designer
Ron Goodrich, Graphic Designer
Award: Silver ADDY® AwardEntrant: Browning CommunicationsAdvertiser: Browning CommunicationsTitle: Vision 2011 CalendarContributors: Dean O'Brien, President
Dale Roberts, Creative Director
69 B SELF-PROMOTION, STATIONERY PACKAGEAward: Silver ADDY® AwardEntrant: Red Arrows ConsultingAdvertiser: Red Arrows ConsutlingTitle: Red Arrows Business CardContributors: Jan Edwards, Principal
Jan Edwards, Creative DirectorAhmed Zeeshan, Graphic Artist
69 C SELF-PROMOTION, PRINTAward: Silver ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Godonis Design Inc.Title: Godonis Design Self Promo AdContributors:
ELEMENTS OF ADVERTISING
72 LOGOAward: Silver ADDY® AwardEntrant: Three Brothers BoardsAdvertiser: Benedict AdvertisingTitle: Three Brothers Boards LogoContributors: Benedict Advertising, Creative Department
Award: Silver ADDY® Award and JUDGE'S CHOICEEntrant: Hayworth Creative Public RelationsAdvertiser: Daytona Regional Chamber of CommerceTitle: 70th Anniversary BikeWeek LogoContributors: Brian Boesch, Art Director
Kevin Hayworth, Creative Director
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8A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report
SALES PROMOTION
02 B PACKAGINGAward: Bronze ADDY® AwardEntrant: DME StudiosAdvertiser: Florida Hospital Memorial Medical CenterTitle: Florida Hospital 'America's Best 50 Hospitals' DVD ArtworkContributors: Michael Singleton, Graphic Designer
KenWorkowski, Director of Sales
COLLATERAL MATERIAL
07 B BROCHURE, COLORAward: Bronze ADDY® AwardEntrant: Daytona Beach Area Convention &Visitors BureauAdvertiser: Daytona Beach Area Convention &Visitors BureauTitle: Daytona Beach Area Marketing PlanContributors: Kay Galloway, Media
Janet Kersey, President & CEOLori Campbell Baker, CommunicationsTangela Boyd, Senior Media Relations Manager
08 D MAGAZINE DESIGNAward: Bronze ADDY® AwardEntrant: MastandoMedia & MarketingAdvertiser: Downtown Business Partnership AssociationTitle: Think DowntownMagazine - Summer/Fall 2010Contributors: Nikki Mastando , Owner/Co-Publisher
Mike Mastando, President/Co-PublisherNaomiWeiss, Client/Co-Publisher
DIRECT MARKETING
12 A DIRECT CAMPAIGN, B-TO-B OR CONSUMERAward: Bronze ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Oyster PubTitle: Oyster Pub ApparelContributors: Benedict Advertising, Creative Department
13 B SPECIALTY ADVERTISINGAward: Bronze ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: SUBWAYTitle: SUBWAY/Guy Harvey CupContributors: Benedict Advertising, Creative Department
NEWSPAPER
31 C NEWSPAPER SELF-PROMOTION CAMPAIGNAward: Bronze ADDY® AwardEntrant: The Daytona Beach News-JournalAdvertiser: The Daytona Beach News-JournalTitle: We Have A Page For ThatContributors: Lori Kopp, Producer
Brad Gordner, Creative CoordinatorBen Dyon, PrincipalLinda Klayman, Desk-top Artist
INTERACTIVE MEDIA
Award: Bronze ADDY® AwardEntrant: Daytona Beach Area Convention &Visitors BureauAdvertiser: Daytona Beach Area Convention &Visitors BureauTitle: Festival Season 2.0 E-NewsletterContributors: Kay Galloway, Media & Design Consultant
Nick Conte, Director of InternetRyan Tuttle, Collinson Company
TELEVISION
47 A NATIONAL TV, CONSUMER PRODUCTSAward: Bronze ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Tony Chachere'sTitle: Tony Chachere's TV SpotContributors: Benedict Advertising, Creative Department
MIXED/MULTIPLE MEDIA
54 MIXED-MEDIA, NATIONAL CONSUMERAward: Bronze ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: SUBWAYTitle: SUBWAY/Guy Harvey PromotionContributors: Benedict Advertising, Creative Department
ADVERTISING INDUSTRY SELF-PROMOTION
69 G SELF-PROMOTION, INTERACTIVEAward: Bronze ADDY® AwardEntrant: Benedict AdvertisingAdvertiser: Benedict AdvertisingTitle: Benedict AdvertisingWeb SiteContributors: Benedict Advertising, Creative Department
BRONZE ADDY® AWARDS
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70 AD CLUB PROMOTIONAward: Bronze ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Daytona Beach Advertising FedeartionTitle: DBAF 50th Anniversary PosterContributors: Kay Galloway, President
Kirsten Peterson, Vice PresidentSean Godonis, Creative Director / Graphic Designer
ELEMENTS OF ADVERTISING
72 LOGOAward: Bronze ADDY® AwardEntrant: Red Arrows ConsultingAdvertiser: Smart Health XchangeTitle: Smart Health Xchange LogoContributors: Jan Edwards, Principal
Jan Edwards, Creative DirectorAhmed Zeeshan, Graphic Designer
Award: Bronze ADDY® AwardEntrant: Godonis Design Inc.Advertiser: i CommunicateTitle: i communicate logoContributors:
Award: Bronze ADDY® AwardEntrant: Godonis Design Inc.Advertiser: Brenden Borek Cancer FoundationTitle: Brenden Borek Surfing Event LogoContributors: Shannon Staimos, Marketing Director
Sean Godonis, Creative Director / Graphic Designer
74 B PHOTOGRAPHY, COLORAward: Bronze ADDY® AwardEntrant: Godonis Design Inc.Advertiser: UpchurchWatsonWhite & MaxTitle: UpchurchWatsonWhite & Max General Brand Awareness PortraitContributors: John J. Upchurch, Founding Father
Larry M.Watson, PartnerTerryWhite, PartnerRodney A. Max, PartnerMichael S. Orfinger, PartnerPatti Moten, Firm AdministratorZach Thomas, PhotographerSean Godonis, Creative Director / Graphic Designer
74 D PHOTOGRAPHY, CAMPAIGNAward: Bronze ADDY® AwardEntrant: Godonis Design Inc.Advertiser: UpchurchWatsonWhite & MaxTitle: UpchurchWatsonWhite & Max General Brand Awareness PhotographyContributors: John J. Upchurch, Founding Father
Larry M.Watson, PartnerTerryWhite, PartnerRodney A. Max, PartnerMichael S. Orfinger, PartnerPatti Moten, Firm AdministratorZach Thomas, PhotographerSean Godonis, Creative Director / Graphic Designer
0000925234
Good judgement goesa long way when placing
your next ad buy ...
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10A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report
S01 A PACKAGINGAward: Student Gold ADDY®Entrant: Christopher LadwigAdvertiser: the art institute of jacksonvilleTitle: Krystal Box Family Re-DesignContributors: Christopher Ladwig, Designer/Copywriter
S02 C POSTERAward: Student Gold ADDY® and Student BEST OF SHOWADDY®Entrant: Kerry O'ConnerAdvertiser: Flagler CollegeTitle: Type Factory Museum PosterContributors: Kerry O'Conner, Graphic Designer
S06 A SINGLE CONSUMER / TRADE MAGAZINEAward: Student Silver ADDY®Entrant: Christopher LadwigAdvertiser: the art institute of jacksonvilleTitle: CleanWell Magazine AdContributors: Christopher Ladwig, Designer/Copywriter
S08 A INTERACTIVE, WEBSITEAward: Student Gold ADDY®Entrant: Denise LiberiAdvertiser: Flagler CollegeTitle: Dakotah Furniture CompanyWebsiteContributors: Denise Liberi, Graphic/Web DesignerAward: Student Silver ADDY®Entrant: Kristen CorkAdvertiser: Flagler CollegeTitle: Robin Hood Toy EmporiumWebsiteContributors: Kristen Cork, Graphic/Web Designer
Award: Student Silver ADDY®Entrant: Eric MorrisonAdvertiser: Flagler CollegeTitle: Tattoos These DaysWebsiteContributors: Eric Morrison, Graphic/Web Designer
S08 B INTERACTIVE, CD / DVDAward: Student Gold ADDY®Entrant: Brandon SantiagoAdvertiser: Flagler CollegeTitle: Migrant FarmWorkers Interactive InfographicContributors: Brandon Santiago, Graphic/Web Designer
S13 A LOGOAward: Student Gold ADDY®Entrant: Christopher LadwigAdvertiser: the art institute of jacksonvilleTitle: Agave Tapas LogoContributors: Christopher Ladwig, Designer
S15 B DIGITALLY ENHANCED PHOTOGRAPHYAward: Student Gold ADDY®Entrant: Carin Nicole PerezAdvertiser: University of Central FloridaTitle: HeatContributors:
Award: Student Silver ADDY®Entrant: Carin Nicole PerezAdvertiser: University of Central FloridaTitle: Product - LipstickContributors:
STUDENT ADDY® CATEGORIES
SPECIAL THANK YOU TO THE SPONSORS WHO SUPPORTED OUR ADDY® EVENT
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0000926192
TargetedMedia,MeasurableResults.
Red Arrow Consulting386.527.2452www.redarrowconsulting.com
THE SILVERMEDAL AWARDThis yearDean O’Brien and Kay Gallowaywererecognized with the prestigious Silver Medalaward – AAF’s highest honor – recognizing individu-als who have made outstanding contributions to ad-vertising, furthered the industry's standards of cre-ative excellence, and been active in philanthropicand humanitarian projects.
1963 Houston Lawing
1964 Bill Seitz
1965 George Schmidt
1966 Bob Webber
1967 Floyd Kay
1968 Jim Bosand and Fred Steadman
1969 Sedgeley Thombury
1970 George Tracy
1971 Tom Staed
1977 Lee Marshall
1978 Jim Benedict
1979 Don Shepherd (posthumously)
1980 Bob Hughes
1981 Sanoma Robertson
1982 W. John Johns
1983 Mike Jiloty
1984 Greg Snelling
1985 Jim Shipley
1987 John E Evans
1988 Clark Winchester
1989 Tippen Davidson
1990 Sally Snelling
1991 Tony Welch
1992 Martha Vancamp
1993 Edee Dalke
1994 Jerry Doty
1995 Tom Lindley
1996 Alan Robertson
1997 Chris Scali
1998 Steve Wise
1999 Thom Giordano
2000 Joetta Raylots
2002 Sharon Damante
2003 Angela Cameron
2004 Pam Moss
2005 Vickie Foley
2006 Jan Edwards
2007 Sharon Mock
2008 Michael Benedict
2009 Nikki Linn
2010 Dean O'Brien and Kay Galloway
28,2011 March Report Business Volusia/Flagler the to supplement advertising Special
SILVER THE
THE PRESIDENTS’ AWARDDarin Duehl and Ira Heller were honored with the Presidents Award fortheir longtime commitment to the local chapter. The Presidents’ Award isgiven to members that have provided hours of dedicated service to theorganization but never held the position of President.
EMBARK AWARDCongratulations Alternate Image! The Embark Award is bestowed to anew member that has shown a marked increased involvement andcontribution to the advertising community and the AAF Daytona Beach.
STUDENT SCHOLARSHIP WINNERDuane Fernandez Sr., Photography Sophomore, Daytona State College
0000925300
398 S.Shell Road • DeBary, FL 32713Cell: 386-405-6794 • Phone: 386-668-1860
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12A March 28, 2011 Special advertising supplement to the Volusia/Flagler Business Report
Alternate Image132W International Speedway BlvdDaytona Beach FL 32114Morgan [email protected]
Artesian Pools
762 S. Nova RoadDaytona Beach FL 32114Jim [email protected]
Benedict Advertising
640 N. Peninsula DriveDaytona Beach FL 32118386-255-1222Michael Benedict (SILVER MEDALIST)[email protected] [email protected] [email protected] (SILVER MEDALIST)[email protected] [email protected]
Bright House Networks
125 Basin Street, Suite 203Daytona Beach FL 32114Ira [email protected]
Browning Communications
398 S. Shell Rd.DeBary, FL 32713386-668-1860Dean O’Brien (SILVER MEDALIST)[email protected] [email protected]
Bullseye Direct Marketing
PO Box 11259Daytona Beach FL 32120386-238-4001Kelley [email protected] [email protected]
Clear Channel Outdoor
2890 Harper RoadMelbourne FL 32904Lori [email protected]
Clear Channel Radio
2500 Maitland Center ParkwayMaitland FL 32751Joetta Raylots (SILVER MEDALIST)[email protected]
CSS Group
890 Orange Camp RoadDeLand, FL 32724John E. Evans (SILVER MEDALIST)[email protected]
Daytona Beach Area CVB
126 E Orange AvenueDaytona Beach FL 32114Phone: (386) 255-0415 or (800) 544-0415Lori Campbell [email protected] Boyd
[email protected] Galloway (SILVER MEDALIST)[email protected]
Daytona Beach Kennel Club and Poker Room
960 S.Williamson Blvd.Daytona Beach FL 32114Jim [email protected]
Daytona Pennysaver
454 S. Yonge StreetOrmond Beach FL 32174Toni [email protected]
Daytona State College
Marketing, Communications & Events1200W. Intl Speedway Blvd.Daytona Beach FL 32119Glyn [email protected]
Digital Press
1808 Concept CourtDaytona Beach FL 32114Ginny [email protected]
DME Studios
2441 Bellevue Ave.Daytona Beach, FL 32114Diane [email protected]
Don Bell Signs
365 Oak PlacePort Orange, FL 32127Starla Haney [email protected]
Elisa, Inc. & Coastal Maps Daytona
79Wiggins LaneOrmond Beach, FL 32174Sharon Damante (SILVER MEDALIST)[email protected]
Embry-Riddle Aeronautical University
600 S. Clyde Morris Blvd.Daytona Beach, FL 32114386-226-6000Bill [email protected] [email protected]
Flagler Parent/Volusia Parent
138 Palm Coast Pkwy NE, Ste. 256Palm Coast, FL 32137Charlene [email protected]
Florida Health Care Plans
1340 Ridgewood AveHolly Hill, FL 32117Shane Thomas(386) 481-5000 [email protected]
Florida’s Blood Centers
410 S. Nova Rd Suite 3Ormond Beach, FL 32174Michael [email protected]
George White Productions
P.O. Box 291003Port Orange, FL 32129-1003White, [email protected]
Godonis Design, Inc.
64 Dix AvenueOrmond Beach, FL 32174Sean [email protected]
Halifax Health
303 N. Clyde Morris Blvd.Daytona Beach, FL 32114386-947-4615Susie [email protected] [email protected] [email protected]
Hayworth Creative
700W. Granada Blvd., Ste. 100Ormond Beach, FL 32174Kevin [email protected]
iCommunicat3
1022 Stone Lake DriveOrmond Beach, FL 32174386-437-6110Alin [email protected]
In Any Event/The Foley Agency
140 S Atlantic Avenue, 5th FloorOrmond Beach, FL 32176Vicki L Foley (SILVER MEDALIST)[email protected]
Lamar Outdoor
475-L Fentress Blvd.Daytona Beach, FL 32114Michelle Dietze386-258-0206 [email protected]
M Flix
331 Riverside DriveOrmond Beach, FL 32176Mitch [email protected]
Markalyst
109 OceanWayPonce Inlet, FL 32127Steven [email protected]
Media Networks
50 Forest Eagle CourtDeBary, FL 32713Jean [email protected]
Museum of Arts & Sciences
352 S. Nova RdDaytona Beach, FL 32114386-255-0285 ext 320www.moas.org
New Smyrna Beach Area Visitors Bureau
2238 State Road 44New Smyrna Beach, FL 32168386-428-1600Deborah [email protected] [email protected]
Ocean Walk Shoppes
250 N. Atlantic Ave., #201Daytona Beach, FL 32118386-258-9544http://www.OceanWalkShoppes.com
Progressive Communications
1001 Sand Pond RoadLake Mary, FL 32746Jim [email protected]
School Partnerships, LLC
P.O. Box 731915Ormond Beach, FL 32173Nancy Holman(386) [email protected]
Security First Insurance Company
140 S. Atlantic Ave, Suite 200Ormond Beach, FL 32176Marissa [email protected]
Signs Now
1757 N Nova Road, Suite 112Holly Hill, FL 32117Tracy [email protected]
Speedway Custom Photo Lab
1808W Intl Speedway BlvdDaytona Beach, FL 32114Lou Fiore(386) [email protected]
Staed Hotels
2001 S Atlantic AveDaytona Bch Shores, FL 32118Janice Griffin(386) [email protected]
Thompson Pump
4620 City Center DrivePort Orange, FL 32129Kirsten Petersen [email protected]
Volusia County Fair & Expo Center
3150 E. NewYork AveDeLand, FL 32724Thom Giordano (SILVER MEDALIST)[email protected]
Waverly Media
3624 S. Atlantic AveDaytona Beach Shores, FL 32118386-322-3600Ramara [email protected] [email protected]
DAYTONA BEACH AD FED MEMBERS Silver Medal Recipients
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