2011 addy ad fed insert for vfbr

Download 2011 ADDY Ad Fed Insert for VFBR

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Special advertising supplement to the Volusia/Flagler Business Report

March 28,2011 1A

2A March 28, 20110000925312 PDFA

Special advertising supplement to the Volusia/Flagler Business Report

Having achieved the most success in a competition: Having achieved Godonis Design is the winningest agency in 2011. gency agency n

win ning est

Small Shop Big Talent Exceptional Results Talent ExceptionalWith over 75 years of combined experience, our passion for creating award winning work and our ability creating award to understand consumers has been the key to our clients success in advertising. We have the expertise clients ents We have to produce the necessary creative to change minds. Contact us today. necessary creative today. Well turn your advertising investments into big results. Well

Proudly supporting: suppo

Winner of 19 ADDYs, ADDYs, Judges Choice and Best of Show in 2011. w

Studio: 64 Dix Avenue Ormond Beach, FL 32174

Office: 386.677.9730 Email: sean@godonisd sean@godonisdesign.com www.godonisdesign.com www.godonisdesign.com

Special advertising supplement to the Volusia/Flagler Business Report

March 28,2011 3A

About the AAF Daytona BeachThe American Advertising Federation Daytona Beach is a trade organization founded in 1960 that includes a diverse membership of Volusia and Flagler business leaders, marketing and advertising professionals, educators and students. The AAFDaytona Beach strives to elevate the success of the advertising community through professional development, networking and educational opportunities through its series of exclusive events, speakers, socials, charitable functions and community service projects. Formerly the Daytona Beach Advertising Federation, the organization recently changed their name to reflect their affiliation with the national organization which includes a network of more than 200 ad clubs and 40,000 professionals. To find out how to get involved in the Daytona Beach advertising community, visit www.aafdaytonabeach.com

The ADDY Competition and AwardsThe ADDY competition is the nations largest advertising competition. It honors outstanding creative work produced by local companies, agencies, organizations and students, including print campaigns, radio spots, television commercials, web sites, photography and other marketing materials. Local winners proceed to the regional competition, with regional winners proceeding on to the national finals. The competition is open to members, non-members, professionals, and students. Gold, Silver, and Bronze ADDY Awards are awarded to entries based the impartial scoring of judges brought to our local area from different markets with diverse backgrounds. Each judge selects their favorite entry and that piece isawarded a Judges Choice award. Collectively, the judges decide on the best entry in each category and an overall Best of Show award. Each February, the AAF-Daytona Beach presents the ADDY Awards, a gala event announcing the ADDY competition winners. This ADDY gala also allows provides an excellent opportunity to recognize local leaders with special awards including the AAFs highest honor of Silver Medal, the Presidents award, and the Embark award. Additionally, up-and-coming students are recognized with scholarships.

Letter from the President

Kirsten Petersen Stroud

President - Kirsten Petersen Stroud Past-President - Kay Galloway President-elect - Sean Godonis VP ADDY - Ira Heller VP Membership - Ginny Kent Secretary - Darin Duehl Treasurer - Morgan Seedarnee

2010-2011 Executive Board

Alin Jacobs Christine Byelick Dean OBrien Kym Zurstadt Marissa Buckley Mike Mastando Tangela Boyd Thom Giordano

Committee Members

Our ADDY entrants trained all year for this competition the Super Bowl of ad competitions; the World Cup for creative design; the Championship Belt of photography. They brought their A game and created work that was a knockout! Congratulations to all our entrants. Cheers to you! Particularly appreciated this year, are our supporters. I know its difficult to decide where to lend support in these tough economic times. I thank each and every one of you for your support. I especially want to thank Sherry Knight aka Sherry the Button-Lady for her longtime commitment to Ad Fed. Her dedication to our entire community will be greatly missed. The Advertising Federation has always had the mission to advance the business of advertising. Our values have been to preserve, protect and promote this powerhouse industry to ensure its vibrancy. We aim to help you in order to help the greatest and most exciting business on earth - the business of advertising. At our monthly luncheons youll hear me allude to this at every closing. Ad Fed is here for you, because of you. What helps people, helps business. Kirsten Petersen Stroud Our mission also includes a desire to heighten the understanding of advertisings role in society, culture, and the economy. The lines between what is advertising and programming and content and news and promotion are all becoming blurred and debated daily. So in these times its ever more critical that we join and participate in that conversation. Its important that were a part of it and the Ad Fed is an invaluable resource to that end. Some could argue Advertising is the greatest art form of our century. I would agree. And in these pages youll see why Best regards

Dan Goldgeier, Copywriter, Partners + Napier, Atlanta, GA Jessi Miller, Chief Creative, Little Black Mask, Ocala, FL Laura Black, Creative Director, Black House Creative, Summerfield, NC

ADDY Judges

Kirsten Petersen Stroud, President American Advertising Federation Daytona Beach

Learn more at www.aafdaytonabeach.com or email info@aafdaytonabeach.com

4A March 28, 2011

Special advertising supplement to the Volusia/Flagler Business Report

GOLD ADDY AWARDSCOLLATERAL MATERIAL

08 E BOOK DESIGNAward: Entrant: Advertiser: Title: Contributors:

14 B OUTDOOR BOARDAward: Entrant: Advertiser: Title: Contributors: Gold ADDY Award and BEST OF SHOW - OUT OF HOME and JUDGE'S CHOICE Godonis Design Inc. Florida Hospital Memorial Medical Center FHMMC Bariatrics Billboard Campaign Danielle Zili, Marketing Director Lauren Dye, Marketing Coordinator Stephanie Meyers, Marketing Coordinator Shannon Finley, Marketing Coordinator Shawn Jackson, Marketing Assistant Sean Godonis, Creative Director / Graphic Designer

Gold ADDY Award Godonis Design Inc. Florida Hospital Memorial Medical Center Vision 2011 Booklet Danielle Zili, Marketing Director Lauren Dye, Marketing Coordinator Stephanie Meyers, Marketing Coordinator Shannon Finley, Marketing Coordinator Shawn Jackson, Marketing Assistant Sean Godonis, Creative Director / Graphic Designer

10 D SPECIAL EVENT CAMPAIGNAward: Entrant: Advertiser: Title: Contributors: Gold ADDY Award Benedict Advertising Thompson Pump Thompson Pump WEFTEC Trade Show Benedict Advertising, Creative Department

DIRECT MARKETINGAward: Entrant: Advertiser: Title: Contributors:

12 A DIRECT CAMPAIGN, B-TO-B OR CONSUMERGold ADDY Award Godonis Design Inc. Florida Hospital Memorial Medical Center FHMMC Bariatrics Campaign Danielle Zili, Marketing Director Lauren Dye, Marketing Coordinator Stephanie Meyers, Marketing Coordinator Shannon Finley, Marketing Coordinator Shawn Jackson, Marketing Assistant Sean Godonis, Creative Director / Graphic Designer

INTERACTIVE MEDIAAward: Entrant: Advertiser: Title: Contributors:

34 A WEBSITE, CONSUMER FLASH, PRODUCTSGold ADDY Award Benedict Advertising Zapp's Potato Chips Zapps Web Site Joey Ramos, Art Director Chris LeBlanc, Creative Director Bill Zachary, Web Design Bruce Kirkpatrick, Flash Programing Rich Tidwell, Video Production

14 B OUTDOOR BOARDAward: Entrant: Advertiser: Title: Contributors: Gold ADDY Award Godonis Design Inc. Florida Hospital Memorial Medical Center FHMMC Bariatrics Billboard Danielle Zili, Marketing Director Lauren Dye, Marketing Coordinator Stephanie Meyers, Marketing Coordinator Shannon Finley, Marketing Coordinator Shawn Jackson, Marketing Assistant Sean Godonis, Creative Director / Graphic Designer

OUT-OF-HOME

35 C WEBSITE, CONSUMER HTML, SERVICESAward: Entrant: Advertiser: Title: Contributors: Gold ADDY Award Benedict Advertising Clyde Butcher Clyde Butcher Web Site Benedict Advertising, Creative Department

INTERACTIVE MEDIAAward: Entrant: Advertiser: Title: Contributors:

36 B E-MAILS / E-CARDSGold ADDY Award Daytona Beach Area Convention & Visitors Bureau Daytona Beach Area Convention & Visitors Bureau Daytona Beach Area CVB Christmas Card Kay Galloway, Media & Design Consultant Janet Kersey, President & CEO

L e a r n m o r e a t w w w. a a f d ay t o n a b e a c h . co m o r e m a i l i n f o @ a a f d ay t o n a b e a c h . co m

Special advertising supplement to the Volusia/Flagler Business Report

March 28,2011 5AAward: Entrant: Advertiser: Title: Contributors: Gold ADDY Award DME Studios Berkshire Hathaway - RC Willey RCWilly 3D Carmen Treffiletti, Creative Director Ben Dyon, Producer David Desio, DP Matt Ollila, Web Designer Diane Sorenson, Producer

36 C MICRO OR MINI SITESAward: Entrant: Advertiser: Title: Contributors: Gold ADDY Award and BEST OF SHOW - ELECTRONIC and BEST OF SHOW ADDY DME Studios Xerox Corporate Swagger Carmen Treffiletti, Director Ben Dyon, Producer Matt Ollila, Web Designer Diane Sorenson, Producer

71 B SELF-PROMOTION, MIXED MEDIA CAMPAIGNAward: Entrant: Advertiser: Title: Contributors: Gold ADDY Award and JUDGE'S CHOICE Benedict Advertising Benedict Advertising Benedict Biker Bash 2010 Benedict Advertising, Creative Department

36 I INTERNET COMMERCIALSAward: Entrant: Advertiser: Ti