Download - 2. Mobile Mktg
MOBILE MARKETING
Match the following
900+ Million
200+ Million
117 Million
84 Million
60 Million
Users accessing Video Content on Mobile in India
Number of Smartphones in India
Number users accessing FB on Mobile
Number of Mobile Subscribers in India
Number of Mobile Internet Users in India
India is 2nd largest mobile market after China
Mobile Growth is far outpacing Desktop
Android dominates the OS space globally
POE Framework for Mobile Advertising
POE Framework - Paid
Paid Media - Summary
Screenshots of Mobile Ads
Mobile Rich Media
Handset Approx Handset Screen Size (px W x H) Example Handsets Ad Unit Ad Size
(pixels)
X-Large 320 x 320 Palm Treo 700P, Nokia E70 X-Large 300 x 50
Large 240 x 320Samsung MM-A900, LG VX-8500 Chocolate, Sony Ericsson W910i
Large 216 x 36
Medium 176 x 208Motorola RAZR, LG VX-8000, Motorola ROKR E1
Medium 168 x 28
Small 128 x 160 Motorola V195 Small 120 x 20
Source: Mobile Marketing Association
Native Ads
Video Ads
Ad Options Available: The video ads run seamlessly with the content and deliver a parallel experience to TV. • Pre-roll• Mid-roll• Post-roll
Specifications:• Generally Non-Clickable • Non – skippable• Max Duration – 30 seconds• Recommended Dur – 20 secs
How Much is Too Much
5 Lacs?
50 Lacs?
5 Crores?
Thank You