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Inormation on the Group 2010.
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We invented the car and the truck. And we are
passionate about their uture.
As the pioneers o automotive manuacture, we consider it
both an incentive and an obligation to continue our tradition
o groundbreaking technologies and high-quality products.
This is on the one hand the objective o our broad-based strategy
or sustainable mobility. Our aim is to markedly reduce the uel
consumption and emissions o our vehicles already today and to
eliminate them altogether in the long term. A urther key concern
is saety in road trac. We have invariably been ahead o our time
in developing new technologies and enhancing active and passive
saety. Daimler will continue to make the mobility o the uture
increasingly saer with tr endsetting innovations.
Our philosophy is clear: We give our best or our customers, who
expect the best, and we live out a culture o excellence based on
shared values. The history o our company is marked by innova-
tions: These are the basis and stimulus or our claim to leadership
in automotive production.
It is our goal to successully meet the challenges o uture
mobility. We intend to thereby create lasting value or our
shareholders, customers, and employees, as well as or society as
a whole.
A pioneering spirit and power o innovation
or sustainable mobility. For almost 125 years
we have been developing answers to the
automotive challenges o the respective eras.
As the inventors o the automobile, we are
equally committed to protection o the climateand the environment and to the saety o
our vehicles and accident prevention. Our
customers and all other road users
hroughout the world can put their trust in
his commitment.
Power o Innovation & Outlook
04 Pioneers o Sustainable
Mobility
08 The Road to Emission-ree
Mobility
16 The Vision o Accident-ree
Driving
Facts & Figures
38 The Business Units
An Overview
40 Daimler AG
42 Mercedes-Benz Cars
46 Daimler Trucks
24 Diversity is our
Competitive Advantage
32 Pioneering Achievements
50 Mercedes-Benz Vans
54 Daimler Buses
58 Daimler Financial Services
62 Overview o the Group
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05Power o Innovation & Outlook Pioneers o Sustainable Mobility
Dieter Zetsche: Think green act innovatively
drive saely.
Dr. Dieter Zetsche, Chairman o the Board o Management o Daimler AG and Head o Mercedes-Benz Cars.
Almost 125 years ater the invention o the automobile by Gottlieb Daimler and Carl Benz, we are setting out to reinvent it.
We are opening up new opportunities or growth or example with the marketing o batteries to third parties. And we are
creating new alliances or instance with electricity providers to secure an alternative inrastructure or the alternative
drive systems. An interview with Dr. Dieter Zetsche.
Lets look ew years ahead. What will the car o the uture be like? The automobile is on the threshold o a new era. Oil reserves
are limited and their use is contributing to climate change. At the same time, however, the demand or mobility is growing worldwide.
This is why we are working intensively toward making our vehicles increasingly clean. In the long term, hydrogen and electricity will
replace diesel and gasoline as the key currencies o mobility. This is one o our prime objectives: Last November, or example, we
commenced small-series production o vehicles powered by the battery and the uel cell; large-scale practical operation will ollow in
several German and European cities later this year.
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07
In technological terms, we have long since been on the move into
the post-oil age. We are prepared or the uture. We will ultimately be
driving emission-ree vehicles.
o will we all soon be driving electric cars? Unortunately,
e widespread shit to electric vehicles will not come about quite
quickly. The technology is still very expensive. Furthermore,
mobility requires a whole new inrastructure o charging points
d hydrogen lling stations this still remains to be established.
t were on the right track: In both o these areas, joint projects
ve been initiated involving automotive manuacturers, energy
ppliers, hydrogen producers, and the public sector.
ow much potential does the internal combustion engine still
ve? Quite a lot. In the medium term, ecient diesel and gasoline
gines will remain the most signicant parameter in reducing
missions. But we will be combining them with electrical components
an increasing number o vehicles. Daimler has adopted a three-
ack approach to cutting emissions and ultimately making the
mission-ree vehicle reality. Track one: the highly ecient internal
mbustion engine. Track two: hybrid drive. And track three: the
ectric car powered by the battery or the uel cell.
reen cars seem more like rational cars that dont have
uch to do with driving pleasure. Are we now bidding arewell
the premium car? Just the opposite: It is no coincidence that
e rst hybrid rom a European manuacturer is a Mercedes-Benz
Class. We even designed our new super sportscar the SLS
MG right rom the outset with the option o purely electric drive.
o automobile oers greater driving pleasure than the SLS. In
ct, you could say that we are making ascinating cars greener,
t are also making green cars more ascinating. So in uture, the
mall and medium segments will also have more premium to
er. And Mercedes-Benz customers, at least, will not have to
oose between green and emotional: We oer them both.
nd how well is Daimler prepared or the shit in demand in
untries such as China, India, and Russia in comparison with
s competitors? We are well prepared or this transition. With an
crease o 65 percent in 2009, Mercedes-Benz was the astest-
owing premium brand in China or the third time in succession.
e are thereore boosting our production capacity and extending
r distribution network in that country. Together with BYD, one
the leading developers o automotive lithium-ion technology,
e intend to develop an electric vehicle specically tailored to
hinese requirements. We want to create a new brand to launch
is innovative electric city car on the market. In the truck sector,
we have intensied our cooperation with the Russian manuacturer
Kamaz and increased our holding, thereby acilitating our access
to the largest European market or heavy-duty trucks. So we are in
a very good position not only in uture technologies, but also in the
uture markets.
Does this mean you are moving ahead with condence? Yes,
because all the acts speak in our avor: During the crisis, Daimler
set the course or uture success strategically, technologically,
and o course in terms o our products. The new E -Class amily, or
instance, has been available in all our model variants since early
2010; this gives us an edge over our competitors. In the course o
this year we will be coming up with even more innovations such
as the new CLS. Th e most economical and environment-riendly
S-Class to date will likewise be launched on the market. New and
attractive products will also be seen in the truck, van, and bus
segments. And were leading the way in electrical mobility.
The Mercedes-Benz F 800 Style (at right) shows that green technology
can go hand in hand with ascinating premium vehicles.
Power o Innovation & Outlook Pioneers o Sustainable Mobility
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The Road to Emission-
ree Mobility.
Emission-ree, quiet, sae, and comortable the
uel cell systems rom Daimler. Electric vehicles
with uel cells generate their power directly on board;
with their large operating range and short r eueling
times, they are ideally suited or long-distance tr avel.
They run on hydrogen, which is used to generate
electricity within the uel cell or the electric motor.
This technology has proved highly eective, since the
uel cells eciency actor is around twice that o the
modern combustion engine. Another advantage is that
it gives rise to no local emissions: The only exhaust
component is water. And i the hydrogen is derived
rom renewable energy sources, the overall environ-
mental balance is positive.
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11
Daimlers commitment: Our road to the age o
emission-ree mobility.
e are shaping the uture. Mobility is the engine o growth
nd prosperity or every modern society. Whether it be cars,
uses, vans, or heavy-duty trucks: Daimler oers premium
olutions or every mobility requirement.
the inventor o the automobile, Daimler assumes responsibility
r its uture. Daimlers Road to Emission-ree Mobility initiative
ands or our commitment. Our goal is to greatly reduce the uel
nsumption and emissions o our vehicles already today and
eliminate them altogether in the long term. To this end, we are
veloping a broad spectrum o state-o-the-art drive technologies
at meet the specic requirements placed on the mobility o today
d tomorrow in all sectors o road transport.
e are pursuing a consistent course: All relevant technologies
om the CDI and BlueTec diesels, through uel injection (CGI)
d hybridization, up to electric drive with the battery and the uel
ll have undergone urther development, and in some cases
tered series production several years ago. Already today, we oer
ghly eective technologies or even greater eciency, environ-
ental compatibility, and saety. And on the basis o specic
research ndings and experience gained in the course o successul
large-scale projects, we have set the course or locally emission-
ree driving.
Our solution is an intelligent blend o drive concepts. No
other premium automotive manuacturer is in such a
avorable overall position as we are to oer comprehensive
sustainable mobility.
For a mobile uture: Daimler initiates inrastructure and
mobility initiatives. The testing o alternative uels and develop-
ment o an appropriate inrastructure are likewise gaining
signicance. Whether it be electrical charging points or hydrogen
lling stations, intelligent trac management or telematics
Daimler actively initiates and accompanies model trials and pilot
projects or a mobile sustainable uture. One example o this is
the e-mobility Berlin project, which is laying the oundation
or emission-ree driving with battery-electric drive systems.
Daimler will be carrying out similar e -mobility projects in 2010
in Rome, Milan, and Pisa. With car2go, we also launched an
innovative mobility concept in 2008 that makes or a new, versatile,
environmentally compatible mode o city driving: Participants can
simply get in and drive o anywhere, at any time. A feet o
vehicles is available to users in Ulm every day, around the clock,
with billing on a minute-by-minute basis; reueling, parking, and
cleaning are included in this oer. The innovative car2go mobility
concept was also launched on an international basis in late 2009
in Austin, Texas.
Toward a hydrogen inrastructure with the H2-Mobility
initiative. In September 2009, leading industrial enterprises
reached an agreement or the establishment o a close-knit
hydrogen supply inrastructure in Germany. The joint objective
o Daimler, EnBW, Linde, OMV, Shell, Total, Vattenall, and the
National Organization or Hydrogen and Fuel Cell Technology
(NOW) is to press ahead with large-scale production o uel cell
electric vehicles. This memorandum is based on an initiative
by Daimler and Linde or the est ablishment o a comprehensive
hydrogen reueling network.
Daimlers mobility initiatives go hand in hand with the development o an appropriate inrastructure. With the H2-Mobility initiative, Daimler is pressing
ahead with the establishment o a comprehensive hydrogen illing station network.
Daimler is the worlds irst automotive manuacturer to develop and, as
o 2012, to produce and market its own batteries or automotive application.
In long-distance transport, gasoline and diesel engines will constitute the mainstay o mobility or some time to come. The irst element
o our sustainable mobility initiative comprises optimized, highly energy-eicient vehicles with internal combustion engines or
greatly reduced uel consumption and emission levels. We are also committed to the development o clean and alternative uels.
Additional potential is created by the electriication o the automobile. In the second element o our drive strategy, we are thereore
working towards hybridization o the drivetrain in accordance with individual requirements. To this end, we have developed a modular
hybrid system that oers various possibilities or extension in terms o perormance and range o vehicle applications and thus sets
new technological and economic standards.
Emission-ree driving with battery and uel cell vehicles is the third element o our drive strategy. We have been paving the way or these
developments with our pioneering activities above all in the ield o uel cell technology. A prerequisite or widespread electriication
o the drivetrain is powerul, sae, and aordable battery technology. We will thereore be the irst automotive manuacturer to develop,
produce, and market its own state-o-the-art lithium-ion batteries.
cient vehicles with
timized internal
mbustion engines.
osting eciency
en urther with
bridization.
cally emission-ree
ving with electric
hicles powered by
e battery and the
el cell.
e Road to Emission-ree Mobility
Daimler is oriented toward highly diverse requirements or mobility. Our solution is an unprecedented variety o products, with
which we are traveling along several tracks into the uture.
Power o Innovation & Outlook The Road to Emission-ree Mobility
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13
nergy-ecient internal combustion engines. A hundred
odern cars produce on average less emissions than one single
tomobile rom the 1970s. Since that time, the diesel consump-
on o heavy-duty vehicles has also been reduced by more than
e-third. These are just two examples that show how successul
ciency measures can be in the classic drive segment. But
ats not all. The key to greater eciency and environmental
mpatibility lies in electrication o the drivetrain. This oers
mense scope or improvement, which is being realized or example
auxiliary units, the automatic start/stop system, and hybridization.
this end, Daimler has developed a modular hybrid system
itable or all hybrid drive variants: rom the automatic start-stop
nction, through recuperation and booster unctions, up to purely
ectric driving. A urther option is the plug-in hybrid, in which the
ttery can be recharged at a conventional domestic power
cket to increase the vehicles electric range. The Mercedes-Benz
400 HYBRID, or example, is the rst European luxury-class
brid model with lithium-ion battery. With the combination o
an advanced V6 engine and a compact hybrid module it has
the lowest CO2
emissions o just 186 grams per kilometer among
gasoline-powered cars in its category.
The BlueEFFICIENCY package or all passenger car model
series. Daimler has grouped together all measures or uel economy
in gasoline and diesel passenger cars in the BlueEFFICIENCY
packages, which will be available in 85 Mercedes-Benz vehicle
models by the end o 2010.
The Daimler Trucks initiative Shaping Future Transportation.
With its Clean Drive Technologies, Daimlers commercial vehicle
sector is shaping the uture o mobility. Whether it be exhaust gas
atertreatment with BlueTec and SCR catalyst, driving with natural
gas, or feet tests with hybrid buses and trucks Daimler is at the
oreront o developments toward emission-ree driving in goods
and passenger transportation.
The internal combustion engine will remain the mainstay o mobility
or some time to come. Its eciency is crucial to hybridization made
to measure.
Hybridization made to measure. With the Mercedes-Benz S 400
HYBRID, we are the rst European manuacturer to oer a luxury-
class hybrid passenger car rom large-scale production. The
technology-bearer Mercedes-Benz S 500 Vision Plug-in HYBRID is
showing the way into the uture: With a certied uel consumption
o only 3.2 liters o gasoline per 100 kilometers and a purely
electric operating range o 30 kilometers, it oers green technology
in a ascinating vehicle.
The modular hybrid system also opens up numerous possibilities
or use in commercial vehicles. No other manuacturer oers
more vehicles with hybrid drive. With around 2,700 Orion hybrid
buses on the roads o Nor th America, more than 550 Freightliner
vehicles, and some 800 light-duty tru cks and buses rom Fuso,
Daimler is the world market leader in this eld. Approximately 30
Mercedes-Benz diesel hybrid buses will enter regular service in
Europe in the course o 2010.
Trendsetting: The technology-bearer Mercedes-Benz S 500 Vision Plug-in
HYBRID, which is ushering in the uture o the plug-in modular hybrid
system, is the irst luxury-class model in the three-liter car category.
Along the road to emission-ree driving, Daimler is also leading the way in the commercial vehicle sector with its Shaping Future Transportation initiative.e Mercedes-Benz BlueEFFICIENCY leet will have grown to 85 models by the end o 2010.
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ree electric vehicles with battery or uel cell lead the way to the uture: the smart ortwo electric drive, the Mercedes-Benz A-Class E-CELL and the
ercedes-Benz B-Class F-CELL.
In the commercial vehicle sector, the zero-emission Citaro FuelCELL Hybrid city bus and the battery-powered Mercedes-Benz E-Vito are commencing
trial operation with customers in 2010.
ocally emission-ree driving. The uture has begun: Numerous
ectric and uel cell test vehicles have already proved their worth
eld trials. Their technical easibility has been demonstrated
r example with 100 electric smarts in London. This concept is
ow ready or series production. We are the rst automotive
anuacturer to drive into the zero- emission era, already in 2010
three production-ready models. The Mercedes-Benz A-Class
CELL is an entirely new vehicle. As o October 2010, It will extend
ercedes-Benz Cars range o purely electrically powered auto-
obiles, which already includes the smart ortwo electric drive the
oneer o battery-powered vehicles that already started to leave
e production line in November 2009. Series production o the
ercedes-Benz B-Class F-CELL has also already begun.
Under the banner o electric mobility. Like the smart electric drive
and the Mercedes-Benz B-Class F-CELL, the new Mercedes-Benz
A-Class E-CELL is also powered by a highly ecient lithium-ion
battery. While the smart attains a convincing operating range o
135 kilometers, the Mercedes-Benz A-Class represents the bench-
mark in its segment with 200 kilometers. The Mercedes-Benz
B-Class F-CELL, which carries its uel on board, can cover 400
kilometers on one lling, either in emission-ree city driving or in
long-distance overland travel. Its tanks can be completely relled
with gaseous hydrogen in only about three minutes via a lling
nozzle that has now been standardized throughout the world.
In the commercial vehicle sector, customer trials o the zero-
emission Citaro FuelCELL Hybrid city bus will commence in 2010.
Likewise in 2010, the battery-powered Mercedes-Benz E-Vito will
also be produced in an initial small series. Nevertheless, there are
still are a number o challenges remaining to be met beore electric
vehicles can become part o our everyday lives: or example a
greater operating range and higher perormance, along with the
matters o system costs and the inrastructure.
The battery is the key to uture systematic electrication o
the drivetrain. To this end, Daimler is developing state-o-the-art
lithium-ion batteries, and as o 2012 will thus be the worlds rst
carmaker to develop, manuacture, and distribute its own batteries
or automotive use. The Group has already led more than 600
patents relating to battery-powered vehicles over the past 30 years
including more than 230 in the eld o lithium-ion technology.
This battery technology is also used in uel cell vehicles. Daimler
has been carrying out research in this eld since 1994, during
which time it has impressively demonstrated its pioneering role
with 180 patents.
15
Fleet trials are showing the way: Ten Fuso Canter Eco Hybrid trucks are
undergoing a three-year period o trial operation in London.
Our goal is to greatly reduce the uel consumption and emissions o our vehicles already today and to eliminate them
altogether in the long term in both private and public road transportation, through state-o-the-art drive technology.
lectric vehicles with battery and uel cell drive are making an important
ontribution to sustainable mobility. In the urban environment, they
re already reality in small series.
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The Vision o
Accident-ree Driving.
Daimler has already been working toward optimizing
automotive saety or many decades. To date, we
have introduced numerous technologies and systems
on the market that have been shown to enhance the
saety o all vehicles rom Daimler, whether passenger
cars or commercial vehicles. Many o these systems
have gradually been adopted by other manuacturers.
Countless accidents have thus been able to be prevented,
or their consequences mitigated.
Daimlers saety systems are thus o benet to all road
users. But our endeavors do not stop there: Despite all
our success in the past, we are continuing our research
in order to come increasingly closer to realizing the
Vision o Accident-ree Driving.
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19
From the irst crumple zone to the vehicle as a
hinking partner. Daimler has invariably been the
pioneer o developments in vehicle saety.
Passive saety or vehicle occupants and other road users.
The ongoing development o the crumple zone continues to ensure
saety in the vehicle interior; occupant protection is enhanced
even urther with adaptive airbags, seat belt tensioners, belt orce
limiters, and the sensor-controlled crash-active NECK-PRO head
restraints.
The PRE-SAFE preventive occupant protection system, which
provides a unique synergy o active and passive saety, is now
standard equipment in all Mercedes-Benz passenger cars. I the
system registers a hazardous situation on the basis o sensor
inormation, it triggers protective measures in a refex action. The
seat belts and airbags can thus deploy their ull protective eect on
impact. Unparallelled saety or bus drivers and ront passengers in
a head-on collision is ensured by Front Collision Guard (FCG),
a standard eature in the Mercedes-Benz and Setra TopClass
Travego 400 touring coaches.
Active saety that supports the driver in all situations. The
interaction o state-o-the-art radar and braking technology
prevents about 36 percent o all rear-end collisions on express-
ways. Daimler is setting store by radar to register a vehicles
5 billion people throughout the world participate in trac
n a daily basis. We intend to make the uture o mobility as
e as possible or these people. As the pioneers o saety,
e are pursuing our Vision o Accident-ree Driving.
la Barnyi, the ather o passive saety, initiated the Vision
Accident-ree Driving at Daimler in the 1950s. One product
this activity was the rigid occupant cell with crumple zones,
st introduced in 1959 in the S-Class. Fur ther groundbreaking
hievements were the anti-lock braking system r om 1978, the
rbag in 1981, and the rst electronic stability control (ESP)
stem, which has been included in all Mercedes-Benz passenger
rs as standard since 1999. The impressive result o these saety
novations: Accident statistics or 2008 registered only one-third
the number o atalities or 1953 even though there are now
ree times the number o vehicles on German roads.
oad saety is a holistic task. The objective o Daimlers
tegrated saety philosophy is to protect and support all road
ers in every situation. In the development o active saety
stems or risk prevention and o accident mitigation systems,
we adopt a real-lie saety approach based on accidents actually
occurring. We have been investigating accidents on German roads
since 1969. These ndings provide important impetus or the
development o new saety technologies. Thanks to their use, the
incidence o the most requent types o accidents in Germany
collisions at intersections, rear-end accidents, and veering o the
road has allen signicantly. And i an accident should neverthe-
less occur, warning and saety systems help prevent ollow-up
accidents. Specially developed rescue guidelines support re
brigades and emergency services in the rapid salvaging o vehicle
occupants.
Partner protection is another important component o our
saety philosophy. For many years, the Daimler engineers
have been developing technologies that provide additional
protection or pedestrians and cyclists in an accident. Vehicle
bodies without protrusions, energy-absorbing bumpers, and
underride protection or trucks are just a ew examples.
surroundings, or instance because it remains reliable under
practically all weather conditions and is not highly susceptible
to intererence. Examples o radar-based saety systems are
DISTRONIC PLUS cruise control, Brake Assist PLUS, and the
PRE-SAFE brake in passenger cars, along with Blind Spot Assist,
Active Brake Assist, and adaptive cruise control or tr ucks and
buses.
Around one in six accidents in Germany are the result o a vehicle
veering o the road. Help is at hand here in the orm o Lane
Keeping Assist in passenger cars, Lane Departur e Warning or
trucks, and the Lane Assistant (SPA) in buses. Highbeam Assist
in cars makes or improved vision: A camera registers the trac
situation and by means o an intelligent image processing
algorithm not only recognizes other illuminated vehicles, but also
calculates their distance. Night View Assist PLUS is a urther
saety innovation or cars: Two separate headlamps illuminate the
road with an invisible, non-dazzling inrared light. A camera
transmits the scenario in ront o the vehicle to an onboard display.
Cyclists and obstacles are shown as grayscale images, and
pedestrians are additionally highlighted by means o a specially
developed recognition eature.
With the Vision o Accident-ree Driving, Daimler has been analyzing real accidents or over 40 years. These indings provide impetus or the
development o new saety technologies that are o beneit to all Daimlers brands.
ae driving:
voiding danger, issuing timely
arnings, providing assistance
In case o danger:
Preventive action with PRE-SAFE
During an accident:
Giving protection as required
Ater an accident:
Preventing ollow-up accidents,
providing rapid assistance
Passive saetyctive saety
he Vision o Accident-ree Driving real-lie saety
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21
The vehicle as an intelligent partner. With PRE-SAFE and
ATTENTION ASSIST, Daimler is the worlds only automotive producer
to oer assistance systems that execute refex, intelligent
actions. These two systems are networked with other onboard
systems, with which they exchange data. On the basis o the
sensor inormation rom Brake Assist, the Electronic Stability
Program (ESP) and DISTRONIC PLUS, or example, PRE-SAFE
and ATTENTION ASSIST recognize the danger o an accident at an
early stage and immediately trigger measures or occupant
protection. A urther innovation also to be ound in the new
Mercedes-Benz F 800 research vehicle is the trac jam assistant,
an upgraded version o DISTRONIC PLUS distance and speed control.
The responsibility remains with the driver.Already 15 years
ago, Daimler coined the concept o driver-tness saety as part
o the Groups all-round saety philosophy. Driver-tness saety
begins with the dimensional design o the vehicle interior, includes
all aspects o comort relating to suspension, air conditioning,
seats, and noise, and extends to the development o intelligent
assistance systems that can assume specic tasks in the moving
vehicle. Physiological measurements o typical stress indicators
and psychologically based driver interviews are also carried out
both beore and ater test drives. In addition, on board a mobile
research laboratory the so-called Mind-Lab measurements
based on neurophysiological methods provide insights into
cognitive, subconscious behavior; these ndings cannot be
infuenced by the driver. Evaluation o all these measurements
helps to constantly improve assistance systems. Despite all
technological advances in accident prevention, however, it is
ultimately the human driver who sits at the helm. Proessional
training courses or car and commercial vehicle drivers are
thereore a urther important element o accident prevention.
With radar- and camera-based assistance systems, Daimler is providing the car with senses. These systems react in a
networked manner and actively exchange data. The intelligent vehicles become thinking partners that can see, eel,
and carry out independent actions.
signiicant aspect o the Vision o Accident-ree Driving is maintaining driver itness. In the Mind-Lab mobile research laboratory, scientists at
imler are investigating cognitive subconscious driver behavior on the basis o neurophysiological measurements, in order to urther improve
sistance systems.
Our objective: Keeping the driver it, relieving the
burden, and providing all-round support.
The most requent types o accident* in Germany at a glance
*Accidents with personal injury according to 2007 German accident statistics, Source: Federal Statistical Oce
Other types o accident 11.8 %
Collision with an obstacle 0.7 %
Veering o the road 14.8 %
Changing lanes 4.4 %
Intersections 28.6 %
Pedestrians 9.4 %
Rear-end collisions 22.3 %
Head-on collisions 8.0 %
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hinking and acting holistically. Protecting and supporting road users in
ll situations is the objective o Daimlers integrated saety philosophy.
23
Three trucks o the Mercedes-Benz brand are demonstrating the latest developments in saety technology:
The Saety Truck, a Mercedes-Benz Actros, is i tted with the Active Brake Assist e mergency braking system. When required, it autonomously initi ates ull braking.
It also includes a stability control system or truck-trailer combinations and a reversing aid or maneuvering with a trailer.
In 2006, the premium touring coach Mercedes-Benz Travego was voted the worlds saest touring coach by a panel o experts. This was also the result o innovative
technologies such as the unique Front Collision Guard (FCG), a standard eature that protects the driver and co -driver in the event o a rontal impact.
The Adaptive ESP electronic stability program installed in the Mercedes-Benz Sprinter Saety Van makes the transport o goods and people even saer. The system
not only improves cornering ability, but al so helps prevent body roll and overturning.
rtner protection is at the oreront o Daimlers saety philosophy. Camera-based assistance systems, along with extensive measures in the ield o
ssive saety, aord protection or the most vulnerable road users.
e perect interplay o driver-tness saety, operational
ety, assistance systems, and driver training ser ves a
pecic aim: keeping the driver t and alert, relieving the
urden, and providing all-round support.
oking to the uture. Focused, timely, comprehensive inormation
r all road users on trac fow and hazardous situations is crucial
road saety and mobility o the uture. This can be only achieved
th a holistic approach. The challenge at hand or Daimler is
ereore to link inormation rom the vehicles surroundings within
intelligent trac inrastructure by means o innovative driver
assistance unctions using modern communication systems. This
will require intensive cooperation with other automotive manuac-
turers and with exper ts rom the elds o telecommunications and
trac management.
Experimenting or greater saety. The Experimental Saety
Vehicle (ESF) program dates back to the early 1970s. It was in
these vehicles that Daimler developed almost all major active and
passive saety systems. The current ESF 2009 likewise shows
new, unconventional approaches to enhancing vehicle saety and
provides detailed insights into current development projects.
Power o Innovation & Outlook The Vision o Accident-ree Driving
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Diversity is our
competitive
advantage.
Securing the uture, health protection, and work-
place saety are highly important to us at Daimler.
At the same time, we promote diversity among our
employees in a sustainable manner; it is only through
active exchange and avorable cooperation that new
ideas and innovative products arise which ully refect
the breadth and scope o our company.
As an active part o society, we also have a sense o
responsibility toward many urther stakeholders.
With ull commitment, we intend to continue providing
assistance and support throughout the world.
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27
We provide mobility or people all over the world.
Not only with our innovative products, but also as
an attractive employer.
production, as in every other sector, our employees are characterized by proessional qualiication, entrepreneurial actions, communication skills,
d team spirit.
constant fow o new ideas and visions has made Daimler
G what it is today: a world-leading manuacturer o premium
assenger cars and the largest producer o commercial
ehicles. These ideas or uture-proo products and intelligent
olutions, which arise in the minds o our employees, are
ur compass or the best route to the uture o the automobile.
raduates and young proessionals: First steps on the career
dder. The ideal start to a long-term career at Daimler is the
oup-wide CAReer graduate training program. Graduates rom
chnical or business courses o study and candidates with up
three years proessional experience are equally welcome. This
- to 15-month program oers ideal preparation, in various
nctional areas and at locations in Germany and abroad, or
ositions o responsibility within the company. In addition to the
actical part o the program, participants intensiy their expertise
supplementary seminars and workshops. They are accompanied
an experienced Daimler executive, who supports them as a
oessional and personal mentor throughout their period o training.
Candidates with working experience: A career boost at Daimler.
Whoever has the ambition to reinvent the automobile over and over
again, together with more than 250,000 colleagues worldwide, is in
the best o hands at Daimler whether as a business economist,
controller, in the production sector, or in any other department.
In addition to proessional qualications, urther important assets
required o uture Daimler employees are entrepreneurial actions,
communication skills, and team spirit. The individually tailored
Learning on the Job orientation program gives candidates an
uncomplicated introduction to their workplace and enables
them to rapidly incorporate and deepen their own knowledge.
Doctoral candidates: Research as the engine o progress.
Those wishing to combine their academic activities with practical
work have in Daimler a partner that opens up many opportunities.
We invest several billion euros annually in research and give doctoral
candidates the opportunity to extend their know-how by means o
inormation and contacts, insights into our work, research materials,
and personal mentors. The requirements are an academic
degree with an excellent grade, a thesis supervisor who supports the
candidates academic work and last but not least great commit-
ment and passion or a eld that represents a urther important
step toward sustainable mobility.
School and university students: From theory to practice.
Interns, too, are in the midst o the action at Daimler right rom
the start. Whether in development, purchasing, or inormation
technology with an internship they experience the workings o a
global enterprise at close quarters. In a school student internship
or in initial practical experience during a cour se o study, interns
are involved in important processes and assume responsible
tasks. They can contribute their theoretical knowledge, while at
the same time broadening their scope o practical experience
as student trainees or in holiday employment. As the very rst
pioneer o the automobile, Daimler also gives ample opportunity
or modern-day pioneers to develop: Term papers and diploma,
bachelors, or masters theses provide maniold benets or both
sides, not only in research and development.
For outstanding students undergoing technical and commercial
courses, we also oer the Daimler Student Partnership, a multi-
location promotion program. Personal care, individual support,
and practical assignments in the students home countries and
abroad provide the ideal setting or a successul s tart to a career.
Daimler is an employer with a great deal to oer: In addition to
vocational programs and opportunities or development, this also
extends to programs or combining elements o proessional and
private lie.
Daimler an employer with a great deal to oer. Our employees are the oundation o our success.
Playing a role in shaping ones own development
Challenging tasks, diverse opportunities or development
Individual talent management
International teams
All-round training and qualication oers
Integrating proessional and private lie
Versatility and individualized working hours
Sport, recreation, health, and pension oers
Corporate child care
Vehicles on special terms
A competitive payment system
Power o Innovation & Outlook Diversity is Our Competitive Advantage
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29
b or amily? This question need not be asked at Daimler. Flexible working arrangements and daycare centers make or a perect combination o
reer and amily lie.
pportunities or development: Promotion and training
ade to measure. Preparedness to undergo lielong learning
indispensable in our rapidly changing world. This includes
peatedly putting ones own perormance to the test and
bjecting onesel to constant development; and this is the idea
hind LEAD (Leadership Evaluation And Development), Daimlers
dividualized employee promotion program. Target agreements
d tailored development schemes support employees through-
t the world in their urther development. We also oer many
pportunities or specialist and personal proessionalization,
g. language and IT courses, training courses or moderation skills
work techniques, and intercultural programs.
ork-lie balance: Work and leisure in harmony. With fexible
bs and our sternchen daycare centers or children up to three
ars o age, which we are constantly expanding, we are ostering
lance between working and amily lie. Numerous tness and
sure-time activities underscore our claim to oer our employees
e best work-lie balance, along with our social benets. Daimler
sumes a leading position in this eld, or example with the
Daimler Vorsorge Kapital company pension scheme. Th e package
o services also includes a lucrative idea management program, in
addition to special rates and attractive nancing schemes or all
our passenger car models.
Diversity: Our strength lies in variety.To remain in a position to
provide top perormance or sustainable mobility, we at Daimler
set store by the diversit y o our workorce. We benet rom a wide
variety o experience, perspectives, and expertise throughout the
world and in an entrepreneurial context. These assets refect the
diverse nature o our customers, suppliers, investors, and the
environment. Each and every individual contributes toward
creating a respectul and appreciative working environment: We
are joining orces to shape the uture o Daimler. We intend to
expand this culture o diversity and to learn rom others. For this
reason, the Global Diversity Oce conducted an external
best-practice sharing program in the rst hal o 2009 together
with other companies, in order to compare diversity management
activities and to constantly optimize our own programs.
Shaping the uture o the automobile together.
Daimler is a strong partner or young pioneers who want to combine their academic work with practical experience: a partner who creates opportunities,
provides contacts, research materials, and insights, and gives optimum support along the road to the uture. We appreciate the various opinions, values, and
liestyles o our employees and oer diverse opportunities or deploying and urther developing skills and talents on a worldwide basis. The diversity o our
workorce unites dierent experiences, competencies, and cultures. We thereby relect the diversity o our customers, suppliers, and investors and those o
our environment. This is why we are ahead i n the race or the best solutions and are together shaping the uture o the automobile with passion.
We provide a working environment in which equal opportunity,
airness, honesty, and a cooperative environment are lived out
on a daily basis by the people at Daimler.
Power o Innovation & Outlook Diversity is Our Competitive Advantage
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31
We assume social responsibility. In practical terms
with help and advice, and by promoting numerous
projects.
a good corporate citizen, Daimler looks beyond the connes
the Group and takes an active interest in positive and
ustainable developments in society. Promotion o basic and
dvanced training, support or global climate protection,
nd not least intensive dialogue with our customers and share-
olders are at the ocus o our actions.
orporate success with sustainability. With the establishment
the Corporate Sustainability Board at Board o Management
vel, Daimler in 2008 urther reinorced its sustainability manage-
ent and successully concentrated various processes: Despite
e nancial and economic crisis, we are continuing to invest in
w products and green technologies in important growth markets.
the same time, we are increasing our eorts or ecient
anagement, with the aim o securing long-term success that can
experienced by our shareholders and employees. Sustainability
crucial to production, to our automotive products and nancial
rvices, and to economic activity. For our suppliers, too, we have
rmulated universally valid Sustainability Guidelines that also
apply in turn to their subcontractors. Accordingly, the Daimler AG
share has been listed or the ourth consecutive year in the Dow
Jones Sustainability Index (DJSI), one o the worlds most renowned
sustainability indexes.
Social responsibility toward our employees. Our more than
250,000 employees worldwide shape Daimlers lasting success.
Our social responsibility begins with these people. We adhere to
our high standards o training and oer our employees the oppor-
tunity to urther develop their intercultural and personal skills
according to individual requirements and with a view to the uture.
Measures or reconciling work and amily lie, along with our
company pension scheme which was thoroughly revised in 2009,
are urther elements o our investment in the uture. We likewise
expect o our employees responsible actions and adherence to
legislation and ethical principles, to which we are committed on
a voluntary basis or example as part o the Global Compact
voluntary industrial initiative o the United Nations.
Commitment to customers and society. Customer satisaction
is our top priority. From development, through service, to the
environmentally compatible recycling o end-o-lie vehicles, we
take customers requirements into account over the entire product
liecycle. As a globally active enterprise, we are also committed to
the needs o society: or example by promoting education, science,
the environment, culture, sports, and health, by supporting charitable
projects, and by providing disaster relie. Daimler attaches great
importance to national political dialogue and also contributes to
international and especially transatlantic cooperation.
Playully t or trac. For some ten years, we have been involved
in the international MobileKids road saety initiative. In 2010 Daimler
is presenting a urther developed concept in order to increase
awareness among school pupils, parents, and teachers or the
hazards o road trac. Our objective is to actively communicate
knowledge on road saety and sustainability, teach correct behavior
in road trac, and encourage interaction between children, teachers,
and parents.
For Daimler, sustainability is a undamental principle. Long-term economic success is only possible when economic, ecological,
and social objectives are in mutual accord.
cial responsibility begins with our employees. High standards o training give them the opportunity to develop their intercultural and personal skills.
Our global presence is both an opportunity and an obligation.
We intend to play an active role i n shaping our social environment and to contribute to dialogue and intercultural understanding.
In our promotion projects, we make a undamental distincti on between our types o assistance: donations, sponsoring, oundation support, and practical help
such as voluntary work on the part o our employees and the transer o expertise and other practical assistance rom our company. To diering extents, we
actively implement these orms o assistance or projects in the ields that we have deined or our societal activities: the promotion o education, science, the
environment, culture, sport and health, support or charitable projects, and disaster relie.
Power o Innovation & Outlook Diversity is Our Competitive Advantage
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She was more daring
than I, and once
embarked on a highly
taxing journey that
proved crucial to the
subsequent develop-
ment o the motor
car.
Carl Benz reerring to his wie Bertha, who in August
1888 became the rst person in the world to undertake
an overland drive in a gasoline car, rom Mannheim to
Porzheim.
ioneering Achievements.
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35
hink green. Innovations or reducing consumption
and increasing eiciency.
reduce the consumption and emissions o our vehicles already today and to eliminate them entirely in the long term, we are setting store by:
1997: First bus with uel
cell drive: NEBUS, based on
the Mercedes-Benz O 405
1997: Benchmark in eciency:
CDI technology (common
rail direct injection) in the
Mercedes-Benz C 220 CDI
1998: Endurance test launch:
Electric test vehicle or
everyday use, based on the
Mercedes-Benz A-Class
1998: Orion transit buses
with hybrid drive in
everyday trial operation in
New York
1999: In NECAR 4, the
tank and uel cell unit are
located in the sandwich
loor o the Mercedes-Benz
A-Class or the rst time
1985: Closed-loop emission
control with three-way
catalytic converter
1992: 20 Mercedes-Benz
vehicles in a large-scale
project or ield testing
o electric vehicles
1994: First uel cell vehicle:
NECAR (New Electric Car),
based on the Mercedes-Benz
MB 100 van
69: First electric test bus
h hybrid drive technology:
ercedes-Benz OE 302
72:First electric test van
th battery-exchange
chnology: Mercedes-Benz
6 LE
75: First hydrogen test
hicle: Mercedes-Benz
307 with hybrid and
ernal combustion engine
1979: First hybrid bus with
combined diesel/battery
operation: Mercedes-Benz
OE 305
1979: Launch o a ve-year
pilot test: 13 electric hybrid
buses in regular service
1982: First electric test car
based on the Mercedes-Benz
mid-series station wagon
2006: Mercedes-Benz CLS
350 CGI with economical
piezo gasoline direct
injection and spray-guided
combustion
2006: First van in Europe
with hybrid technology:
Mercedes-Benz Hybrid
Sprinter 316 CDI
2006: Fuso Canter Eco
Hybrid enters series
production
2007: Orion VII hybrid
buses enter line operation
in New York
2008: Freightliner
M2e-Hybrid proves its worth
in everyday operation
First automobile with
hybrid drive and lithium-
ion battery: Mercedes-Benz
S 400 HYBRID
Small series production:
Mercedes-Benz B-Class
F-CELL and smart ortwo
electric drive
BlueEFFICIENCY package
introduced in the Sprinter
van
The logistics company DHL
tests the Mercedes-Benz
Atego BlueTec Hybrid
Serial diesel hybrid bus
or everyday use:
Mercedes-Benz Citaro
BlueTec Hybrid
e-mobility Berlin, the worlds
largest eld trial with
electric cars, launches with
vehicles rom Daimler
Fuel cell in practical
operation : Mercedes-Benz
Citaro FuelCELL Hybrid and
200 Mercedes-Benz B-Class
F-CELL
Electromobility : Further
e-mobility projects in eight
countries
Environment-riendly :
Delivery o the rst
Mercedes-Benz Atego
BlueTec Hybrid trucks
New BlueTec engines in
NAFTA trucks meet the
worlds strictest emissions
standard
E-van: Small-series launch
o the E-CELL Vito
76 economical, clean
BlueEFFICIENCY models
introduced by the end o 2010
2003: Fuel cell city buses
based on the Mercedes-Benz
Citaro in regular operation:
36 vehicles on three
continents
2003: Diesel engine with
hybrid module in the
Mercedes-Benz F 500 Mind
research car
2004: First BlueTec truck
with technology or the
worlds cleanest diesel
2004: Freightliner van with
hybrid drive in everyday use
in the USA
2004: 60 Mercedes-Benz
A-Class F-CELL cars
in operation worldwide
At least one new hybrid
model per year, including
diesel-engined vehicles
Superior in perormance
and environmental
protection : E 300 BlueTEC
Hybrid
Electric Mercedes-Benz
and smart vehicles: With
lithium-ion batteries rom
own production
S 500 Plug-in Hybrid on the
roads: Environmental
protection in the premium
class
Small series o the
Mercedes-Benz Sprinter
with hybrid drive
Delivery o the rst
Mercedes-Benz Actros trucks
and tractor units with
BlueTec
First Mercedes-Benz Citaro
city buses with BlueTec
technology
World record drive over
160,000 kilometers
demonstrates the peror-
mance and eciency o
CDI technology
ptimization o vehicles with state-o-the-art internal combustion engines;
urther increasing eiciency through hybridization made to measure;
ocally emission-ree electromobility with battery and uel cell vehicles;
development o alternative uels and mobility concepts.
This also extends to innovative inancing solutions and services.
he Road to Emission-ree Mobility.
Our innovations make or reduced consumption and sae driving.
We are making urther advances with groundbreaking ideas or
even greater active and passive saety. We are determined to remain
at the oreront o the automotive industry in the uture as well.
Power o Innovation & Outlook Pioneering Achievements
2005 2006 2008 2009 2010 ater 201069 1978 1979 1984 1985 1996 1997 2002 2003 2004
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3737
59: The worlds rst saety
dy or passenger cars, with
mensionally stable occu-
nt cell and crumple zone
64: First bus with
ear-ree brake (retarder)
78: World premiere o the
ti-lock braking system
BS) or passenger cars
80: First airbag and seat
lt tensioner available in
oduction cars
e ABS system developed
Daimler prevents the
eels rom locking during
aking. The vehicle remains
eerable even in a sharp
aking maneuver
1981: Daimler launches i ts
rst ABS or commercial
vehicles on the market
1984: ABS as standard in
all Setra buses
1987: First acceleration
skid control (ASR) or
commercial vehicles
1995: First electronic
stability program (ESP)
1996: Series introduction o
Brake Assist (BAS), a world
rst in cars
In critical situations, the ESP
driver assistance system
strategically brakes individual
wheels automatically to
prevent the vehicle rom
skidding. The driver can thus
maintain control o the
vehicle
First tridion saety cell
in the smart
Adaptive airbag in the
S-Class
Windowbag in the E-Class
1999: All Mercedes-Benz
passenger cars equipped
with ESP as standard
2000: First Lane Keeping
Assist or trucks
2001: Telligent stability
control or trucks and buses
2002: First preventive
occupant protection system
or passenger cars:
PRE-SAFE
2003: ESP as standard
in all touring coaches
2005: Brake Assist PLUS
provides visual and acoustic
warning o an imminent ront-
end collision
2005: NECK-PRO crash-
active head restraints in
the E-Class or the rst time
2005: Adaptive brake lights
as standard in the S-Class
2006: PRE-SAFE brake
or passenger cars:
Autonomous partial braking
2006: Active Brake Assist
(ABA) or Mercedes-Benz
trucks
2006: Forward-looking
headlamp technology:
Intelligent Light System
2007: Front Collision Guard
(FCG) or buses: Protection in
ront-end collisions
2008: Active Brake Assist
(ABA) rst presented in the
Mercedes-Benz Travego
New in Mercedes-Benz cars:
ATTENTION ASSIST
drowsiness detection,
PRE-SAFE brake system
or autonomous emergency
braking in hazardous
situations, and Night View
Assist PLUS with pedestrian
detection
Leading the way in pedestrian
saety: The Adaptive Hood
increases the deormation
space in an accident
In the Mercedes-Benz
E-Class and S-Class: Video-
based Speed Limit Assist
Experimental Saety Vehicle
ESF 2009 presented
Active Brake Assist (ABA)
as standard in touring
coaches with adaptive
cruise control
F 800 research vehicle
with innovative saety
technology, e.g. the trac
jam assistant
New Setra TopClass with
ront Collision Guard
(FCG) or North America
Already a reality in the
Mercedes-Benz Experimental
Saety Vehicle ESF 2009,
and on the road tomorrow
as urther milestones in
vehicle saety rom Daimler:
PRE-SAFE Structure,
Braking Bag, PRE-SAFE
Pulse, interactive vehicle
communication, and spot-
light eature
imler will continue to ensure saety or the mobility o the uture, with pioneering milestones.
r comprehensive strategy ocuses on the ollowing aspects:
ermanently relieving the burden on the driver;
ctively mastering dicult situations with the vehicle;
ving optimal protection to road users.
Sae driving. Protection or people and vehicles in
oad traic.
he Vision o Accident-ree Driving.
Power o Innovation & Outlook Pioneering Achievements
59 1980 1981 1994 1995 1997 1998 1999 2001 2002 2005 2006 2008 2009 2010 ater 2010
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Overview o the divisions.
1. Mercedes-Benz Cars
The products supplied by Mercedes-Benz Cars range rom the high-quality small cars o the smart brand to
the premium automobiles o the Mercedes-Benz brand and to the Maybach luxury sedans.
2. Daimler Trucks
Daimler Trucks has ve strong brands under its umbrella the brands Mercedes-Benz, Freightliner, Western Star,
and Fuso, along with the American school bus brand Th omas Built Buses.
3. Mercedes-Benz Vans
The product range o Mercedes-Benz Vans comprises van series o the Mercedes-Benz brand: Vito and
Viano, Sprinter (under the Freightliner and Mercedes-Benz brands in the NAFTA region since January 2010)
and Vario.
4. Daimler Buses
Daimler Buses is the worlds leading manuacturer o buses above eight tons, with the brands Mercedes-Benz,
Setra, and Orion. As a leader in technology with ull-line expertise, the Mercedes-Benz Buses and Coaches
brand provides a complete range o products.
5. Daimler Financial Services
Daimler Financial Services AG is a subsidiary o Daimler AG. It provides customized nancing solutions that
promote sales o vehicles rom the Daimler Group worldwide.
Daimler at a glance. Daimler AG is one o
he worlds leading automotive companies.
With its divisions Mercedes-Benz Cars,
Daimler Trucks, Mercedes-Benz Vans, Daimler
Buses, and Daimler Financial Services, the
Daimler Group is one o the largest producerso premium cars and the worlds biggest
manuacturer o commercial vehicles with a
global reach. Daimler Financial Services
provides a ull range o nance oers with
nancing, leasing, insurance, and feet
management.
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Facts and Figures Daimler AG 41
Daimler AG. We are shaping the uture o mobility
with groundbreaking technologies, products, and
services.
The companys registered oce and corporate headquarters
are in Stuttgart. In addition to Mercedes- Benz the worlds most
valuable premium automobile brand Daimlers brand portolio
currently includes the smart, Maybach, Freightliner, Fuso, Western
Star, Detroit Diesel, Setra, Orion, and Thomas Built Buses brands.
As a company with a claim to excellence, we strive or sustainable
growth and protability at the level o the best in the industry.
We will constantly reinvent the car with enthusiasm and passion.
We intend to secure mobility or uture generations by means o
innovative and sustainable vehicle concepts. With a unique product
blend and a wide variety o drive concepts, we provide solutions or
the automotive needs o today and tomorrow.
e objective o Daimler AG is to successully meet the mobility
emands o the uture. We endeavor to create lasting value or
ur shareholders, customers, and employees, and or society
a whole.
th our divisions Mercedes-Benz Cars, Daimler Trucks,
ercedes-Benz Vans, Daimler Buses, and Daimler Financial Services,
e at Daimler are the worlds leading supplier o premium passenger
rs and the largest manuacturer o commercial vehicles. With
aimler Financial Services, we also provide our customers with a ull
nge o nancing solutions centered on the automobile. Daimler AG
stributes its products in almost every country o the world and
s production acilities on ve continents. The Daimler share is
ted on the stock exchanges in Frankurt, New York, and Stuttgart.
Consolidated revenue 2009
by division in millions o
Mercedes-Benz Cars 41,318
Daimler Trucks 18,360
Mercedes-Benz Vans 6,215
Daimler Buses 4,238
Daimler Financial Services 11,996
Reconciliation1 (3,203)
by region in millions o
Western Europe 36,458
thereo Germany 18,788
NAFTA 19,380
thereo USA 16,569
Asia 12,435
thereo China 4,349
Other markets 10,651
Total 78,924
1 The other business activities, in particular the shares in Chrysler, EADS,
and Tognum calculated according to the equity method, are i ncluded under
Reconciliation.
Daimler AG 2009
in millions o
Revenue 78,924
Investment in property, plant, and equipment 2,423
Research and development expenditure 4,181
Employees (December 31) 256,407
Cash provided by operating activities 10,961
EBIT (1,513)
Net prot (loss) (2,644)
Earnings (loss) per share (in ) (2.63)
Total dividend 0
Dividend per share (in ) 0.00
Employees by region
Germany 162,565
USA 17,697
Other countries 76,145
Total 256,407
mployees by division 2009 (December 31)
urce: Annual Report Daimler AG, 2009 Source: Annual Report Daimler AG, 2009
Daimler Group 256,407
Mercedes-Benz Cars Mercedes-Benz Vans Daimler BusesDaimler Trucks Daimler Financial Services
Consolidated revenue by division in comparison (in millions o )
2009
2007
2008
Other 5,297Sales Organization 47,625
Daimler Financial Services 6,800
Mercedes-Benz Cars 93,572
Daimler Trucks 70,699
Mercedes-Benz Vans 15,226
Daimler Buses 17,188
With strong brands and innovative products, we at Daimler AG are ocused on what we do best: producing inspiring premium
automobiles, rst-class trucks, vans, and buses with maximum benet or our customers, and providing tailored services all
around these products.
Total 102,595
Total 78,924
Total 105,554
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Mercedes-Benz Cars.
ercedes-Benz S 400 HYBRID, the most economical
ries luxury sedan with gasoline engine.
1
4
Technologically groundbreaking emotionally ascinating.
1 The Mercedes-Benz E-Class Cabriolet oers driving pleasure that is addictive. 2 The smart ortwo electric drive demonstrates that ecological
driving can be un. 3 Top gures in perormance and eciency: The Mercedes-Benz B-Class F-CELL. 4 A dream car with its eet on the ground
is the Mercedes-Benz AMG SLS. 5 The Maybach Zeppelin: One o a kind, rom the lux ury class.
5
2 3
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Facts and Figures Mercedes-Benz Cars
Mercedes-Benz Cars. From small models through
premium cars to luxury limousines.
Mercedes-Benz, we know that the best remedy against
cult times is to be ound in innovative ideas and the
bility to constantly develop cars that are technologically
oundbreaking and emotionally ascinating. The divisions
production sites throughout the world share a common
oal: the development o economical and environmentally
endly automobiles with no compromise in saety, comort,
superior driving pleasure.
ercedes-Benz: The star among the premium brands.
r almost 125 years, the three-pointed star has stood or the very
st in automobile manuacture and like no other brand symbolizes
rection, ascination, and responsibility. The name Mercedes-Benz
ands or the brands claim to leadership and the unconditional
ll to shape th e uture o the automobile. Its actions are guided by
ottlieb Daimlers motto The best or nothing.
e vehicles under the three-pointed star are noted or their saety,
mort, quality, reliability, ascinating design, and sustainable
obility. With initiatives in the areas o sports, liestyle, and ashion,
e Mercedes-Benz brand is also directly perceived in
rther spheres o lie by customers and other interested parties.
smart: Trendsetting mobility with cult character. Ater its
successul conquest o the U.S. market, Europes youngest car brand
has also been proving highly successul in Brazil and China since
2009. This environmentally oriented and unconventional automotive
brand, which stands or a blend o innovative technology and
urban mobility, is represented in more than 40 markets throughout
the world.
Maybach: Luxury and comort at the highest level. Invariably
unique and a masterpiece o aestheticism, perection, and elegance:
The Maybach luxury brand oers discerning customers more than
two million individualization options. Made by hand at Maybach
Manuaktur, the latest oer rom 2009 the Maybach Zeppelin
is successor to the legendary model o the same name that was
hailed the world over in the 1930s as the non plus ultra o auto-
motive production.
45
mployees Mercedes-Benz Cars 2009 (December 31)
Other countries 7,424Total 93,572 Germany 83,156
A-Class / B-Class C-Class / CLK-Class / SLK-Class E-Class / CLS-Class
S -Cl as s / S L- Cl as s / C L- Cl as s / S LR / Ma yb ach M -Cl as s / R -C la ss / G L- Cl as s / G LK -C las s / G -C la ss s mar t
Mercedes-Benz Cars sales (in units)
2008
Total 1,293,000
Total 1,273,000
Total 1,093,900
2007
Sales1 2009
by model in units
Mercedes-Benz2 974,700
thereo: A-Class, B-Class 215,500
C-Class, CLK-Class, SLK-Class 322,800
E-Class, CLS-Class 212,100
S-Class, CL-Class, SL-Class, SLR, Maybach 57,100
M-Class, R-Class, G Class, GL-Class, GLK-Class 167,200
smart 113,900
Total 1,093,900
by region in units
Western Europe 623,500
thereo Germany 297,800
NAFTA 235,500
thereo USA 203,000
Asia / Pacic 155,900
thereo China 67,500
thereo Japan 26,700
Total 1,093,900
1 Consolidated sales (including leased vehicles and Mitsubishi vehicles built / sold
in South Arica)
2 Total based on unrounded gures
Mercedes-Benz Cars 2009
in millions o / return on sales in %
EBIT (500)
Revenue 41,318
Return on sales (1.2)
Investment in property, plant, and equipment 1,618
Research and development expenditure 2,696
Unit sales 1,093,905
Employees (December 31) 93,572
2009
USA 2,992
urce: Annual Report Daimler AG, 2009 Source: Annual Report Daimler AG, 2009
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Daimler Trucks.
1
4 6
cord-holder: The Mercedes-Benz Actros BlueTec 5 is convincing
th its low CO2
output and minimal uel consumption.
5
Economical, reliable, sustainable.
1 The Freightliner Cascadia sets new standards on the American market. 2 Highly economical thanks to BlueTec technology: The Mercedes-Benz
Atego BlueTec 5. 3 The Fuso Super Great is the cleanest vehicle in its category in Asia. 4 Western Star is a premium brand or market niches such as
special applications and construction site transport. 5 The Fuso Canter Eco Hybrid is the rst series-produced hybrid truck. 6 The Thomas Built Buses
brand provides the most innovative school buses in North America.
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49Facts and Figures Daimler Trucks
Daimler Trucks. Five strong brands under the
one roo.
e made Daimler Trucks crisis-proo at an early stage with
ciency, fexibility, and active market cycle management.
s the global market leaders, we are guided by the motto
rucks or the World! even in dicult times.
ercedes Benz: Dependable quality. Trucks you can trust
our promise o value or Mercedes-Benz commercial vehicles
om the Trucks Europe/Latin America unit. They stand or
p-class product and service quality, economy, reliability, and
stainability. Whether or long-distance, construction site, or
stribution transport: The Mercedes-Benz brand oers individu-
zed solutions in the medium and heavy-duty tr uck segments.
eightliner: A wide range o applications to suit individual
eeds. Freightliner Trucks, the largest division o Daimler Trucks
orth America, produces trucks in Classes 5 to 8 to cover a broad
ectrum o applications in the commercial vehicle segment.
nder the motto Run Smart the company sets store by innovation,
chnology, and proximity to the customer.
Western Star: The specialists choice. The Western Star brand
serves niche applications such as s pecialized and construction
site transport, and long-distance haulage. The heavy-duty trucks
are premium vehicles, operated largely by autonomous entrepre-
neurs and in small feets. In keeping with the motto Serious Trucks
or Serious Truckers, they are convincing with their distinctive
appearance and their suitability or use in dicult terrain.
Thomas Built Buses: School buses or North America. The
roads o North America would be unthinkable without the yellow
school buses rom Thomas Built Buses. North Americas leading
school bus manuacturer can look back on a long tradition:
The Thomas Built Buses brand has stood or innovative design,
saety, and the highest level o quality ever since 1916.
Fuso: Customer-oriented solutions made to measure. The
vehicles rom the Fuso brand convince operators thr oughout the
world. This brand, renowned or its high quality and cost-eec-
tiveness, is oriented to individual customer requirements and
oers comprehensive parts and workshop service. Fuso thus
plays an important role at Daimler Trucks as a competence center
or light trucks and state-o-the-art hybrid technology.
Total 70,699
Mercedes-Benz Daimler Trucks North America LLC Mitsubishi Fuso Truck and Bus Corporation
Daimler Trucks sales (in units)
2009
Total 472,074
Total 259,328
Total 467,6672007
2008
Mobility in the transport sector is sustainably ensured by
33 manuacturing acilities worldwide. Customers throughout
the world benet rom an international network o development
and production locations.
Daimler Trucks 2009
in millions o / return on sales in %
EBIT (1,001)
Revenue 18,360
Return on sales (5.5)
Investment in property, plant, and equipment 597
Research and development expenditure 1,116
Unit sales 259,328
Employees (December 31) 70,699
Sales 2009
by region in units
Western Europe 44,000
thereo Germany 25,000
United Kingdom 4,000
France 5,000
Italy 2,000
NAFTA 62,000
thereo USA 52,000
Latin America (excluding Mexico) 37,000
thereo Brazil 30,000
Asia 87,000
thereo Japan 23,000
Total 259,000
mployees Daimler Trucks 2009 (December 31)
Other countries 31,091Germany 28,582 USA 11,026
by brand in units
Daimler Trucks North America LLC 63,558
(Freightliner, Western Star, Thomas Built Buses)
Mercedes-Benz 96,227
Mitsubishi Fuso Truck and Bus Corporation 99,543
Total 259,328
urce: Annual Report Daimler AG, 2009 Source: Annual Report Daimle r AG, 2009
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Mercedes-Benz Vans.
e, comortable driving pleasure
all in the Sprinter Combi.
1
2 4
Comortable, reliable, economical.
1 Comort and saety or up to eight people: The Viano CDI 3.0. 2 The versatile Mercedes-Benz Vario caters or highly demanding transport
requirements. 3 Combining versatility and design: The Mercedes-Benz Vito. 4 The Mercedes-Benz Sprinter is available with bodies to suit
all requirements.
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by model in units
Mid-size vans 57,928
Large vans 107,645
Other 3
Total 165,576
by region
Western Europe 128,134
thereo Germany 58,185
Eastern Europe 10,980
USA 1,604
Latin America (excluding Mexico) 9,453
Other markets 15,405
Total 165,576
Mercedes-Benz Vans. Reliable, eicient transport
specialists with the Sprinter or guaranteed success.
Facts and Figures Mercedes-Benz Vans 53
mployees Mercedes-Benz Vans 2009 (December 31)
USA 72 Other countries 4,952Total 15,226 Germany 10,202
Sprinter Vito Viano Vario
Mercedes-Benz Vans sales (in units)
2009
Total 287,198
Total 165,576
Total 289,0732007
2008
Despite a dicult market environment, Mercedes-Benz Vans has urther extended its leading position in the European market
and signicantly upgraded its model range with ecient technologies.
ith perection and attention to detail, Mercedes-Benz Vans
tains outstanding product quality and constantly sets new
andards with pioneering innovations and high value retention.
e brand thereby creates genuine value or the customer.
ercedes-Benz Sprinter: A product range with technology
r the uture. The Sprinter van series, available in the NAFTA
gion under the Freightliner brand and since early 2010 also as
ercedes-Benz, is characterized by pioneering technology: In the
l o 2009, we extended our range o products with uel- ecient
ueEFFICIENCY models. These vehicles bring about a reduction
uel consumption o up to two liters per 100 km. The Sprinter
as again voted Courier, Express, and Mail Van o the Year in its
ass o up to 3.5 tons.
ercedes-Benz Vito: Success through unctionality and design.
urther Courier, Express, and Mail Van o the Year is the
ercedes-Benz Vito, which came top o its class o vans up to
2 tons or the ourth time in succession. The Vito is the ideal
lution in the category o large-capacity vehicles or small trades.
It is available as a van, a station wagon, or the Mixto version. It is
also a regular sight on the streets o London, where it is the only
competitor to the traditional black cabs.
Mercedes-Benz Viano: Flexibility is the key in transportation.
Available in various lengths, engine variants, and roo heights,
the Viano models rom Mercedes-Benz provide individualized
transport solutions. Like the Mercedes-Benz Vito, these vehicles
leave the production lines at Daimler AGs Vitoria plant in the Basque
region o Spain. Bodyshell production o the Viano is automated to
93 percent. Laser cutting and welding technology are the mainstay
o the production process, along with robots in production and
assembly.
Mercedes-Benz Vario: Prepared or all requirements. Whether
as a station wagon, panel van, or pickup, as a dump truck or with
double cab: Thanks to their diverse opportunities or variation, the
Mercedes-Benz Vario models, with a permissible GVW ranging
rom 5.99 to 7.49 t, ensure reliable and ecient transport even o
large volumes o goods.
Mercedes-Benz Vans 2009
in millions o / return on sales in %
EBIT 26
Revenue 6,215
Return on sales 0.4
Investment in property, plant, and equipment 113
Research and development expenditure 193
Unit sales 165,576
Employees (December 31) 15,226
Sales 2009
urce: Annual Report Daimler AG, 2009 Source: Annual Report Daimler AG, 2009
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Daimler Buses.
om vision to reality: The Mercedes-Benz Citaro FuelCELL
brid is the latest generation o emission-ree buses.
1
2 4
Sae, comortable, clean.
1 The Orion Hybrid is now well established in North America as a city bus. 2 The Setra TopClass 400 promises sae travel with the highest level
o comort. 3 On the market since April 2007: The large Mercedes-Benz CapaCity line-service bus. 4 The Mercedes-Benz Travego was already
assessed as the worlds saest touring coach by experts in 2006.
3
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Daimler Buses. Customers around the globe put
heir trust in the worlds No. 1 in the bus sector.
Facts and Figures Daimler Buses
ehicles rom Daimler Buses combine quality with excellent
conomy and an unsurpassed level o saety. The division is
ontinuing along this path with the development and testing
alternative drive systems.
ercedes-Benz: Buses that stand or saety and trustworthi-
ess. As the leader in technology, Mercedes-Benz oers a ull
oduct range in the bus sector. All its vehicles combine premium
ality with economy and the highest standards in saety. A highly
oessional global sales structure ensures solution-oriented,
sponsible customer service worldwide.
etra: Best in Class touring coaches or individual require-
ents. Setra meets the highest standards in comort, individuality,
d quality, as well as providing new impulses in technology,
pointments, and design. The Setra brand is characterized by high
ety standards, economy, a comprehensive range o services,
d personalized customer care with dedication and commitment.
57
mployees Daimler Buses 2009 (December 31)
Other countries 8,029USA 739Total 17,188 Germany 8,420
Daimler Buses sales (in units)
2009
Total 40,591
Total 32,482
Total 39,0492007
2008
Daimler Buses is the worlds leading manuacturer o buses over eight tons. At the ocus is the ongoing development o alternative
drive technologies.
Orion: The world leader in hybrid buses. Orion is a traditional
brand on the large North American market: More than 230 towns
and major cities in the United States have been putting their trust
in Orion buses or decades. With hybrid technology, the Orion brand
is the world market leader.
OMNIplus: Comprehensive service or the European market.
OMNIplus is the services brand or buses and touring coaches
rom Mercedes-Benz and Setra. The brand is supported by bus
specialists as well as customer-oriented services and benets in
Europes densest omnibus service network.
Daimler Buses 2009
in millions o / return on sales in %
EBIT 183
Revenue 4,238
Return on sales 4.3
Investment in property, plant, and equipment 78
Research and development expenditure 212
Unit sales 32,482
Employees (December 31) 17,188
by region
Western Europe 7,219
thereo Germany 2,831
NAFTA 3,899
Latin America (excluding Mexico) 16,286
Other markets 5,078
Total 32,482
Sales 2009
urce: Annual Report Daimler AG, 2009 Source: Annual Report Daimle r AG, 2009
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Daimler Financial Services.
e develop inancial service products tailored to
r customers individual mobility requirements.
Responsible, cooperative, world leader.
Consultation and personalized nancial service products are our particular strengths. Our extensive range o services includes nancing, leasing,
insurance, and feet management. Our more than 6,000 employees in over 40 countries throughout the world are competent partners or customers
and dealers.
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Daimler Financial Services. Individualized
ehicle-related inancial solutions or customers
and dealerships worldwide.
o ensure lasting success, ascinating vehicles must be
atched by rst-class nancial services.
he Financial Services division. As one o the leading captive
ancial services providers in the automotive sector and the
orlds largest commercial vehicle nancier, Daimler Financial
rvices AG provides a broad spectrum o excellent nancing and
surance services worldwide on a daily basis. Our subsidiary with
adquarters in Berlin thereby supports the sale o our vehicles
th customized nancial services in more than 40 countries and
mploys more than 6,000 people all over the world.
ur ormula or success: Premium services under the one roo.
aimler Financial Services nances and leases more than one
three vehicles rom Daimlers global production volume. We
nclude a lease or nance contract or a vehicle rom the Group
ery 30 seconds. Our range o services comprises
nancing
easing
nsurance
eet management
ash investments and credit cards
We currently maintain over 2.4 million contracts with a total value
o more than 58 billion. This makes us an integral component o
the Daimler amily.
The obligations o excellence. Our vision is to be the best
provider o nancial services or our customers and dealerships, in
close collaboration with our automotive colleagues. To make our
customers car dreams reality, together with the vehicle sectors and
the dealerships we develop nancial service products that meet
the individual mobility requirements o our customers. Commitment
to society is also an integral part o our global identity. For this
reason, we support sel-help initiatives around the world. Pr oviding
nance is an obvious key ocus, or example in micronancing
initiatives and education projects such as the Street UniverCity in
Berlin. Within the context o community relations, the Group-wide
Day o Caring provides an opportunity or our employees to demon-
strate their personal commitment to strengthening communal spirit:
In cooperation with Habitat or Humanity, or example, accommo-
dation or the needy is built and charitable institutions or young
people are established or renovated in South Korea, the USA, and
Canada.
61Facts and Figures Daimler Financial Services
mployees Daimler Financial Services 2009 (December 31)
Total 6,800
Contract volume o Daimler Financial Services 2009 (in millions o )
Contract volume 2009
by vehicle segment in units
Mercedes-Benz Cars 1,524,000
Daimler Trucks 279,000
Mercedes-Benz Vans 262,000
Daimler Buses 37,000
External brands 316,000
Total 2,417,000
by market in millions o
Germany 16,137
France 1,812
Italy 1,517
United Kingdom 2,826
USA 16,204
Japan 2,171
Canada 2,002
Australia 1,624
Brazil 2,264
South Arica 1,429
Other markets 10,363
Total* 58,350
* Total based on unrounded gures
In close cooperation with the Daimler brands, Daimler
Financial Services reinorces customers attachment to
the vehicle brands and supports private and business
customers, dealerships, and the Group.
Daimler Financial Services 2009
in millions o / return on sales in %
EBIT 9
Sales 11,996
New business 25,066
Contract volume 58,350
Investment in property, plant, and equipment 14
Employees (December 31) 6,800
2009
Total 63,353
Total 58,350
Total 59,1432007
2008Other countries 3,349USA 1,047Germany 2,443
urce: Annual Report Daimler AG, 2009 Source: Annual Report Daimle r AG, 2009
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Mercedes-Benz Cars
Daimler Trucks
Mercedes-Benz Vans
Daimler Buses
Daimler Financial Services
Recent publications available or downloading under Downloads:
Current inormation on Daimler:
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Daimler AG
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