1826870 daimler 2010 information on the group en

8/8/2019 1826870 Daimler 2010 Information on the Group En

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Inormation on the Group 2010.


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We invented the car and the truck. And we are

passionate about their uture.

As the pioneers o automotive manuacture, we consider it

both an incentive and an obligation to continue our tradition

o groundbreaking technologies and high-quality products.

This is on the one hand the objective o our broad-based strategy

or sustainable mobility. Our aim is to markedly reduce the uel

consumption and emissions o our vehicles already today and to

eliminate them altogether in the long term. A urther key concern

is saety in road trac. We have invariably been ahead o our time

in developing new technologies and enhancing active and passive

saety. Daimler will continue to make the mobility o the uture

increasingly saer with tr endsetting innovations.

Our philosophy is clear: We give our best or our customers, who

expect the best, and we live out a culture o excellence based on

shared values. The history o our company is marked by innova-

tions: These are the basis and stimulus or our claim to leadership

in automotive production.

It is our goal to successully meet the challenges o uture

mobility. We intend to thereby create lasting value or our

shareholders, customers, and employees, as well as or society as

a whole.

A pioneering spirit and power o innovation

or sustainable mobility. For almost 125 years

we have been developing answers to the

automotive challenges o the respective eras.

As the inventors o the automobile, we are

equally committed to protection o the climateand the environment and to the saety o

our vehicles and accident prevention. Our

customers and all other road users

hroughout the world can put their trust in

his commitment.

Power o Innovation & Outlook

04 Pioneers o Sustainable

Mobility

08 The Road to Emission-ree

Mobility

16 The Vision o Accident-ree

Driving

Facts & Figures

38 The Business Units

An Overview

40 Daimler AG

42 Mercedes-Benz Cars

46 Daimler Trucks

24 Diversity is our

Competitive Advantage

32 Pioneering Achievements

50 Mercedes-Benz Vans

54 Daimler Buses

58 Daimler Financial Services

62 Overview o the Group


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05Power o Innovation & Outlook Pioneers o Sustainable Mobility

Dieter Zetsche: Think green act innovatively

drive saely.

Dr. Dieter Zetsche, Chairman o the Board o Management o Daimler AG and Head o Mercedes-Benz Cars.

Almost 125 years ater the invention o the automobile by Gottlieb Daimler and Carl Benz, we are setting out to reinvent it.

We are opening up new opportunities or growth or example with the marketing o batteries to third parties. And we are

creating new alliances or instance with electricity providers to secure an alternative inrastructure or the alternative

drive systems. An interview with Dr. Dieter Zetsche.

Lets look ew years ahead. What will the car o the uture be like? The automobile is on the threshold o a new era. Oil reserves

are limited and their use is contributing to climate change. At the same time, however, the demand or mobility is growing worldwide.

This is why we are working intensively toward making our vehicles increasingly clean. In the long term, hydrogen and electricity will

replace diesel and gasoline as the key currencies o mobility. This is one o our prime objectives: Last November, or example, we

commenced small-series production o vehicles powered by the battery and the uel cell; large-scale practical operation will ollow in

several German and European cities later this year.


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07

In technological terms, we have long since been on the move into

the post-oil age. We are prepared or the uture. We will ultimately be

driving emission-ree vehicles.

o will we all soon be driving electric cars? Unortunately,

e widespread shit to electric vehicles will not come about quite

quickly. The technology is still very expensive. Furthermore,

mobility requires a whole new inrastructure o charging points

d hydrogen lling stations this still remains to be established.

t were on the right track: In both o these areas, joint projects

ve been initiated involving automotive manuacturers, energy

ppliers, hydrogen producers, and the public sector.

ow much potential does the internal combustion engine still

ve? Quite a lot. In the medium term, ecient diesel and gasoline

gines will remain the most signicant parameter in reducing

missions. But we will be combining them with electrical components

an increasing number o vehicles. Daimler has adopted a three-

ack approach to cutting emissions and ultimately making the

mission-ree vehicle reality. Track one: the highly ecient internal

mbustion engine. Track two: hybrid drive. And track three: the

ectric car powered by the battery or the uel cell.

reen cars seem more like rational cars that dont have

uch to do with driving pleasure. Are we now bidding arewell

the premium car? Just the opposite: It is no coincidence that

e rst hybrid rom a European manuacturer is a Mercedes-Benz

Class. We even designed our new super sportscar the SLS

MG right rom the outset with the option o purely electric drive.

o automobile oers greater driving pleasure than the SLS. In

ct, you could say that we are making ascinating cars greener,

t are also making green cars more ascinating. So in uture, the

mall and medium segments will also have more premium to

er. And Mercedes-Benz customers, at least, will not have to

oose between green and emotional: We oer them both.

nd how well is Daimler prepared or the shit in demand in

untries such as China, India, and Russia in comparison with

s competitors? We are well prepared or this transition. With an

crease o 65 percent in 2009, Mercedes-Benz was the astest-

owing premium brand in China or the third time in succession.

e are thereore boosting our production capacity and extending

r distribution network in that country. Together with BYD, one

the leading developers o automotive lithium-ion technology,

e intend to develop an electric vehicle specically tailored to

hinese requirements. We want to create a new brand to launch

is innovative electric city car on the market. In the truck sector,

we have intensied our cooperation with the Russian manuacturer

Kamaz and increased our holding, thereby acilitating our access

to the largest European market or heavy-duty trucks. So we are in

a very good position not only in uture technologies, but also in the

uture markets.

Does this mean you are moving ahead with condence? Yes,

because all the acts speak in our avor: During the crisis, Daimler

set the course or uture success strategically, technologically,

and o course in terms o our products. The new E -Class amily, or

instance, has been available in all our model variants since early

2010; this gives us an edge over our competitors. In the course o

this year we will be coming up with even more innovations such

as the new CLS. Th e most economical and environment-riendly

S-Class to date will likewise be launched on the market. New and

attractive products will also be seen in the truck, van, and bus

segments. And were leading the way in electrical mobility.

The Mercedes-Benz F 800 Style (at right) shows that green technology

can go hand in hand with ascinating premium vehicles.

Power o Innovation & Outlook Pioneers o Sustainable Mobility


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The Road to Emission-

ree Mobility.

Emission-ree, quiet, sae, and comortable the

uel cell systems rom Daimler. Electric vehicles

with uel cells generate their power directly on board;

with their large operating range and short r eueling

times, they are ideally suited or long-distance tr avel.

They run on hydrogen, which is used to generate

electricity within the uel cell or the electric motor.

This technology has proved highly eective, since the

uel cells eciency actor is around twice that o the

modern combustion engine. Another advantage is that

it gives rise to no local emissions: The only exhaust

component is water. And i the hydrogen is derived

rom renewable energy sources, the overall environ-

mental balance is positive.


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11

Daimlers commitment: Our road to the age o

emission-ree mobility.

e are shaping the uture. Mobility is the engine o growth

nd prosperity or every modern society. Whether it be cars,

uses, vans, or heavy-duty trucks: Daimler oers premium

olutions or every mobility requirement.

the inventor o the automobile, Daimler assumes responsibility

r its uture. Daimlers Road to Emission-ree Mobility initiative

ands or our commitment. Our goal is to greatly reduce the uel

nsumption and emissions o our vehicles already today and

eliminate them altogether in the long term. To this end, we are

veloping a broad spectrum o state-o-the-art drive technologies

at meet the specic requirements placed on the mobility o today

d tomorrow in all sectors o road transport.

e are pursuing a consistent course: All relevant technologies

om the CDI and BlueTec diesels, through uel injection (CGI)

d hybridization, up to electric drive with the battery and the uel

ll have undergone urther development, and in some cases

tered series production several years ago. Already today, we oer

ghly eective technologies or even greater eciency, environ-

ental compatibility, and saety. And on the basis o specic

research ndings and experience gained in the course o successul

large-scale projects, we have set the course or locally emission-

ree driving.

Our solution is an intelligent blend o drive concepts. No

other premium automotive manuacturer is in such a

avorable overall position as we are to oer comprehensive

sustainable mobility.

For a mobile uture: Daimler initiates inrastructure and

mobility initiatives. The testing o alternative uels and develop-

ment o an appropriate inrastructure are likewise gaining

signicance. Whether it be electrical charging points or hydrogen

lling stations, intelligent trac management or telematics

Daimler actively initiates and accompanies model trials and pilot

projects or a mobile sustainable uture. One example o this is

the e-mobility Berlin project, which is laying the oundation

or emission-ree driving with battery-electric drive systems.

Daimler will be carrying out similar e -mobility projects in 2010

in Rome, Milan, and Pisa. With car2go, we also launched an

innovative mobility concept in 2008 that makes or a new, versatile,

environmentally compatible mode o city driving: Participants can

simply get in and drive o anywhere, at any time. A feet o

vehicles is available to users in Ulm every day, around the clock,

with billing on a minute-by-minute basis; reueling, parking, and

cleaning are included in this oer. The innovative car2go mobility

concept was also launched on an international basis in late 2009

in Austin, Texas.

Toward a hydrogen inrastructure with the H2-Mobility

initiative. In September 2009, leading industrial enterprises

reached an agreement or the establishment o a close-knit

hydrogen supply inrastructure in Germany. The joint objective

o Daimler, EnBW, Linde, OMV, Shell, Total, Vattenall, and the

National Organization or Hydrogen and Fuel Cell Technology

(NOW) is to press ahead with large-scale production o uel cell

electric vehicles. This memorandum is based on an initiative

by Daimler and Linde or the est ablishment o a comprehensive

hydrogen reueling network.

Daimlers mobility initiatives go hand in hand with the development o an appropriate inrastructure. With the H2-Mobility initiative, Daimler is pressing

ahead with the establishment o a comprehensive hydrogen illing station network.

Daimler is the worlds irst automotive manuacturer to develop and, as

o 2012, to produce and market its own batteries or automotive application.

In long-distance transport, gasoline and diesel engines will constitute the mainstay o mobility or some time to come. The irst element

o our sustainable mobility initiative comprises optimized, highly energy-eicient vehicles with internal combustion engines or

greatly reduced uel consumption and emission levels. We are also committed to the development o clean and alternative uels.

Additional potential is created by the electriication o the automobile. In the second element o our drive strategy, we are thereore

working towards hybridization o the drivetrain in accordance with individual requirements. To this end, we have developed a modular

hybrid system that oers various possibilities or extension in terms o perormance and range o vehicle applications and thus sets

new technological and economic standards.

Emission-ree driving with battery and uel cell vehicles is the third element o our drive strategy. We have been paving the way or these

developments with our pioneering activities above all in the ield o uel cell technology. A prerequisite or widespread electriication

o the drivetrain is powerul, sae, and aordable battery technology. We will thereore be the irst automotive manuacturer to develop,

produce, and market its own state-o-the-art lithium-ion batteries.

cient vehicles with

timized internal

mbustion engines.

osting eciency

en urther with

bridization.

cally emission-ree

ving with electric

hicles powered by

e battery and the

el cell.

e Road to Emission-ree Mobility

Daimler is oriented toward highly diverse requirements or mobility. Our solution is an unprecedented variety o products, with

which we are traveling along several tracks into the uture.

Power o Innovation & Outlook The Road to Emission-ree Mobility


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13

nergy-ecient internal combustion engines. A hundred

odern cars produce on average less emissions than one single

tomobile rom the 1970s. Since that time, the diesel consump-

on o heavy-duty vehicles has also been reduced by more than

e-third. These are just two examples that show how successul

ciency measures can be in the classic drive segment. But

ats not all. The key to greater eciency and environmental

mpatibility lies in electrication o the drivetrain. This oers

mense scope or improvement, which is being realized or example

auxiliary units, the automatic start/stop system, and hybridization.

this end, Daimler has developed a modular hybrid system

itable or all hybrid drive variants: rom the automatic start-stop

nction, through recuperation and booster unctions, up to purely

ectric driving. A urther option is the plug-in hybrid, in which the

ttery can be recharged at a conventional domestic power

cket to increase the vehicles electric range. The Mercedes-Benz

400 HYBRID, or example, is the rst European luxury-class

brid model with lithium-ion battery. With the combination o

an advanced V6 engine and a compact hybrid module it has

the lowest CO2

emissions o just 186 grams per kilometer among

gasoline-powered cars in its category.

The BlueEFFICIENCY package or all passenger car model

series. Daimler has grouped together all measures or uel economy

in gasoline and diesel passenger cars in the BlueEFFICIENCY

packages, which will be available in 85 Mercedes-Benz vehicle

models by the end o 2010.

The Daimler Trucks initiative Shaping Future Transportation.

With its Clean Drive Technologies, Daimlers commercial vehicle

sector is shaping the uture o mobility. Whether it be exhaust gas

atertreatment with BlueTec and SCR catalyst, driving with natural

gas, or feet tests with hybrid buses and trucks Daimler is at the

oreront o developments toward emission-ree driving in goods

and passenger transportation.

The internal combustion engine will remain the mainstay o mobility

or some time to come. Its eciency is crucial to hybridization made

to measure.

Hybridization made to measure. With the Mercedes-Benz S 400

HYBRID, we are the rst European manuacturer to oer a luxury-

class hybrid passenger car rom large-scale production. The

technology-bearer Mercedes-Benz S 500 Vision Plug-in HYBRID is

showing the way into the uture: With a certied uel consumption

o only 3.2 liters o gasoline per 100 kilometers and a purely

electric operating range o 30 kilometers, it oers green technology

in a ascinating vehicle.

The modular hybrid system also opens up numerous possibilities

or use in commercial vehicles. No other manuacturer oers

more vehicles with hybrid drive. With around 2,700 Orion hybrid

buses on the roads o Nor th America, more than 550 Freightliner

vehicles, and some 800 light-duty tru cks and buses rom Fuso,

Daimler is the world market leader in this eld. Approximately 30

Mercedes-Benz diesel hybrid buses will enter regular service in

Europe in the course o 2010.

Trendsetting: The technology-bearer Mercedes-Benz S 500 Vision Plug-in

HYBRID, which is ushering in the uture o the plug-in modular hybrid

system, is the irst luxury-class model in the three-liter car category.

Along the road to emission-ree driving, Daimler is also leading the way in the commercial vehicle sector with its Shaping Future Transportation initiative.e Mercedes-Benz BlueEFFICIENCY leet will have grown to 85 models by the end o 2010.



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ree electric vehicles with battery or uel cell lead the way to the uture: the smart ortwo electric drive, the Mercedes-Benz A-Class E-CELL and the

ercedes-Benz B-Class F-CELL.

In the commercial vehicle sector, the zero-emission Citaro FuelCELL Hybrid city bus and the battery-powered Mercedes-Benz E-Vito are commencing

trial operation with customers in 2010.

ocally emission-ree driving. The uture has begun: Numerous

ectric and uel cell test vehicles have already proved their worth

eld trials. Their technical easibility has been demonstrated

r example with 100 electric smarts in London. This concept is

ow ready or series production. We are the rst automotive

anuacturer to drive into the zero- emission era, already in 2010

three production-ready models. The Mercedes-Benz A-Class

CELL is an entirely new vehicle. As o October 2010, It will extend

ercedes-Benz Cars range o purely electrically powered auto-

obiles, which already includes the smart ortwo electric drive the

oneer o battery-powered vehicles that already started to leave

e production line in November 2009. Series production o the

ercedes-Benz B-Class F-CELL has also already begun.

Under the banner o electric mobility. Like the smart electric drive

and the Mercedes-Benz B-Class F-CELL, the new Mercedes-Benz

A-Class E-CELL is also powered by a highly ecient lithium-ion

battery. While the smart attains a convincing operating range o

135 kilometers, the Mercedes-Benz A-Class represents the bench-

mark in its segment with 200 kilometers. The Mercedes-Benz

B-Class F-CELL, which carries its uel on board, can cover 400

kilometers on one lling, either in emission-ree city driving or in

long-distance overland travel. Its tanks can be completely relled

with gaseous hydrogen in only about three minutes via a lling

nozzle that has now been standardized throughout the world.

In the commercial vehicle sector, customer trials o the zero-

emission Citaro FuelCELL Hybrid city bus will commence in 2010.

Likewise in 2010, the battery-powered Mercedes-Benz E-Vito will

also be produced in an initial small series. Nevertheless, there are

still are a number o challenges remaining to be met beore electric

vehicles can become part o our everyday lives: or example a

greater operating range and higher perormance, along with the

matters o system costs and the inrastructure.

The battery is the key to uture systematic electrication o

the drivetrain. To this end, Daimler is developing state-o-the-art

lithium-ion batteries, and as o 2012 will thus be the worlds rst

carmaker to develop, manuacture, and distribute its own batteries

or automotive use. The Group has already led more than 600

patents relating to battery-powered vehicles over the past 30 years

including more than 230 in the eld o lithium-ion technology.

This battery technology is also used in uel cell vehicles. Daimler

has been carrying out research in this eld since 1994, during

which time it has impressively demonstrated its pioneering role

with 180 patents.

15

Fleet trials are showing the way: Ten Fuso Canter Eco Hybrid trucks are

undergoing a three-year period o trial operation in London.

Our goal is to greatly reduce the uel consumption and emissions o our vehicles already today and to eliminate them

altogether in the long term in both private and public road transportation, through state-o-the-art drive technology.

lectric vehicles with battery and uel cell drive are making an important

ontribution to sustainable mobility. In the urban environment, they

re already reality in small series.



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The Vision o

Accident-ree Driving.

Daimler has already been working toward optimizing

automotive saety or many decades. To date, we

have introduced numerous technologies and systems

on the market that have been shown to enhance the

saety o all vehicles rom Daimler, whether passenger

cars or commercial vehicles. Many o these systems

have gradually been adopted by other manuacturers.

Countless accidents have thus been able to be prevented,

or their consequences mitigated.

Daimlers saety systems are thus o benet to all road

users. But our endeavors do not stop there: Despite all

our success in the past, we are continuing our research

in order to come increasingly closer to realizing the

Vision o Accident-ree Driving.


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19

From the irst crumple zone to the vehicle as a

hinking partner. Daimler has invariably been the

pioneer o developments in vehicle saety.

Passive saety or vehicle occupants and other road users.

The ongoing development o the crumple zone continues to ensure

saety in the vehicle interior; occupant protection is enhanced

even urther with adaptive airbags, seat belt tensioners, belt orce

limiters, and the sensor-controlled crash-active NECK-PRO head

restraints.

The PRE-SAFE preventive occupant protection system, which

provides a unique synergy o active and passive saety, is now

standard equipment in all Mercedes-Benz passenger cars. I the

system registers a hazardous situation on the basis o sensor

inormation, it triggers protective measures in a refex action. The

seat belts and airbags can thus deploy their ull protective eect on

impact. Unparallelled saety or bus drivers and ront passengers in

a head-on collision is ensured by Front Collision Guard (FCG),

a standard eature in the Mercedes-Benz and Setra TopClass

Travego 400 touring coaches.

Active saety that supports the driver in all situations. The

interaction o state-o-the-art radar and braking technology

prevents about 36 percent o all rear-end collisions on express-

ways. Daimler is setting store by radar to register a vehicles

5 billion people throughout the world participate in trac

n a daily basis. We intend to make the uture o mobility as

e as possible or these people. As the pioneers o saety,

e are pursuing our Vision o Accident-ree Driving.

la Barnyi, the ather o passive saety, initiated the Vision

Accident-ree Driving at Daimler in the 1950s. One product

this activity was the rigid occupant cell with crumple zones,

st introduced in 1959 in the S-Class. Fur ther groundbreaking

hievements were the anti-lock braking system r om 1978, the

rbag in 1981, and the rst electronic stability control (ESP)

stem, which has been included in all Mercedes-Benz passenger

rs as standard since 1999. The impressive result o these saety

novations: Accident statistics or 2008 registered only one-third

the number o atalities or 1953 even though there are now

ree times the number o vehicles on German roads.

oad saety is a holistic task. The objective o Daimlers

tegrated saety philosophy is to protect and support all road

ers in every situation. In the development o active saety

stems or risk prevention and o accident mitigation systems,

we adopt a real-lie saety approach based on accidents actually

occurring. We have been investigating accidents on German roads

since 1969. These ndings provide important impetus or the

development o new saety technologies. Thanks to their use, the

incidence o the most requent types o accidents in Germany

collisions at intersections, rear-end accidents, and veering o the

road has allen signicantly. And i an accident should neverthe-

less occur, warning and saety systems help prevent ollow-up

accidents. Specially developed rescue guidelines support re

brigades and emergency services in the rapid salvaging o vehicle

occupants.

Partner protection is another important component o our

saety philosophy. For many years, the Daimler engineers

have been developing technologies that provide additional

protection or pedestrians and cyclists in an accident. Vehicle

bodies without protrusions, energy-absorbing bumpers, and

underride protection or trucks are just a ew examples.

surroundings, or instance because it remains reliable under

practically all weather conditions and is not highly susceptible

to intererence. Examples o radar-based saety systems are

DISTRONIC PLUS cruise control, Brake Assist PLUS, and the

PRE-SAFE brake in passenger cars, along with Blind Spot Assist,

Active Brake Assist, and adaptive cruise control or tr ucks and

buses.

Around one in six accidents in Germany are the result o a vehicle

veering o the road. Help is at hand here in the orm o Lane

Keeping Assist in passenger cars, Lane Departur e Warning or

trucks, and the Lane Assistant (SPA) in buses. Highbeam Assist

in cars makes or improved vision: A camera registers the trac

situation and by means o an intelligent image processing

algorithm not only recognizes other illuminated vehicles, but also

calculates their distance. Night View Assist PLUS is a urther

saety innovation or cars: Two separate headlamps illuminate the

road with an invisible, non-dazzling inrared light. A camera

transmits the scenario in ront o the vehicle to an onboard display.

Cyclists and obstacles are shown as grayscale images, and

pedestrians are additionally highlighted by means o a specially

developed recognition eature.

With the Vision o Accident-ree Driving, Daimler has been analyzing real accidents or over 40 years. These indings provide impetus or the

development o new saety technologies that are o beneit to all Daimlers brands.

ae driving:

voiding danger, issuing timely

arnings, providing assistance

In case o danger:

Preventive action with PRE-SAFE

During an accident:

Giving protection as required

Ater an accident:

Preventing ollow-up accidents,

providing rapid assistance

Passive saetyctive saety

he Vision o Accident-ree Driving real-lie saety

Power o Innovation & Outlook The Vision o Accident-ree Driving


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21

The vehicle as an intelligent partner. With PRE-SAFE and

ATTENTION ASSIST, Daimler is the worlds only automotive producer

to oer assistance systems that execute refex, intelligent

actions. These two systems are networked with other onboard

systems, with which they exchange data. On the basis o the

sensor inormation rom Brake Assist, the Electronic Stability

Program (ESP) and DISTRONIC PLUS, or example, PRE-SAFE

and ATTENTION ASSIST recognize the danger o an accident at an

early stage and immediately trigger measures or occupant

protection. A urther innovation also to be ound in the new

Mercedes-Benz F 800 research vehicle is the trac jam assistant,

an upgraded version o DISTRONIC PLUS distance and speed control.

The responsibility remains with the driver.Already 15 years

ago, Daimler coined the concept o driver-tness saety as part

o the Groups all-round saety philosophy. Driver-tness saety

begins with the dimensional design o the vehicle interior, includes

all aspects o comort relating to suspension, air conditioning,

seats, and noise, and extends to the development o intelligent

assistance systems that can assume specic tasks in the moving

vehicle. Physiological measurements o typical stress indicators

and psychologically based driver interviews are also carried out

both beore and ater test drives. In addition, on board a mobile

research laboratory the so-called Mind-Lab measurements

based on neurophysiological methods provide insights into

cognitive, subconscious behavior; these ndings cannot be

infuenced by the driver. Evaluation o all these measurements

helps to constantly improve assistance systems. Despite all

technological advances in accident prevention, however, it is

ultimately the human driver who sits at the helm. Proessional

training courses or car and commercial vehicle drivers are

thereore a urther important element o accident prevention.

With radar- and camera-based assistance systems, Daimler is providing the car with senses. These systems react in a

networked manner and actively exchange data. The intelligent vehicles become thinking partners that can see, eel,

and carry out independent actions.

signiicant aspect o the Vision o Accident-ree Driving is maintaining driver itness. In the Mind-Lab mobile research laboratory, scientists at

imler are investigating cognitive subconscious driver behavior on the basis o neurophysiological measurements, in order to urther improve

sistance systems.

Our objective: Keeping the driver it, relieving the

burden, and providing all-round support.

The most requent types o accident* in Germany at a glance

*Accidents with personal injury according to 2007 German accident statistics, Source: Federal Statistical Oce

Other types o accident 11.8 %

Collision with an obstacle 0.7 %

Veering o the road 14.8 %

Changing lanes 4.4 %

Intersections 28.6 %

Pedestrians 9.4 %

Rear-end collisions 22.3 %

Head-on collisions 8.0 %



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hinking and acting holistically. Protecting and supporting road users in

ll situations is the objective o Daimlers integrated saety philosophy.

23

Three trucks o the Mercedes-Benz brand are demonstrating the latest developments in saety technology:

The Saety Truck, a Mercedes-Benz Actros, is i tted with the Active Brake Assist e mergency braking system. When required, it autonomously initi ates ull braking.

It also includes a stability control system or truck-trailer combinations and a reversing aid or maneuvering with a trailer.

In 2006, the premium touring coach Mercedes-Benz Travego was voted the worlds saest touring coach by a panel o experts. This was also the result o innovative

technologies such as the unique Front Collision Guard (FCG), a standard eature that protects the driver and co -driver in the event o a rontal impact.

The Adaptive ESP electronic stability program installed in the Mercedes-Benz Sprinter Saety Van makes the transport o goods and people even saer. The system

not only improves cornering ability, but al so helps prevent body roll and overturning.

rtner protection is at the oreront o Daimlers saety philosophy. Camera-based assistance systems, along with extensive measures in the ield o

ssive saety, aord protection or the most vulnerable road users.

e perect interplay o driver-tness saety, operational

ety, assistance systems, and driver training ser ves a

pecic aim: keeping the driver t and alert, relieving the

urden, and providing all-round support.

oking to the uture. Focused, timely, comprehensive inormation

r all road users on trac fow and hazardous situations is crucial

road saety and mobility o the uture. This can be only achieved

th a holistic approach. The challenge at hand or Daimler is

ereore to link inormation rom the vehicles surroundings within

intelligent trac inrastructure by means o innovative driver

assistance unctions using modern communication systems. This

will require intensive cooperation with other automotive manuac-

turers and with exper ts rom the elds o telecommunications and

trac management.

Experimenting or greater saety. The Experimental Saety

Vehicle (ESF) program dates back to the early 1970s. It was in

these vehicles that Daimler developed almost all major active and

passive saety systems. The current ESF 2009 likewise shows

new, unconventional approaches to enhancing vehicle saety and

provides detailed insights into current development projects.



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Diversity is our

competitive

advantage.

Securing the uture, health protection, and work-

place saety are highly important to us at Daimler.

At the same time, we promote diversity among our

employees in a sustainable manner; it is only through

active exchange and avorable cooperation that new

ideas and innovative products arise which ully refect

the breadth and scope o our company.

As an active part o society, we also have a sense o

responsibility toward many urther stakeholders.

With ull commitment, we intend to continue providing

assistance and support throughout the world.


14/33

27

We provide mobility or people all over the world.

Not only with our innovative products, but also as

an attractive employer.

production, as in every other sector, our employees are characterized by proessional qualiication, entrepreneurial actions, communication skills,

d team spirit.

constant fow o new ideas and visions has made Daimler

G what it is today: a world-leading manuacturer o premium

assenger cars and the largest producer o commercial

ehicles. These ideas or uture-proo products and intelligent

olutions, which arise in the minds o our employees, are

ur compass or the best route to the uture o the automobile.

raduates and young proessionals: First steps on the career

dder. The ideal start to a long-term career at Daimler is the

oup-wide CAReer graduate training program. Graduates rom

chnical or business courses o study and candidates with up

three years proessional experience are equally welcome. This

- to 15-month program oers ideal preparation, in various

nctional areas and at locations in Germany and abroad, or

ositions o responsibility within the company. In addition to the

actical part o the program, participants intensiy their expertise

supplementary seminars and workshops. They are accompanied

an experienced Daimler executive, who supports them as a

oessional and personal mentor throughout their period o training.

Candidates with working experience: A career boost at Daimler.

Whoever has the ambition to reinvent the automobile over and over

again, together with more than 250,000 colleagues worldwide, is in

the best o hands at Daimler whether as a business economist,

controller, in the production sector, or in any other department.

In addition to proessional qualications, urther important assets

required o uture Daimler employees are entrepreneurial actions,

communication skills, and team spirit. The individually tailored

Learning on the Job orientation program gives candidates an

uncomplicated introduction to their workplace and enables

them to rapidly incorporate and deepen their own knowledge.

Doctoral candidates: Research as the engine o progress.

Those wishing to combine their academic activities with practical

work have in Daimler a partner that opens up many opportunities.

We invest several billion euros annually in research and give doctoral

candidates the opportunity to extend their know-how by means o

inormation and contacts, insights into our work, research materials,

and personal mentors. The requirements are an academic

degree with an excellent grade, a thesis supervisor who supports the

candidates academic work and last but not least great commit-

ment and passion or a eld that represents a urther important

step toward sustainable mobility.

School and university students: From theory to practice.

Interns, too, are in the midst o the action at Daimler right rom

the start. Whether in development, purchasing, or inormation

technology with an internship they experience the workings o a

global enterprise at close quarters. In a school student internship

or in initial practical experience during a cour se o study, interns

are involved in important processes and assume responsible

tasks. They can contribute their theoretical knowledge, while at

the same time broadening their scope o practical experience

as student trainees or in holiday employment. As the very rst

pioneer o the automobile, Daimler also gives ample opportunity

or modern-day pioneers to develop: Term papers and diploma,

bachelors, or masters theses provide maniold benets or both

sides, not only in research and development.

For outstanding students undergoing technical and commercial

courses, we also oer the Daimler Student Partnership, a multi-

location promotion program. Personal care, individual support,

and practical assignments in the students home countries and

abroad provide the ideal setting or a successul s tart to a career.

Daimler is an employer with a great deal to oer: In addition to

vocational programs and opportunities or development, this also

extends to programs or combining elements o proessional and

private lie.

Daimler an employer with a great deal to oer. Our employees are the oundation o our success.

Playing a role in shaping ones own development

Challenging tasks, diverse opportunities or development

Individual talent management

International teams

All-round training and qualication oers

Integrating proessional and private lie

Versatility and individualized working hours

Sport, recreation, health, and pension oers

Corporate child care

Vehicles on special terms

A competitive payment system

Power o Innovation & Outlook Diversity is Our Competitive Advantage


15/33

29

b or amily? This question need not be asked at Daimler. Flexible working arrangements and daycare centers make or a perect combination o

reer and amily lie.

pportunities or development: Promotion and training

ade to measure. Preparedness to undergo lielong learning

indispensable in our rapidly changing world. This includes

peatedly putting ones own perormance to the test and

bjecting onesel to constant development; and this is the idea

hind LEAD (Leadership Evaluation And Development), Daimlers

dividualized employee promotion program. Target agreements

d tailored development schemes support employees through-

t the world in their urther development. We also oer many

pportunities or specialist and personal proessionalization,

g. language and IT courses, training courses or moderation skills

work techniques, and intercultural programs.

ork-lie balance: Work and leisure in harmony. With fexible

bs and our sternchen daycare centers or children up to three

ars o age, which we are constantly expanding, we are ostering

lance between working and amily lie. Numerous tness and

sure-time activities underscore our claim to oer our employees

e best work-lie balance, along with our social benets. Daimler

sumes a leading position in this eld, or example with the

Daimler Vorsorge Kapital company pension scheme. Th e package

o services also includes a lucrative idea management program, in

addition to special rates and attractive nancing schemes or all

our passenger car models.

Diversity: Our strength lies in variety.To remain in a position to

provide top perormance or sustainable mobility, we at Daimler

set store by the diversit y o our workorce. We benet rom a wide

variety o experience, perspectives, and expertise throughout the

world and in an entrepreneurial context. These assets refect the

diverse nature o our customers, suppliers, investors, and the

environment. Each and every individual contributes toward

creating a respectul and appreciative working environment: We

are joining orces to shape the uture o Daimler. We intend to

expand this culture o diversity and to learn rom others. For this

reason, the Global Diversity Oce conducted an external

best-practice sharing program in the rst hal o 2009 together

with other companies, in order to compare diversity management

activities and to constantly optimize our own programs.

Shaping the uture o the automobile together.

Daimler is a strong partner or young pioneers who want to combine their academic work with practical experience: a partner who creates opportunities,

provides contacts, research materials, and insights, and gives optimum support along the road to the uture. We appreciate the various opinions, values, and

liestyles o our employees and oer diverse opportunities or deploying and urther developing skills and talents on a worldwide basis. The diversity o our

workorce unites dierent experiences, competencies, and cultures. We thereby relect the diversity o our customers, suppliers, and investors and those o

our environment. This is why we are ahead i n the race or the best solutions and are together shaping the uture o the automobile with passion.

We provide a working environment in which equal opportunity,

airness, honesty, and a cooperative environment are lived out

on a daily basis by the people at Daimler.



16/33

31

We assume social responsibility. In practical terms

with help and advice, and by promoting numerous

projects.

a good corporate citizen, Daimler looks beyond the connes

the Group and takes an active interest in positive and

ustainable developments in society. Promotion o basic and

dvanced training, support or global climate protection,

nd not least intensive dialogue with our customers and share-

olders are at the ocus o our actions.

orporate success with sustainability. With the establishment

the Corporate Sustainability Board at Board o Management

vel, Daimler in 2008 urther reinorced its sustainability manage-

ent and successully concentrated various processes: Despite

e nancial and economic crisis, we are continuing to invest in

w products and green technologies in important growth markets.

the same time, we are increasing our eorts or ecient

anagement, with the aim o securing long-term success that can

experienced by our shareholders and employees. Sustainability

crucial to production, to our automotive products and nancial

rvices, and to economic activity. For our suppliers, too, we have

rmulated universally valid Sustainability Guidelines that also

apply in turn to their subcontractors. Accordingly, the Daimler AG

share has been listed or the ourth consecutive year in the Dow

Jones Sustainability Index (DJSI), one o the worlds most renowned

sustainability indexes.

Social responsibility toward our employees. Our more than

250,000 employees worldwide shape Daimlers lasting success.

Our social responsibility begins with these people. We adhere to

our high standards o training and oer our employees the oppor-

tunity to urther develop their intercultural and personal skills

according to individual requirements and with a view to the uture.

Measures or reconciling work and amily lie, along with our

company pension scheme which was thoroughly revised in 2009,

are urther elements o our investment in the uture. We likewise

expect o our employees responsible actions and adherence to

legislation and ethical principles, to which we are committed on

a voluntary basis or example as part o the Global Compact

voluntary industrial initiative o the United Nations.

Commitment to customers and society. Customer satisaction

is our top priority. From development, through service, to the

environmentally compatible recycling o end-o-lie vehicles, we

take customers requirements into account over the entire product

liecycle. As a globally active enterprise, we are also committed to

the needs o society: or example by promoting education, science,

the environment, culture, sports, and health, by supporting charitable

projects, and by providing disaster relie. Daimler attaches great

importance to national political dialogue and also contributes to

international and especially transatlantic cooperation.

Playully t or trac. For some ten years, we have been involved

in the international MobileKids road saety initiative. In 2010 Daimler

is presenting a urther developed concept in order to increase

awareness among school pupils, parents, and teachers or the

hazards o road trac. Our objective is to actively communicate

knowledge on road saety and sustainability, teach correct behavior

in road trac, and encourage interaction between children, teachers,

and parents.

For Daimler, sustainability is a undamental principle. Long-term economic success is only possible when economic, ecological,

and social objectives are in mutual accord.

cial responsibility begins with our employees. High standards o training give them the opportunity to develop their intercultural and personal skills.

Our global presence is both an opportunity and an obligation.

We intend to play an active role i n shaping our social environment and to contribute to dialogue and intercultural understanding.

In our promotion projects, we make a undamental distincti on between our types o assistance: donations, sponsoring, oundation support, and practical help

such as voluntary work on the part o our employees and the transer o expertise and other practical assistance rom our company. To diering extents, we

actively implement these orms o assistance or projects in the ields that we have deined or our societal activities: the promotion o education, science, the

environment, culture, sport and health, support or charitable projects, and disaster relie.



17/33

She was more daring

than I, and once

embarked on a highly

taxing journey that

proved crucial to the

subsequent develop-

ment o the motor

car.

Carl Benz reerring to his wie Bertha, who in August

1888 became the rst person in the world to undertake

an overland drive in a gasoline car, rom Mannheim to

Porzheim.

ioneering Achievements.


18/33

35

hink green. Innovations or reducing consumption

and increasing eiciency.

reduce the consumption and emissions o our vehicles already today and to eliminate them entirely in the long term, we are setting store by:

1997: First bus with uel

cell drive: NEBUS, based on

the Mercedes-Benz O 405

1997: Benchmark in eciency:

CDI technology (common

rail direct injection) in the

Mercedes-Benz C 220 CDI

1998: Endurance test launch:

Electric test vehicle or

everyday use, based on the

Mercedes-Benz A-Class

1998: Orion transit buses

with hybrid drive in

everyday trial operation in

New York

1999: In NECAR 4, the

tank and uel cell unit are

located in the sandwich

loor o the Mercedes-Benz

A-Class or the rst time

1985: Closed-loop emission

control with three-way

catalytic converter

1992: 20 Mercedes-Benz

vehicles in a large-scale

project or ield testing

o electric vehicles

1994: First uel cell vehicle:

NECAR (New Electric Car),

based on the Mercedes-Benz

MB 100 van

69: First electric test bus

h hybrid drive technology:

ercedes-Benz OE 302

72:First electric test van

th battery-exchange

chnology: Mercedes-Benz

6 LE

75: First hydrogen test

hicle: Mercedes-Benz

307 with hybrid and

ernal combustion engine

1979: First hybrid bus with

combined diesel/battery

operation: Mercedes-Benz

OE 305

1979: Launch o a ve-year

pilot test: 13 electric hybrid

buses in regular service

1982: First electric test car


mid-series station wagon

2006: Mercedes-Benz CLS

350 CGI with economical

piezo gasoline direct

injection and spray-guided

combustion

2006: First van in Europe

with hybrid technology:

Mercedes-Benz Hybrid

Sprinter 316 CDI

2006: Fuso Canter Eco

Hybrid enters series

production

2007: Orion VII hybrid

buses enter line operation

in New York

2008: Freightliner

M2e-Hybrid proves its worth

in everyday operation

First automobile with

hybrid drive and lithium-

ion battery: Mercedes-Benz

S 400 HYBRID

Small series production:

Mercedes-Benz B-Class

F-CELL and smart ortwo

electric drive

BlueEFFICIENCY package

introduced in the Sprinter

van

The logistics company DHL

tests the Mercedes-Benz

Atego BlueTec Hybrid

Serial diesel hybrid bus

or everyday use:

Mercedes-Benz Citaro

BlueTec Hybrid

e-mobility Berlin, the worlds

largest eld trial with

electric cars, launches with

vehicles rom Daimler

Fuel cell in practical

operation : Mercedes-Benz

Citaro FuelCELL Hybrid and

200 Mercedes-Benz B-Class

F-CELL

Electromobility : Further

e-mobility projects in eight

countries

Environment-riendly :

Delivery o the rst

Mercedes-Benz Atego

BlueTec Hybrid trucks

New BlueTec engines in

NAFTA trucks meet the

worlds strictest emissions

standard

E-van: Small-series launch

o the E-CELL Vito

76 economical, clean

BlueEFFICIENCY models

introduced by the end o 2010

2003: Fuel cell city buses


Citaro in regular operation:

36 vehicles on three

continents

2003: Diesel engine with

hybrid module in the

Mercedes-Benz F 500 Mind

research car

2004: First BlueTec truck

with technology or the

worlds cleanest diesel

2004: Freightliner van with

hybrid drive in everyday use

in the USA

2004: 60 Mercedes-Benz

A-Class F-CELL cars

in operation worldwide

At least one new hybrid

model per year, including

diesel-engined vehicles

Superior in perormance

and environmental

protection : E 300 BlueTEC

Hybrid

Electric Mercedes-Benz

and smart vehicles: With

lithium-ion batteries rom

own production

S 500 Plug-in Hybrid on the

roads: Environmental

protection in the premium

class

Small series o the

Mercedes-Benz Sprinter

with hybrid drive

Delivery o the rst

Mercedes-Benz Actros trucks

and tractor units with

BlueTec

First Mercedes-Benz Citaro

city buses with BlueTec

technology

World record drive over

160,000 kilometers

demonstrates the peror-

mance and eciency o

CDI technology

ptimization o vehicles with state-o-the-art internal combustion engines;

urther increasing eiciency through hybridization made to measure;

ocally emission-ree electromobility with battery and uel cell vehicles;

development o alternative uels and mobility concepts.

This also extends to innovative inancing solutions and services.

he Road to Emission-ree Mobility.

Our innovations make or reduced consumption and sae driving.

We are making urther advances with groundbreaking ideas or

even greater active and passive saety. We are determined to remain

at the oreront o the automotive industry in the uture as well.

Power o Innovation & Outlook Pioneering Achievements

2005 2006 2008 2009 2010 ater 201069 1978 1979 1984 1985 1996 1997 2002 2003 2004


19/33

3737

59: The worlds rst saety

dy or passenger cars, with

mensionally stable occu-

nt cell and crumple zone

64: First bus with

ear-ree brake (retarder)

78: World premiere o the

ti-lock braking system

BS) or passenger cars

80: First airbag and seat

lt tensioner available in

oduction cars

e ABS system developed

Daimler prevents the

eels rom locking during

aking. The vehicle remains

eerable even in a sharp

aking maneuver

1981: Daimler launches i ts

rst ABS or commercial

vehicles on the market

1984: ABS as standard in

all Setra buses

1987: First acceleration

skid control (ASR) or

commercial vehicles

1995: First electronic

stability program (ESP)

1996: Series introduction o

Brake Assist (BAS), a world

rst in cars

In critical situations, the ESP

driver assistance system

strategically brakes individual

wheels automatically to

prevent the vehicle rom

skidding. The driver can thus

maintain control o the

vehicle

First tridion saety cell

in the smart

Adaptive airbag in the

S-Class

Windowbag in the E-Class

1999: All Mercedes-Benz

passenger cars equipped

with ESP as standard

2000: First Lane Keeping

Assist or trucks

2001: Telligent stability

control or trucks and buses

2002: First preventive

occupant protection system

or passenger cars:

PRE-SAFE

2003: ESP as standard

in all touring coaches

2005: Brake Assist PLUS

provides visual and acoustic

warning o an imminent ront-

end collision

2005: NECK-PRO crash-

active head restraints in

the E-Class or the rst time

2005: Adaptive brake lights

as standard in the S-Class

2006: PRE-SAFE brake

or passenger cars:

Autonomous partial braking

2006: Active Brake Assist

(ABA) or Mercedes-Benz

trucks

2006: Forward-looking

headlamp technology:

Intelligent Light System

2007: Front Collision Guard

(FCG) or buses: Protection in

ront-end collisions

2008: Active Brake Assist

(ABA) rst presented in the

Mercedes-Benz Travego

New in Mercedes-Benz cars:

ATTENTION ASSIST

drowsiness detection,

PRE-SAFE brake system

or autonomous emergency

braking in hazardous

situations, and Night View

Assist PLUS with pedestrian

detection

Leading the way in pedestrian

saety: The Adaptive Hood

increases the deormation

space in an accident

In the Mercedes-Benz

E-Class and S-Class: Video-

based Speed Limit Assist

Experimental Saety Vehicle

ESF 2009 presented

Active Brake Assist (ABA)

as standard in touring

coaches with adaptive

cruise control

F 800 research vehicle

with innovative saety

technology, e.g. the trac

jam assistant

New Setra TopClass with

ront Collision Guard

(FCG) or North America

Already a reality in the

Mercedes-Benz Experimental

Saety Vehicle ESF 2009,

and on the road tomorrow

as urther milestones in

vehicle saety rom Daimler:

PRE-SAFE Structure,

Braking Bag, PRE-SAFE

Pulse, interactive vehicle

communication, and spot-

light eature

imler will continue to ensure saety or the mobility o the uture, with pioneering milestones.

r comprehensive strategy ocuses on the ollowing aspects:

ermanently relieving the burden on the driver;

ctively mastering dicult situations with the vehicle;

ving optimal protection to road users.

Sae driving. Protection or people and vehicles in

oad traic.

he Vision o Accident-ree Driving.

Power o Innovation & Outlook Pioneering Achievements

59 1980 1981 1994 1995 1997 1998 1999 2001 2002 2005 2006 2008 2009 2010 ater 2010


20/33

Overview o the divisions.

1. Mercedes-Benz Cars

The products supplied by Mercedes-Benz Cars range rom the high-quality small cars o the smart brand to

the premium automobiles o the Mercedes-Benz brand and to the Maybach luxury sedans.

2. Daimler Trucks

Daimler Trucks has ve strong brands under its umbrella the brands Mercedes-Benz, Freightliner, Western Star,

and Fuso, along with the American school bus brand Th omas Built Buses.

3. Mercedes-Benz Vans

The product range o Mercedes-Benz Vans comprises van series o the Mercedes-Benz brand: Vito and

Viano, Sprinter (under the Freightliner and Mercedes-Benz brands in the NAFTA region since January 2010)

and Vario.

4. Daimler Buses

Daimler Buses is the worlds leading manuacturer o buses above eight tons, with the brands Mercedes-Benz,

Setra, and Orion. As a leader in technology with ull-line expertise, the Mercedes-Benz Buses and Coaches

brand provides a complete range o products.

5. Daimler Financial Services

Daimler Financial Services AG is a subsidiary o Daimler AG. It provides customized nancing solutions that

promote sales o vehicles rom the Daimler Group worldwide.

Daimler at a glance. Daimler AG is one o

he worlds leading automotive companies.

With its divisions Mercedes-Benz Cars,

Daimler Trucks, Mercedes-Benz Vans, Daimler

Buses, and Daimler Financial Services, the

Daimler Group is one o the largest producerso premium cars and the worlds biggest

manuacturer o commercial vehicles with a

global reach. Daimler Financial Services

provides a ull range o nance oers with

nancing, leasing, insurance, and feet

management.


21/33

Facts and Figures Daimler AG 41

Daimler AG. We are shaping the uture o mobility

with groundbreaking technologies, products, and

services.

The companys registered oce and corporate headquarters

are in Stuttgart. In addition to Mercedes- Benz the worlds most

valuable premium automobile brand Daimlers brand portolio

currently includes the smart, Maybach, Freightliner, Fuso, Western

Star, Detroit Diesel, Setra, Orion, and Thomas Built Buses brands.

As a company with a claim to excellence, we strive or sustainable

growth and protability at the level o the best in the industry.

We will constantly reinvent the car with enthusiasm and passion.

We intend to secure mobility or uture generations by means o

innovative and sustainable vehicle concepts. With a unique product

blend and a wide variety o drive concepts, we provide solutions or

the automotive needs o today and tomorrow.

e objective o Daimler AG is to successully meet the mobility

emands o the uture. We endeavor to create lasting value or

ur shareholders, customers, and employees, and or society

a whole.

th our divisions Mercedes-Benz Cars, Daimler Trucks,

ercedes-Benz Vans, Daimler Buses, and Daimler Financial Services,

e at Daimler are the worlds leading supplier o premium passenger

rs and the largest manuacturer o commercial vehicles. With

aimler Financial Services, we also provide our customers with a ull

nge o nancing solutions centered on the automobile. Daimler AG

stributes its products in almost every country o the world and

s production acilities on ve continents. The Daimler share is

ted on the stock exchanges in Frankurt, New York, and Stuttgart.

Consolidated revenue 2009

by division in millions o

Mercedes-Benz Cars 41,318

Daimler Trucks 18,360

Mercedes-Benz Vans 6,215

Daimler Buses 4,238

Daimler Financial Services 11,996

Reconciliation1 (3,203)

by region in millions o

Western Europe 36,458

thereo Germany 18,788

NAFTA 19,380

thereo USA 16,569

Asia 12,435

thereo China 4,349

Other markets 10,651

Total 78,924

1 The other business activities, in particular the shares in Chrysler, EADS,

and Tognum calculated according to the equity method, are i ncluded under

Reconciliation.

Daimler AG 2009

in millions o

Revenue 78,924

Investment in property, plant, and equipment 2,423

Research and development expenditure 4,181

Employees (December 31) 256,407

Cash provided by operating activities 10,961

EBIT (1,513)

Net prot (loss) (2,644)

Earnings (loss) per share (in ) (2.63)

Total dividend 0

Dividend per share (in ) 0.00

Employees by region

Germany 162,565

USA 17,697

Other countries 76,145

Total 256,407

mployees by division 2009 (December 31)

urce: Annual Report Daimler AG, 2009 Source: Annual Report Daimler AG, 2009

Daimler Group 256,407

Mercedes-Benz Cars Mercedes-Benz Vans Daimler BusesDaimler Trucks Daimler Financial Services

Consolidated revenue by division in comparison (in millions o )

2009

2007

2008

Other 5,297Sales Organization 47,625

Daimler Financial Services 6,800

Mercedes-Benz Cars 93,572



Daimler Buses 17,188

With strong brands and innovative products, we at Daimler AG are ocused on what we do best: producing inspiring premium

automobiles, rst-class trucks, vans, and buses with maximum benet or our customers, and providing tailored services all

around these products.

Total 102,595

Total 78,924

Total 105,554


22/33

Mercedes-Benz Cars.

ercedes-Benz S 400 HYBRID, the most economical

ries luxury sedan with gasoline engine.

1

4

Technologically groundbreaking emotionally ascinating.

1 The Mercedes-Benz E-Class Cabriolet oers driving pleasure that is addictive. 2 The smart ortwo electric drive demonstrates that ecological

driving can be un. 3 Top gures in perormance and eciency: The Mercedes-Benz B-Class F-CELL. 4 A dream car with its eet on the ground

is the Mercedes-Benz AMG SLS. 5 The Maybach Zeppelin: One o a kind, rom the lux ury class.

5

2 3


23/33

Facts and Figures Mercedes-Benz Cars

Mercedes-Benz Cars. From small models through

premium cars to luxury limousines.

Mercedes-Benz, we know that the best remedy against

cult times is to be ound in innovative ideas and the

bility to constantly develop cars that are technologically

oundbreaking and emotionally ascinating. The divisions

production sites throughout the world share a common

oal: the development o economical and environmentally

endly automobiles with no compromise in saety, comort,

superior driving pleasure.

ercedes-Benz: The star among the premium brands.

r almost 125 years, the three-pointed star has stood or the very

st in automobile manuacture and like no other brand symbolizes

rection, ascination, and responsibility. The name Mercedes-Benz

ands or the brands claim to leadership and the unconditional

ll to shape th e uture o the automobile. Its actions are guided by

ottlieb Daimlers motto The best or nothing.

e vehicles under the three-pointed star are noted or their saety,

mort, quality, reliability, ascinating design, and sustainable

obility. With initiatives in the areas o sports, liestyle, and ashion,

e Mercedes-Benz brand is also directly perceived in

rther spheres o lie by customers and other interested parties.

smart: Trendsetting mobility with cult character. Ater its

successul conquest o the U.S. market, Europes youngest car brand

has also been proving highly successul in Brazil and China since

2009. This environmentally oriented and unconventional automotive

brand, which stands or a blend o innovative technology and

urban mobility, is represented in more than 40 markets throughout

the world.

Maybach: Luxury and comort at the highest level. Invariably

unique and a masterpiece o aestheticism, perection, and elegance:

The Maybach luxury brand oers discerning customers more than

two million individualization options. Made by hand at Maybach

Manuaktur, the latest oer rom 2009 the Maybach Zeppelin

is successor to the legendary model o the same name that was

hailed the world over in the 1930s as the non plus ultra o auto-

motive production.

45

mployees Mercedes-Benz Cars 2009 (December 31)

Other countries 7,424Total 93,572 Germany 83,156

A-Class / B-Class C-Class / CLK-Class / SLK-Class E-Class / CLS-Class

S -Cl as s / S L- Cl as s / C L- Cl as s / S LR / Ma yb ach M -Cl as s / R -C la ss / G L- Cl as s / G LK -C las s / G -C la ss s mar t

Mercedes-Benz Cars sales (in units)

2008

Total 1,293,000

Total 1,273,000

Total 1,093,900

2007

Sales1 2009

by model in units

Mercedes-Benz2 974,700

thereo: A-Class, B-Class 215,500

C-Class, CLK-Class, SLK-Class 322,800

E-Class, CLS-Class 212,100

S-Class, CL-Class, SL-Class, SLR, Maybach 57,100

M-Class, R-Class, G Class, GL-Class, GLK-Class 167,200

smart 113,900

Total 1,093,900

by region in units



NAFTA 235,500

thereo USA 203,000

Asia / Pacic 155,900

thereo China 67,500

thereo Japan 26,700

Total 1,093,900

1 Consolidated sales (including leased vehicles and Mitsubishi vehicles built / sold

in South Arica)

2 Total based on unrounded gures

Mercedes-Benz Cars 2009

in millions o / return on sales in %

EBIT (500)

Revenue 41,318

Return on sales (1.2)

Investment in property, plant, and equipment 1,618


Unit sales 1,093,905


2009

USA 2,992



24/33

Daimler Trucks.

1

4 6

cord-holder: The Mercedes-Benz Actros BlueTec 5 is convincing

th its low CO2

output and minimal uel consumption.

5

Economical, reliable, sustainable.

1 The Freightliner Cascadia sets new standards on the American market. 2 Highly economical thanks to BlueTec technology: The Mercedes-Benz

Atego BlueTec 5. 3 The Fuso Super Great is the cleanest vehicle in its category in Asia. 4 Western Star is a premium brand or market niches such as

special applications and construction site transport. 5 The Fuso Canter Eco Hybrid is the rst series-produced hybrid truck. 6 The Thomas Built Buses

brand provides the most innovative school buses in North America.

32 3


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49Facts and Figures Daimler Trucks

Daimler Trucks. Five strong brands under the

one roo.

e made Daimler Trucks crisis-proo at an early stage with

ciency, fexibility, and active market cycle management.

s the global market leaders, we are guided by the motto

rucks or the World! even in dicult times.

ercedes Benz: Dependable quality. Trucks you can trust

our promise o value or Mercedes-Benz commercial vehicles

om the Trucks Europe/Latin America unit. They stand or

p-class product and service quality, economy, reliability, and

stainability. Whether or long-distance, construction site, or

stribution transport: The Mercedes-Benz brand oers individu-

zed solutions in the medium and heavy-duty tr uck segments.

eightliner: A wide range o applications to suit individual

eeds. Freightliner Trucks, the largest division o Daimler Trucks

orth America, produces trucks in Classes 5 to 8 to cover a broad

ectrum o applications in the commercial vehicle segment.

nder the motto Run Smart the company sets store by innovation,

chnology, and proximity to the customer.

Western Star: The specialists choice. The Western Star brand

serves niche applications such as s pecialized and construction

site transport, and long-distance haulage. The heavy-duty trucks

are premium vehicles, operated largely by autonomous entrepre-

neurs and in small feets. In keeping with the motto Serious Trucks

or Serious Truckers, they are convincing with their distinctive

appearance and their suitability or use in dicult terrain.

Thomas Built Buses: School buses or North America. The

roads o North America would be unthinkable without the yellow

school buses rom Thomas Built Buses. North Americas leading

school bus manuacturer can look back on a long tradition:

The Thomas Built Buses brand has stood or innovative design,

saety, and the highest level o quality ever since 1916.

Fuso: Customer-oriented solutions made to measure. The

vehicles rom the Fuso brand convince operators thr oughout the

world. This brand, renowned or its high quality and cost-eec-

tiveness, is oriented to individual customer requirements and

oers comprehensive parts and workshop service. Fuso thus

plays an important role at Daimler Trucks as a competence center

or light trucks and state-o-the-art hybrid technology.

Total 70,699

Mercedes-Benz Daimler Trucks North America LLC Mitsubishi Fuso Truck and Bus Corporation

Daimler Trucks sales (in units)

2009

Total 472,074

Total 259,328

Total 467,6672007

2008

Mobility in the transport sector is sustainably ensured by

33 manuacturing acilities worldwide. Customers throughout

the world benet rom an international network o development

and production locations.

Daimler Trucks 2009


EBIT (1,001)

Revenue 18,360

Return on sales (5.5)

Investment in property, plant, and equipment 597


Unit sales 259,328


Sales 2009

by region in units



United Kingdom 4,000

France 5,000

Italy 2,000

NAFTA 62,000

thereo USA 52,000

Latin America (excluding Mexico) 37,000

thereo Brazil 30,000

Asia 87,000

thereo Japan 23,000

Total 259,000

mployees Daimler Trucks 2009 (December 31)

Other countries 31,091Germany 28,582 USA 11,026

by brand in units

Daimler Trucks North America LLC 63,558

(Freightliner, Western Star, Thomas Built Buses)

Mercedes-Benz 96,227

Mitsubishi Fuso Truck and Bus Corporation 99,543

Total 259,328

urce: Annual Report Daimler AG, 2009 Source: Annual Report Daimle r AG, 2009


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Mercedes-Benz Vans.

e, comortable driving pleasure

all in the Sprinter Combi.

1

2 4

Comortable, reliable, economical.

1 Comort and saety or up to eight people: The Viano CDI 3.0. 2 The versatile Mercedes-Benz Vario caters or highly demanding transport

requirements. 3 Combining versatility and design: The Mercedes-Benz Vito. 4 The Mercedes-Benz Sprinter is available with bodies to suit

all requirements.

3


27/33

by model in units

Mid-size vans 57,928

Large vans 107,645

Other 3

Total 165,576

by region



Eastern Europe 10,980

USA 1,604



Total 165,576

Mercedes-Benz Vans. Reliable, eicient transport

specialists with the Sprinter or guaranteed success.

Facts and Figures Mercedes-Benz Vans 53

mployees Mercedes-Benz Vans 2009 (December 31)

USA 72 Other countries 4,952Total 15,226 Germany 10,202

Sprinter Vito Viano Vario

Mercedes-Benz Vans sales (in units)

2009

Total 287,198

Total 165,576

Total 289,0732007

2008

Despite a dicult market environment, Mercedes-Benz Vans has urther extended its leading position in the European market

and signicantly upgraded its model range with ecient technologies.

ith perection and attention to detail, Mercedes-Benz Vans

tains outstanding product quality and constantly sets new

andards with pioneering innovations and high value retention.

e brand thereby creates genuine value or the customer.

ercedes-Benz Sprinter: A product range with technology

r the uture. The Sprinter van series, available in the NAFTA

gion under the Freightliner brand and since early 2010 also as

ercedes-Benz, is characterized by pioneering technology: In the

l o 2009, we extended our range o products with uel- ecient

ueEFFICIENCY models. These vehicles bring about a reduction

uel consumption o up to two liters per 100 km. The Sprinter

as again voted Courier, Express, and Mail Van o the Year in its

ass o up to 3.5 tons.

ercedes-Benz Vito: Success through unctionality and design.

urther Courier, Express, and Mail Van o the Year is the

ercedes-Benz Vito, which came top o its class o vans up to

2 tons or the ourth time in succession. The Vito is the ideal

lution in the category o large-capacity vehicles or small trades.

It is available as a van, a station wagon, or the Mixto version. It is

also a regular sight on the streets o London, where it is the only

competitor to the traditional black cabs.

Mercedes-Benz Viano: Flexibility is the key in transportation.

Available in various lengths, engine variants, and roo heights,

the Viano models rom Mercedes-Benz provide individualized

transport solutions. Like the Mercedes-Benz Vito, these vehicles

leave the production lines at Daimler AGs Vitoria plant in the Basque

region o Spain. Bodyshell production o the Viano is automated to

93 percent. Laser cutting and welding technology are the mainstay

o the production process, along with robots in production and

assembly.

Mercedes-Benz Vario: Prepared or all requirements. Whether

as a station wagon, panel van, or pickup, as a dump truck or with

double cab: Thanks to their diverse opportunities or variation, the

Mercedes-Benz Vario models, with a permissible GVW ranging

rom 5.99 to 7.49 t, ensure reliable and ecient transport even o

large volumes o goods.

Mercedes-Benz Vans 2009


EBIT 26

Revenue 6,215

Return on sales 0.4


Research and development expenditure 193

Unit sales 165,576


Sales 2009



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Daimler Buses.

om vision to reality: The Mercedes-Benz Citaro FuelCELL

brid is the latest generation o emission-ree buses.

1

2 4

Sae, comortable, clean.

1 The Orion Hybrid is now well established in North America as a city bus. 2 The Setra TopClass 400 promises sae travel with the highest level

o comort. 3 On the market since April 2007: The large Mercedes-Benz CapaCity line-service bus. 4 The Mercedes-Benz Travego was already

assessed as the worlds saest touring coach by experts in 2006.

3


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Daimler Buses. Customers around the globe put

heir trust in the worlds No. 1 in the bus sector.

Facts and Figures Daimler Buses

ehicles rom Daimler Buses combine quality with excellent

conomy and an unsurpassed level o saety. The division is

ontinuing along this path with the development and testing

alternative drive systems.

ercedes-Benz: Buses that stand or saety and trustworthi-

ess. As the leader in technology, Mercedes-Benz oers a ull

oduct range in the bus sector. All its vehicles combine premium

ality with economy and the highest standards in saety. A highly

oessional global sales structure ensures solution-oriented,

sponsible customer service worldwide.

etra: Best in Class touring coaches or individual require-

ents. Setra meets the highest standards in comort, individuality,

d quality, as well as providing new impulses in technology,

pointments, and design. The Setra brand is characterized by high

ety standards, economy, a comprehensive range o services,

d personalized customer care with dedication and commitment.

57

mployees Daimler Buses 2009 (December 31)

Other countries 8,029USA 739Total 17,188 Germany 8,420

Daimler Buses sales (in units)

2009

Total 40,591

Total 32,482

Total 39,0492007

2008

Daimler Buses is the worlds leading manuacturer o buses over eight tons. At the ocus is the ongoing development o alternative

drive technologies.

Orion: The world leader in hybrid buses. Orion is a traditional

brand on the large North American market: More than 230 towns

and major cities in the United States have been putting their trust

in Orion buses or decades. With hybrid technology, the Orion brand

is the world market leader.

OMNIplus: Comprehensive service or the European market.

OMNIplus is the services brand or buses and touring coaches

rom Mercedes-Benz and Setra. The brand is supported by bus

specialists as well as customer-oriented services and benets in

Europes densest omnibus service network.

Daimler Buses 2009


EBIT 183

Revenue 4,238

Return on sales 4.3


Research and development expenditure 212

Unit sales 32,482


by region



NAFTA 3,899


Other markets 5,078

Total 32,482

Sales 2009



30/33

Daimler Financial Services.

e develop inancial service products tailored to

r customers individual mobility requirements.

Responsible, cooperative, world leader.

Consultation and personalized nancial service products are our particular strengths. Our extensive range o services includes nancing, leasing,

insurance, and feet management. Our more than 6,000 employees in over 40 countries throughout the world are competent partners or customers

and dealers.


31/33

Daimler Financial Services. Individualized

ehicle-related inancial solutions or customers

and dealerships worldwide.

o ensure lasting success, ascinating vehicles must be

atched by rst-class nancial services.

he Financial Services division. As one o the leading captive

ancial services providers in the automotive sector and the

orlds largest commercial vehicle nancier, Daimler Financial

rvices AG provides a broad spectrum o excellent nancing and

surance services worldwide on a daily basis. Our subsidiary with

adquarters in Berlin thereby supports the sale o our vehicles

th customized nancial services in more than 40 countries and

mploys more than 6,000 people all over the world.

ur ormula or success: Premium services under the one roo.

aimler Financial Services nances and leases more than one

three vehicles rom Daimlers global production volume. We

nclude a lease or nance contract or a vehicle rom the Group

ery 30 seconds. Our range o services comprises

nancing

easing

nsurance

eet management

ash investments and credit cards

We currently maintain over 2.4 million contracts with a total value

o more than 58 billion. This makes us an integral component o

the Daimler amily.

The obligations o excellence. Our vision is to be the best

provider o nancial services or our customers and dealerships, in

close collaboration with our automotive colleagues. To make our

customers car dreams reality, together with the vehicle sectors and

the dealerships we develop nancial service products that meet

the individual mobility requirements o our customers. Commitment

to society is also an integral part o our global identity. For this

reason, we support sel-help initiatives around the world. Pr oviding

nance is an obvious key ocus, or example in micronancing

initiatives and education projects such as the Street UniverCity in

Berlin. Within the context o community relations, the Group-wide

Day o Caring provides an opportunity or our employees to demon-

strate their personal commitment to strengthening communal spirit:

In cooperation with Habitat or Humanity, or example, accommo-

dation or the needy is built and charitable institutions or young

people are established or renovated in South Korea, the USA, and

Canada.

61Facts and Figures Daimler Financial Services

mployees Daimler Financial Services 2009 (December 31)

Total 6,800

Contract volume o Daimler Financial Services 2009 (in millions o )

Contract volume 2009

by vehicle segment in units

Mercedes-Benz Cars 1,524,000



Daimler Buses 37,000

External brands 316,000

Total 2,417,000

by market in millions o

Germany 16,137

France 1,812

Italy 1,517

United Kingdom 2,826

USA 16,204

Japan 2,171

Canada 2,002

Australia 1,624

Brazil 2,264

South Arica 1,429


Total* 58,350

* Total based on unrounded gures

In close cooperation with the Daimler brands, Daimler

Financial Services reinorces customers attachment to

the vehicle brands and supports private and business

customers, dealerships, and the Group.

Daimler Financial Services 2009


EBIT 9

Sales 11,996

New business 25,066

Contract volume 58,350



2009

Total 63,353

Total 58,350

Total 59,1432007

2008Other countries 3,349USA 1,047Germany 2,443



32/33

Mercedes-Benz Cars

Daimler Trucks

Mercedes-Benz Vans

Daimler Buses

Daimler Financial Services

Recent publications available or downloading under Downloads:

Current inormation on Daimler:

www.daimler.com

[email protected]

[email protected] and suggestions:

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