Download - 12 Foundation Guide
FoundationBest-Suited
Skin TypeCoverage Finish Oil-
FreeFragrance-
Free SPF Broad Spectrum Light Medium Light Medium Medium Dark Dark
Perfecting Makeup (liquid)
All Light to Medium
Satin P P 25 P Bare (N) Vanilla (W) Ivory (W)
Alabaster (C) Alabaster Beige (N) Creamy Beige (W) Simply Beige (C)
Soft Bisque (W) Desert Beige (C)
Medium Deep Warm (W) Delicate Beige (N)
Rich Almond (C) Warm Honey (W) Sun Beige (N)
Deep Tan (W)
Sheer DefenseTinted Moisturizer (liquid)
All Sheer Dewy P 15
24** P
L10 (C)L20 (W)
ML30 (N)ML40 (W)
M50 (W) MD70* (W)
Ultra Powder Foundation(powder)
All Sheer to Full
Matte P Ultra Fair (W) Ultra Bloom (C) Ultra Bare (N) Ultra Cameo(W)
Ultra Ivory (C) Ultra Buff (C) Ultra Chiffon (C)
Ultra Neutral (W) Ultra Cream (W)
Ultra Blush (C) Ultra Bisque (C)
Ultra Sand (C) Ultra Golden (W) Ultra Beige (C) Ultra Café (W)
Ultra Honey (C) Ultra Tan (W)
Ultra Amber (C) Ultra Spice (W) Ultra Nutmeg (W)
Ultra Toffee (W) Ultra Espresso (N)
Purely Mineral Makeup (powder)
All Sheer to Medium
Luminous P P L10 (C) (loose only) L20 (C) L28 (W)
ML40 (C) ML44 (W)
M52 (C) (loose only) M56 (N) M90 (W)Purely Mineral Pressed
Makeup (powder)All Medium
to FullSemi-Matte
P P
POWDER BASE Foundation(cream)
Dry Medium to Full
Dewy Porcelain (C) Ivory (W)
Translucent (C) Midtone (C) Rose Glo (C) Blushing Beige (C)
Rose Beige (C) Taffy Cream (C) Cream Beige (W) Alabaster Beige (N)
Sandy Beige (C) Bamboo Beige (C) Pure Beige (N) Maple Cream (W)
Champagne Beige (C) Caramel Beige (C) Newport Tan (C) Gentle Tan (C)
Fawn Beige (C) Latan (C) Golden Birch (C) Spice Beige (C)
Dark (C) Sunny Tan (C)
Ultra Foundation with HC-12(cream)
Normal to Dry
Sheer to Medium
Dewy P Cream (C) Porcelain (C) Ivory (C)
Alabaster (C) Creamy Beige (C) Simply Beige (C)
Soft Bisque (W) Quiet Rose (C)
Sandy Beige (N) Golden Beige (W) Pure Beige (N) Tan Beige (C)
Sun Beige (W)
TOTAL FINISH Compact Makeup(cream)
Normal to Dry
Sheer to Full
Matte or Dewy
Porcelain (C) Ivory (N)
Light Neutral (C) Alabaster Beige (N) Creamy Beige (N)
Sandy Beige (W) Golden Beige (W) Medium Neutral (C) Medium Deep Neutral (N)
Medium Deep Golden (C) Toffee (W) Buff Beige (C) Delicate Beige (N)
Café Au Lait (W) Deep Neutral (C) Amber Beige (W)
Flawless Effect Liquid Foundation(liquid)
Normal to Dry
Medium to Full
Semi-Matte
P P 15 P L10 (W) L12 (C) L14 (W) L18 (C)
L22 (W) L24 (C)
ML28 (N) ML30 (W) ML34 (C)
ML36 (C) ML42 (N)
M50 (C) M54 (W) M58 (C)
MD70 (W) MD74† (W)
D80 (C)
Timeless Age-Defying Makeup(liquid)
Normal to Dry
Medium to Full
Luminous P P 20 P Cream (C) Porcelain (C) Sesame (C)
Vanilla (N) Ivory (W)
Alabaster (C) Alabaster Beige (N) Creamy Beige (W)
Simply Beige (C) Soft Bisque (W) Quiet Rose (C)
Sandy Beige (C) Pure Beige (N)
Tan Beige (C) Sun Beige (W)
Aqua Balance Makeup(liquid)
Normal to Oily
Medium to Full
Semi-Matte
P P L5 (N) L10 (W) L16 (W) L18 (C)
L22 (W) L24 (C) L26 (N)
ML30 (W) ML34 (C)
ML36 (W) ML40 (C) ML42 (N)
M50 (C) M52 (W)M54 (W)M58 (W)
MD70 (W) MD74 (C) MD76 (C) MD78 (W)
D80 (C) D82 (N)
Liquid Makeup SPF 16 (liquid)
Normal to Oily
Sheer to Medium
Semi-Matte
P P 16 P Creamy (W) Porcelain (C) Ivory (W)
Alabaster (C) Creamy Beige (W) Simply Beige (C)
Soft Bisque (W) Quiet Rose (C)
Sandy Beige (W) Pure Beige (W) Tan Beige (C)
Sun Beige (W)
Smart Finish Compact Makeup(cream to powder)
Normal to Oily
Sheer to Medium
Matte P P 18 P Porcelain (C) Sesame (C) Vanilla (W)
Ivory (W) Natural (W)
Alabaster (C) Alabaster Beige (C) Creamy Beige (W)
Simply Beige (C) Soft Bisque (W)
Sandy Beige (C)
Lasting Foundation(liquid)
Oily Medium to Full
Matte P P 12 Cream (N) Porcelain (C) Sesame (N)
Vanilla (W) Ivory (N) Natural (W)
Alabaster (C) Alabaster Beige (W) Creamy Beige (C) Simply Beige (C)
Soft Bisque (W) Ecru (W)
Sandy Beige (C) Golden Beige (W) Pure Beige (N)
Wheat* (W) Tan Beige (C) Sun Beige (W)
*Shade not available in Canada †Shade only available in Canada Undertones: N = Neutral, C = Cool (pink), W = Warm (yellow) **Sheer Defense SPF 24 formula upgrade to begin shipping in 4th Quarter 2012. All information is subject to change.
Foundation Selection Guide
© 2012 Merle Norman Cosmetics, Inc. 4/12
Concealer BenefitsBest- Suited
Skin TypeCoverage Finish Oil-Free Fragrance-
Free Light Medium Light Medium Medium Dark Dark Other
Dual Action Concealer(liquid)
Hydrating, buildable coverage with anti-aging benefits. All Buildable Semi-matte
P P Light (C) Medium Light Neutral (N) Medium Light Cool (C) Medium Light Warm (W)
Medium (N) Medium Dark (N)
Cover Up(liquid)
All-day wear; waterproof. Available in color-neutralizing shades.
All Full Matte P P Light (C) Cool Light (C)Warm Light (W)Medium Light (W)
Warm Medium (W) Medium (C) Bamboo (W)Medium Dark (N)
Toffee (W) Soft Yellow Soft GreenLilac
Creamy Concealer(cream)
Smooth buildable coverage. All Buildable Natural P P Light (N) Medium Light Cool (C) Medium Light Warm (W)
Medium (N) Medium Dark (N)
Undertones: N = Neutral, C = Cool (pink), W = Warm (yellow)
WHAT HAVE YOU GOT TO HIDE?
Companion Products:
Makeup Artistry Face #1 Brush Face #2 Brush Face #3 Brush Face #6 Brush Foundation Primer Foundation Primer Plus with SPF 15 Expert Touch Finishing Spray
Concealer Selection Guide
SOLUTIONthe general rule of thumb
CONSIDER*
minor corrections moderate corrections major corrections
Ruddiness (redness)Broken CapillariesRosaceaPort Wine StainBlemishesTattoos (red)Age/Sunspots (red)Birthmarks (red)Sunburn
To neutralize pink to red discolorations use warm or green shades. Neutral undertones can be used
to help with any minor correcting.
Dual Action Concealer (warm or neutral shades)
Creamy Concealer (warm or neutral shades)
Anti- Redness Powder (over foundation)
Cover Up (warm or neutral shades)
Cover Up Soft Green (under foundation) or Soft Yellow
Dark Circles (blue)VeinsTattoos (blue)Bruising (blue)Sunspots (blue)
Concealers with warm undertones will cancel blue/cool tones. Also excellent to brighten dark areas or add warmth. Neutral undertones will
offset subtle cool tones.
Dual Action Concealer (warm or neutral shades) Creamy Concealer (warm or neutral shades)
Cover Up (warm or neutral shades)Cover Up Soft Yellow
Dark Circles (brown)Sallow (yellow cast)Tattoos (brown/black)Chloasma (mask of pregnancy)Age/Sunspots (brown)Bruising (yellow/brown)Birthmarks (brown)Dull Skin
Concealers with cool undertones will offset any sallow/yellow tones. Also, cool tones help brighten dull or olive skin tones and neutralize
yellow bruising. Neutral undertones will counteract any lighter brown to yellow tones.
Dual Action Concealer (cool or neutral shades)
Creamy Concealer (cool or neutral shades)
Cover Up Lilac
*Select a concealer that is skin tone appropriate.