12 foundation guide

2
Foundation Best- Suited Skin Type Coverage Finish Oil- Free Fragrance- Free SPF Broad Spectrum Light Medium Light Medium Medium Dark Dark Perfecting Makeup (liquid) All Light to Medium Satin P P 25 P Bare (N) Vanilla (W) Ivory (W) Alabaster (C) Alabaster Beige (N) Creamy Beige (W) Simply Beige (C) Soft Bisque (W) Desert Beige (C) Medium Deep Warm (W) Delicate Beige (N) Rich Almond (C) Warm Honey (W) Sun Beige (N) Deep Tan (W) Sheer Defense Tinted Moisturizer (liquid) All Sheer Dewy P 15 24** P L10 (C) L20 (W) ML30 (N) ML40 (W) M50 (W) MD70* (W) Ultra Powder Foundation (powder) All Sheer to Full Matte P Ultra Fair (W) Ultra Bloom (C) Ultra Bare (N) Ultra Cameo(W) Ultra Ivory (C) Ultra Buff (C) Ultra Chiffon (C) Ultra Neutral (W) Ultra Cream (W) Ultra Blush (C) Ultra Bisque (C) Ultra Sand (C) Ultra Golden (W) Ultra Beige (C) Ultra Café (W) Ultra Honey (C) Ultra Tan (W) Ultra Amber (C) Ultra Spice (W) Ultra Nutmeg (W) Ultra Toffee (W) Ultra Espresso (N) Purely Mineral Makeup (powder) All Sheer to Medium Luminous P P L10 (C) (loose only) L20 (C) L28 (W) ML40 (C) ML44 (W) M52 (C) (loose only) M56 (N) M90 (W) Purely Mineral Pressed Makeup (powder) All Medium to Full Semi- Matte P P POWDER BASE Foundation (cream) Dry Medium to Full Dewy Porcelain (C) Ivory (W) Translucent (C) Midtone (C) Rose Glo (C) Blushing Beige (C) Rose Beige (C) Taffy Cream (C) Cream Beige (W) Alabaster Beige (N) Sandy Beige (C) Bamboo Beige (C) Pure Beige (N) Maple Cream (W) Champagne Beige (C) Caramel Beige (C) Newport Tan (C) Gentle Tan (C) Fawn Beige (C) Latan (C) Golden Birch (C) Spice Beige (C) Dark (C) Sunny Tan (C) Ultra Foundation with HC-12 (cream) Normal to Dry Sheer to Medium Dewy P Cream (C) Porcelain (C) Ivory (C) Alabaster (C) Creamy Beige (C) Simply Beige (C) Soft Bisque (W) Quiet Rose (C) Sandy Beige (N) Golden Beige (W) Pure Beige (N) Tan Beige (C) Sun Beige (W) TOTAL FINISH Compact Makeup (cream) Normal to Dry Sheer to Full Matte or Dewy Porcelain (C) Ivory (N) Light Neutral (C) Alabaster Beige (N) Creamy Beige (N) Sandy Beige (W) Golden Beige (W) Medium Neutral (C) Medium Deep Neutral (N) Medium Deep Golden (C) Toffee (W) Buff Beige (C) Delicate Beige (N) Café Au Lait (W) Deep Neutral (C) Amber Beige (W) Flawless Effect Liquid Foundation (liquid) Normal to Dry Medium to Full Semi- Matte P P 15 P L10 (W) L12 (C) L14 (W) L18 (C) L22 (W) L24 (C) ML28 (N) ML30 (W) ML34 (C) ML36 (C) ML42 (N) M50 (C) M54 (W) M58 (C) MD70 (W) MD74 (W) D80 (C) Timeless Age-Defying Makeup (liquid) Normal to Dry Medium to Full Luminous P P 20 P Cream (C) Porcelain (C) Sesame (C) Vanilla (N) Ivory (W) Alabaster (C) Alabaster Beige (N) Creamy Beige (W) Simply Beige (C) Soft Bisque (W) Quiet Rose (C) Sandy Beige (C) Pure Beige (N) Tan Beige (C) Sun Beige (W) Aqua Balance Makeup (liquid) Normal to Oily Medium to Full Semi- Matte P P L5 (N) L10 (W) L16 (W) L18 (C) L22 (W) L24 (C) L26 (N) ML30 (W) ML34 (C) ML36 (W) ML40 (C) ML42 (N) M50 (C) M52 (W) M54 (W) M58 (W) MD70 (W) MD74 (C) MD76 (C) MD78 (W) D80 (C) D82 (N) Liquid Makeup SPF 16 (liquid) Normal to Oily Sheer to Medium Semi- Matte P P 16 P Creamy (W) Porcelain (C) Ivory (W) Alabaster (C) Creamy Beige (W) Simply Beige (C) Soft Bisque (W) Quiet Rose (C) Sandy Beige (W) Pure Beige (W) Tan Beige (C) Sun Beige (W) Smart Finish Compact Makeup (cream to powder) Normal to Oily Sheer to Medium Matte P P 18 P Porcelain (C) Sesame (C) Vanilla (W) Ivory (W) Natural (W) Alabaster (C) Alabaster Beige (C) Creamy Beige (W) Simply Beige (C) Soft Bisque (W) Sandy Beige (C) Lasting Foundation (liquid) Oily Medium to Full Matte P P 12 Cream (N) Porcelain (C) Sesame (N) Vanilla (W) Ivory (N) Natural (W) Alabaster (C) Alabaster Beige (W) Creamy Beige (C) Simply Beige (C) Soft Bisque (W) Ecru (W) Sandy Beige (C) Golden Beige (W) Pure Beige (N) Wheat* (W) Tan Beige (C) Sun Beige (W) *Shade not available in Canada Shade only available in Canada Undertones: N = Neutral, C = Cool (pink), W = Warm (yellow) **Sheer Defense SPF 24 formula upgrade to begin shipping in 4th Quarter 2012. All information is subject to change. Foundation Selection Guide

Upload: nora-goodwin

Post on 31-Jul-2015

11 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: 12 Foundation Guide

FoundationBest-Suited

Skin TypeCoverage Finish Oil-

FreeFragrance-

Free SPF Broad Spectrum Light Medium Light Medium Medium Dark Dark

Perfecting Makeup (liquid)

All Light to Medium

Satin P P 25 P Bare (N) Vanilla (W) Ivory (W)

Alabaster (C) Alabaster Beige (N) Creamy Beige (W) Simply Beige (C)

Soft Bisque (W) Desert Beige (C)

Medium Deep Warm (W) Delicate Beige (N)

Rich Almond (C) Warm Honey (W) Sun Beige (N)

Deep Tan (W)

Sheer DefenseTinted Moisturizer (liquid)

All Sheer Dewy P 15

24** P

L10 (C)L20 (W)

ML30 (N)ML40 (W)

M50 (W) MD70* (W)

Ultra Powder Foundation(powder)

All Sheer to Full

Matte P Ultra Fair (W) Ultra Bloom (C) Ultra Bare (N) Ultra Cameo(W)

Ultra Ivory (C) Ultra Buff (C) Ultra Chiffon (C)

Ultra Neutral (W) Ultra Cream (W)

Ultra Blush (C) Ultra Bisque (C)

Ultra Sand (C) Ultra Golden (W) Ultra Beige (C) Ultra Café (W)

Ultra Honey (C) Ultra Tan (W)

Ultra Amber (C) Ultra Spice (W) Ultra Nutmeg (W)

Ultra Toffee (W) Ultra Espresso (N)

Purely Mineral Makeup (powder)

All Sheer to Medium

Luminous P P L10 (C) (loose only) L20 (C) L28 (W)

ML40 (C) ML44 (W)

M52 (C) (loose only) M56 (N) M90 (W)Purely Mineral Pressed

Makeup (powder)All Medium

to FullSemi-Matte

P P

POWDER BASE Foundation(cream)

Dry Medium to Full

Dewy Porcelain (C) Ivory (W)

Translucent (C) Midtone (C) Rose Glo (C) Blushing Beige (C)

Rose Beige (C) Taffy Cream (C) Cream Beige (W) Alabaster Beige (N)

Sandy Beige (C) Bamboo Beige (C) Pure Beige (N) Maple Cream (W)

Champagne Beige (C) Caramel Beige (C) Newport Tan (C) Gentle Tan (C)

Fawn Beige (C) Latan (C) Golden Birch (C) Spice Beige (C)

Dark (C) Sunny Tan (C)

Ultra Foundation with HC-12(cream)

Normal to Dry

Sheer to Medium

Dewy P Cream (C) Porcelain (C) Ivory (C)

Alabaster (C) Creamy Beige (C) Simply Beige (C)

Soft Bisque (W) Quiet Rose (C)

Sandy Beige (N) Golden Beige (W) Pure Beige (N) Tan Beige (C)

Sun Beige (W)

TOTAL FINISH Compact Makeup(cream)

Normal to Dry

Sheer to Full

Matte or Dewy

Porcelain (C) Ivory (N)

Light Neutral (C) Alabaster Beige (N) Creamy Beige (N)

Sandy Beige (W) Golden Beige (W) Medium Neutral (C) Medium Deep Neutral (N)

Medium Deep Golden (C) Toffee (W) Buff Beige (C) Delicate Beige (N)

Café Au Lait (W) Deep Neutral (C) Amber Beige (W)

Flawless Effect Liquid Foundation(liquid)

Normal to Dry

Medium to Full

Semi-Matte

P P 15 P L10 (W) L12 (C) L14 (W) L18 (C)

L22 (W) L24 (C)

ML28 (N) ML30 (W) ML34 (C)

ML36 (C) ML42 (N)

M50 (C) M54 (W) M58 (C)

MD70 (W) MD74† (W)

D80 (C)

Timeless Age-Defying Makeup(liquid)

Normal to Dry

Medium to Full

Luminous P P 20 P Cream (C) Porcelain (C) Sesame (C)

Vanilla (N) Ivory (W)

Alabaster (C) Alabaster Beige (N) Creamy Beige (W)

Simply Beige (C) Soft Bisque (W) Quiet Rose (C)

Sandy Beige (C) Pure Beige (N)

Tan Beige (C) Sun Beige (W)

Aqua Balance Makeup(liquid)

Normal to Oily

Medium to Full

Semi-Matte

P P L5 (N) L10 (W) L16 (W) L18 (C)

L22 (W) L24 (C) L26 (N)

ML30 (W) ML34 (C)

ML36 (W) ML40 (C) ML42 (N)

M50 (C) M52 (W)M54 (W)M58 (W)

MD70 (W) MD74 (C) MD76 (C) MD78 (W)

D80 (C) D82 (N)

Liquid Makeup SPF 16 (liquid)

Normal to Oily

Sheer to Medium

Semi-Matte

P P 16 P Creamy (W) Porcelain (C) Ivory (W)

Alabaster (C) Creamy Beige (W) Simply Beige (C)

Soft Bisque (W) Quiet Rose (C)

Sandy Beige (W) Pure Beige (W) Tan Beige (C)

Sun Beige (W)

Smart Finish Compact Makeup(cream to powder)

Normal to Oily

Sheer to Medium

Matte P P 18 P Porcelain (C) Sesame (C) Vanilla (W)

Ivory (W) Natural (W)

Alabaster (C) Alabaster Beige (C) Creamy Beige (W)

Simply Beige (C) Soft Bisque (W)

Sandy Beige (C)

Lasting Foundation(liquid)

Oily Medium to Full

Matte P P 12 Cream (N) Porcelain (C) Sesame (N)

Vanilla (W) Ivory (N) Natural (W)

Alabaster (C) Alabaster Beige (W) Creamy Beige (C) Simply Beige (C)

Soft Bisque (W) Ecru (W)

Sandy Beige (C) Golden Beige (W) Pure Beige (N)

Wheat* (W) Tan Beige (C) Sun Beige (W)

*Shade not available in Canada †Shade only available in Canada Undertones: N = Neutral, C = Cool (pink), W = Warm (yellow) **Sheer Defense SPF 24 formula upgrade to begin shipping in 4th Quarter 2012. All information is subject to change.

Foundation Selection Guide

Page 2: 12 Foundation Guide

© 2012 Merle Norman Cosmetics, Inc. 4/12

Concealer BenefitsBest- Suited

Skin TypeCoverage Finish Oil-Free Fragrance-

Free Light Medium Light Medium Medium Dark Dark Other

Dual Action Concealer(liquid)

Hydrating, buildable coverage with anti-aging benefits. All Buildable Semi-matte

P P Light (C) Medium Light Neutral (N) Medium Light Cool (C) Medium Light Warm (W)

Medium (N) Medium Dark (N)

Cover Up(liquid)

All-day wear; waterproof. Available in color-neutralizing shades.

All Full Matte P P Light (C) Cool Light (C)Warm Light (W)Medium Light (W)

Warm Medium (W) Medium (C) Bamboo (W)Medium Dark (N)

Toffee (W) Soft Yellow Soft GreenLilac

Creamy Concealer(cream)

Smooth buildable coverage. All Buildable Natural P P Light (N) Medium Light Cool (C) Medium Light Warm (W)

Medium (N) Medium Dark (N)

Undertones: N = Neutral, C = Cool (pink), W = Warm (yellow)

WHAT HAVE YOU GOT TO HIDE?

Companion Products:

Makeup Artistry Face #1 Brush Face #2 Brush Face #3 Brush Face #6 Brush Foundation Primer Foundation Primer Plus with SPF 15 Expert Touch Finishing Spray

Concealer Selection Guide

SOLUTIONthe general rule of thumb

CONSIDER*

minor corrections moderate corrections major corrections

Ruddiness (redness)Broken CapillariesRosaceaPort Wine StainBlemishesTattoos (red)Age/Sunspots (red)Birthmarks (red)Sunburn

To neutralize pink to red discolorations use warm or green shades. Neutral undertones can be used

to help with any minor correcting.

Dual Action Concealer (warm or neutral shades)

Creamy Concealer (warm or neutral shades)

Anti- Redness Powder (over foundation)

Cover Up (warm or neutral shades)

Cover Up Soft Green (under foundation) or Soft Yellow

Dark Circles (blue)VeinsTattoos (blue)Bruising (blue)Sunspots (blue)

Concealers with warm undertones will cancel blue/cool tones. Also excellent to brighten dark areas or add warmth. Neutral undertones will

offset subtle cool tones.

Dual Action Concealer (warm or neutral shades) Creamy Concealer (warm or neutral shades)

Cover Up (warm or neutral shades)Cover Up Soft Yellow

Dark Circles (brown)Sallow (yellow cast)Tattoos (brown/black)Chloasma (mask of pregnancy)Age/Sunspots (brown)Bruising (yellow/brown)Birthmarks (brown)Dull Skin

Concealers with cool undertones will offset any sallow/yellow tones. Also, cool tones help brighten dull or olive skin tones and neutralize

yellow bruising. Neutral undertones will counteract any lighter brown to yellow tones.

Dual Action Concealer (cool or neutral shades)

Creamy Concealer (cool or neutral shades)

Cover Up Lilac

*Select a concealer that is skin tone appropriate.