Transcript
Social Media for Startups
Getting Inside Their Heads
Your Brand
Your brand is what people say about you when you are not in the room
- Jeff Bezos
Social Media “image”
• CEO / Spokesman (1 voice)
• Department shares company account
• Each worker has their own account (@Startup_Mary @Startup_John)
Social Media Cycle
People Like REAL!
Don’t be the Terminator
Be “JESUS CHRIST”
(C x R x I)
S
•C = Credibility•R = Reliability•I = Intimacy•S = Self Orientation•T = Trust
=T
Contact
• Michael Michelini• Weibo Agent• Co-founder, CEO• [email protected]• Twitter/weibo @michelini