Download - 101 Social Media Tactics for Nonprofits
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* From Charlene Li and Josh Bernoff's book Groundswell:
Winning in a World Transformed by Social Technologies
P = People: Who?
O = Objectives: Goals?
S = Strategies: Outcomes?
T = Technologies: Tools?
The P.O.S.T. method*
Today, T is for “Tactics”
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Use Commenting Tools that Authenticate with Social Accounts
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TACTIC
Publish Photos Under a Creative Commons License
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TACTIC
Brand Your Facebook Page
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TACTIC
Brand Your Facebook Page
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TACTIC
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Connect with the Top Tweeters in Your Area
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Start, Join, & Organize Conversations with Hashtags
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TACTICUse Facebook Social Plug-ins on Your Site 33
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TACTIC
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Integrate Supporter Photos with Other Channels
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TACTIC
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Livestream Your Events
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TACTIC
41Make a Buzzworthy Video
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TACTIC
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Encourage Action on Facebook with a Custom App
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TACTIC
Launch a Like Campaign
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TACTIC
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Empower Supporters to Take Social Action
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TACTIC
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Engage the Blogging Community
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Organize a Tweetup
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Build Stewardship Through Video
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Create a Flickr Group to Support Your Mission
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TACTIC
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Create Your Own Online Community
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TACTIC
62Add Mission-Related Tips on Foursquare
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Build Real Relationships with Social Communication
TACTIC
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TACTIC
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Encourage Supporters to Make a Wish
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TACTIC
Use Video Annotations as Calls to Action
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Enable Social Giving with Peer Fundraising Tools
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Participate in Social Buying Platforms
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Ask Supporters to Pledge Social Actions
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Use Pinterest to Drive Social Commerce
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TACTIC
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Analyze Facebook Activity with Insights
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TACTIC
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Track Referrals from Social Sites
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Measure New Visitors from Social Channels
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TACTIC
Create a Social Media Listening Dashboard
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TACTIC
Use Social Media Monitoring Services
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Use Social Media Monitoring Services
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?QUESTIONS
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