seo 101 - tips and tactics for 2014
TRANSCRIPT
SEO 101 – Tips and TacticsBy James NorquayConsulting Director
High Performance SEO & Inbound Marketing Agency
WHO AM I?JAMES NORQUAY CONSULTING DIRECTOR
8 years experience in SEO and Digital Marketing
Experience in ASX and global US based companies and also a experience on Start Up’s and SMB’s.
Rated in the top 15 global SEO’s by Moz
Have worked on SEO and digital marketing directly with the following businesses over the last few years:
WHERE HAVE WE BEEN FEATURED?
……and PLENTY more sites
So what is the Australian market like for digital and SEO?
16.7 MILLION AUSTRALIANS ONLINE
Over 16.7 million Australians online and a VERY large percentage of these users are searching on Google (92%+) on a monthly basis so SEO is highly important to reach key customers.
Source: Nielson
GOOGLE DOMINATES THE AUSTRALIAN MARKET
Source: Nielson
So tell me about SEO??
Who knows what SEO is? Who does SEO full time?
1. WHO HAS A WEBSITE?
2. WHO KNOWS WHAT SEO IS?
PAID SEARCH (RED) & ORGANIC SEARCH (GREEN)
ORGANIC RANKING FIRST PLACE CTR
Source: xeobits
KEY ELEMENTS OF SEO ARE:1. URL 2. ON PAGE 3. LINKS 4. SOCIAL
Source: Matthemathman
So tell me about Domains and URLS?
PICKING THE RIGHT DOMAIN IS IMPORTANTEXACT MATCH IS STILL GOOD
Source: domain name sales
GOOD DOMAINS ARE VERY EXPENSIVE
Source: domain name sales
URL SET UP ON YOUR SITE FOR SEO BENEFIT
GOOD domain name structure:
BAD domain name structure:
Source: Moz
So tell me about Off Site SEO and Backlinks?
RANKING ELEMENTS KEY AREAS
Source: Moz
SOME EXAMPLES OF LINKS
Source: Moz
LINK BUILDING QUALITY NOT QUANTITY
Link building has changed it is more important than ever to implement a high quality link building strategy which is future proofed.
QUICK WAYS TO GAIN QUALITY LINKS
Make sure you include embed sections on Image and video content!
Competitive Link Research is highly important!
Track brand mentions via Google Alerts!
http://www.opensiteexplorer.org/http://ahrefs.com
TRACK MENTIONS & ASK FOR LINKS
http://analytics.topsy.com
http://freshwebexplorer.seomoz.org
QUICK WAYS TO GAIN LINKS
High quality profile sites and high quality content!
DON’T OVER DO THINGS
Interflora was penalised heavily by Google for placing over 150+ similar Advertorials.
Don’t use similar copy on a huge number of websites.
Keep things natural.
DON’T USE SPAMMY LINK BUILDING
You will probably receive this warning from Google if you do:
So tell me about On Site & Technical SEO?
ON PAGE SEO KEY ELEMENTS
Source: Moz
ON PAGE TAG RESTRICTIONS
Source: Moz
MAKE SURE YOU IMPLEMENT MARK UPS & META DATA
Google+ Mark-up (Rel=Author).. Facebook Meta OG Mark Up Data..
Twitter Card Mark-up..
Also Making sure title and meta mark ups are the correct size!! (Size guide prior slide)
More Information: http://blog.iacquire.com/2013/02/21/18-meta-
tags-every-webpage-should-have-in-2013/
DO NOT DUPLICATE WEBSITE CONTENT
TECHNICAL SEO IS STILL HIGHLY IMPORTANT
TRACK YOUR SITE IN GOOGLE WEBMASTER TOOLS ON A DAILY BASIS FOR TECHNICAL ISSUES
https://www.google.com/webmasters/tools/
So tell me about which social media sites impact SEO?
SOCIAL MEDIA ELEMENTS TO THINK ABOUT
Source: Moz
GET ON GOOGLE+
GET ON GOOGLE+
Image: Eric Engage
USE SOCIAL MEDIA SHARING BUTTONS
http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
Are there any other important SEO areas?
NOT PROVIDED DATA
Source: notprovidedcount.com
HUMMINGBIRD
Image: Eric Engage
HUMMINGBIRD
Image: Eric Engage
REMEMBER LOW QUALITY CAN KILL YOUR TRAFFIC
A low quality SEO strategy and low quality link building campaign can have this type of negative effect on your websites organic traffic.
This is not one of my clients !
Example of how powerful SEO can be if done correctly
400,000 unique organic SEO visitor’s increase comparing:2012 to 2013 month on month!
This is a current client!
So now I know a bit more about SEO. It’s time to DRINK!
THANK YOU – HOW TO GET IN CONTACT WITH ME?
Website:
prosperitymedia.com.au
Email:
Phone:
1300 886 452
Or come and get a card!