Download - 10 ways to get traffic from Google
10 Ways to Get Traffic From Google
Long Beach Internet MarketersSeptember 8, 2010 Meetup
Why Google?
• Google is the leading sources of traffic on the internet (179 Million Unique Visitors per month)
• #1 in search• #1 in video - Youtube
What Google Cares About• Google's mission: to organize the world's
information and make it universally accessible and useful.
• Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them.
4 Key Factors for Google
• Quality – unique, valuable• Relevance – the answer to the search• Authoritative – other people think it’s good • Fresh – New activity/stuff keeps things
fresh
Multiplying your Google Traffic• The key is leveraging your traffic into more
pages indexed, better rankings and more traffic• Leveraging your traffic:
– Repurpose content – text, image, audio, video– Syndicate content via RSS– Make pages easy to bookmark/share to earn more
back links– Encourage reviews – give links to review sites– Encourage user gen content to increase activity and
page rank
Key Sources of Traffic From Google
• Paid– Pay per click– Content network– Affiliate network– Google TV Ads
• Organic– Search– Local search/maps– Video search– News search– Image search– Product search
Pay Per Click Ads
PPC – Key Success Factors
• Pricing based on Bid x Quality Score• Quality Score
– Relevant alignment of keyword, ad and landing page
– Landing page quality– Click Thru Rate
Content Network - Text
Content Network – Banners & Videos
Content Network – Key Success Factors
• Tightly aligned ad groups• Placement targeting• Placement optimization• Quality Score
– Landing page quality– Click Thru Rate
Affiliate Network
Affiliate Network – Key Success Factors
• Landing page conversion• Affiliate tools• 3-Month EPC - Three Month Earnings Per
Click• 7-Day EPC - Seven Day Earnings Per
Click • Payout Rank - Advertisers are ranked by
commissions paid to publishers over the past 90 days.
Google TV Ads
Organic Search
Organic Search – Key Success Factors
• On page SEO/Relevance to keyword – domain, page title, page description, page
content – Valid HTML – make it easy for the bot
• Off page SEO– Quantity and Quality of links back to page– Relevance of links to keyword
• Content Freshness/Recency
Local Search/Maps
Local Search – Key Success Factors
• On page SEO/Relevance to keyword/location – domain, page title, page description, page
content, address• Quality listing in Google Places• Positive reviews• Add Tags (paid service)
Google Places to Manage Your Listing
Image Search
Image Search – Key Success Factors
• Google is a blind user and relies on words around image to index images
• Filename, alt and title tags relevancy to keyword
• Off page SEO– Quantity and Quality of links back to page– Relevance of links to keyword
• Content Freshness/Recency
Video Search
Video Search – Key Success Factors
• Google is a blind user and relies on words and actions around video to index video
• Title and description relevancy to keyword• Frequency of video posts, views, votes,
rating and bookmarks
News Search
News Search – Key Success Factors (1)
• Getting accepted as a news source– Article URL’s should consist of at least 3 unique digits, and look
static;– Each article name should preferably be H1/H2-tagged and be
the same as the page title;– Articles should be published at least 3 times a day;– Make sure your site content is unique;– There should be multiple site authors (and a page listing all the
authors);– Include your organization information: contact and “about”
pages;– The site logo should clearly state what niche the site covers;– Each article should include its author’s name.
News Search – Key Success Factors (2)
• Getting ranked as a news source– News site map– Unique and clickable title– Great images– Be fast– Be relevant– Good content length > 250 words
Product Search
Product Search – Key Success Factors
• Use Google Base to submit data feed• Data feed elements very important
– Title, description, price, other data tags• Data feed freshness factor• Positive reviews, especially on Google
Checkout
Links• Google Adwords – PPC & content &
banners – http://adwords.google.com/
• Google Affiliate Network– http://www.google.com/ads/affiliatenetwork/
• Google TV Ads – http://www.google.com/adwords/tvads/
Links - 2• Google Local Search
– http://www.google.com/local/add/businessCenter
• Google Base – Product Search– http://www.google.com/base
• Google Webmaster Tools – sitemaps etc.– http://www.google.com/webmasters/
• Google New Search submission– http://
www.google.com/support/news_pub/bin/topic.py?hl=en&topic=11662