10 ways to get traffic from google
DESCRIPTION
How to get more traffic from Google using 10 different sources of Google traffic.TRANSCRIPT
10 Ways to Get Traffic From Google
Long Beach Internet MarketersSeptember 8, 2010 Meetup
Why Google?
• Google is the leading sources of traffic on the internet (179 Million Unique Visitors per month)
• #1 in search• #1 in video - Youtube
What Google Cares About• Google's mission: to organize the world's
information and make it universally accessible and useful.
• Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them.
4 Key Factors for Google
• Quality – unique, valuable• Relevance – the answer to the search• Authoritative – other people think it’s good • Fresh – New activity/stuff keeps things
fresh
Multiplying your Google Traffic• The key is leveraging your traffic into more
pages indexed, better rankings and more traffic• Leveraging your traffic:
– Repurpose content – text, image, audio, video– Syndicate content via RSS– Make pages easy to bookmark/share to earn more
back links– Encourage reviews – give links to review sites– Encourage user gen content to increase activity and
page rank
Key Sources of Traffic From Google
• Paid– Pay per click– Content network– Affiliate network– Google TV Ads
• Organic– Search– Local search/maps– Video search– News search– Image search– Product search
Pay Per Click Ads
PPC – Key Success Factors
• Pricing based on Bid x Quality Score• Quality Score
– Relevant alignment of keyword, ad and landing page
– Landing page quality– Click Thru Rate
Content Network - Text
Content Network – Banners & Videos
Content Network – Key Success Factors
• Tightly aligned ad groups• Placement targeting• Placement optimization• Quality Score
– Landing page quality– Click Thru Rate
Affiliate Network
Affiliate Network – Key Success Factors
• Landing page conversion• Affiliate tools• 3-Month EPC - Three Month Earnings Per
Click• 7-Day EPC - Seven Day Earnings Per
Click • Payout Rank - Advertisers are ranked by
commissions paid to publishers over the past 90 days.
Google TV Ads
Organic Search
Organic Search – Key Success Factors
• On page SEO/Relevance to keyword – domain, page title, page description, page
content – Valid HTML – make it easy for the bot
• Off page SEO– Quantity and Quality of links back to page– Relevance of links to keyword
• Content Freshness/Recency
Local Search/Maps
Local Search – Key Success Factors
• On page SEO/Relevance to keyword/location – domain, page title, page description, page
content, address• Quality listing in Google Places• Positive reviews• Add Tags (paid service)
Google Places to Manage Your Listing
Image Search
Image Search – Key Success Factors
• Google is a blind user and relies on words around image to index images
• Filename, alt and title tags relevancy to keyword
• Off page SEO– Quantity and Quality of links back to page– Relevance of links to keyword
• Content Freshness/Recency
Video Search
Video Search – Key Success Factors
• Google is a blind user and relies on words and actions around video to index video
• Title and description relevancy to keyword• Frequency of video posts, views, votes,
rating and bookmarks
News Search
News Search – Key Success Factors (1)
• Getting accepted as a news source– Article URL’s should consist of at least 3 unique digits, and look
static;– Each article name should preferably be H1/H2-tagged and be
the same as the page title;– Articles should be published at least 3 times a day;– Make sure your site content is unique;– There should be multiple site authors (and a page listing all the
authors);– Include your organization information: contact and “about”
pages;– The site logo should clearly state what niche the site covers;– Each article should include its author’s name.
News Search – Key Success Factors (2)
• Getting ranked as a news source– News site map– Unique and clickable title– Great images– Be fast– Be relevant– Good content length > 250 words
Product Search
Product Search – Key Success Factors
• Use Google Base to submit data feed• Data feed elements very important
– Title, description, price, other data tags• Data feed freshness factor• Positive reviews, especially on Google
Checkout
Links• Google Adwords – PPC & content &
banners – http://adwords.google.com/
• Google Affiliate Network– http://www.google.com/ads/affiliatenetwork/
• Google TV Ads – http://www.google.com/adwords/tvads/
Links - 2• Google Local Search
– http://www.google.com/local/add/businessCenter
• Google Base – Product Search– http://www.google.com/base
• Google Webmaster Tools – sitemaps etc.– http://www.google.com/webmasters/
• Google New Search submission– http://
www.google.com/support/news_pub/bin/topic.py?hl=en&topic=11662