Engage EverywhereTM
Webinar 3.0 “10 tips for better results in your registration page in 20 Minutes”
The Pulse Network
Housekeeping
• This Webinar 3.0 is streamed live but is also being recorded• Follow up email with link• Will be visible on TPN & ITI’s websites
• Join the conversation – use #10in20 to ask us a question• You can always ask us after the fact – full contact information will be
given at the end
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Your SpeakersStephanie S. Selesnick, President, International Trade Information, Inc.
• Veteran Exhibition professional • Global Exhibition industry speaker and trainer• Frequent blogger for Expo Magazine and other publications• Member / Ringleader for SISO• Founder / Moderator of #ExpoChat
Rick Quinn, Account Executive, The Pulse Network• Part of The Pulse Network since it’s inception• 17 year industry professional• Headed up Technology and Client Services teams• Discover / Design / Deliver / Service• Account Executive for TPN’s core accounts
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Tip 1 –What is the best site you have seen?
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• What traits or things did they do that you had not seen done before?
• Use them
Tip 3 – Map out your registration flow
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• Registering for a conference / expo is different than buying something from Amazon (or is it???)
• Where is the right place to capture data• What are you planning on doing with it
Tip 3 – Treat your customers as if you know them
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• Prepopulate when you can • Past attendance• Memberships / Publications• Include demographics
• Will keep your database current
Tip 4 –Survey your attendees from the get go
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• What are they looking to see?• Who are they looking to see?• Any ideas for “hot topics” in education?
Tip 5 – Standardize your forms
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• Registration categories, question and answers
• Will help with year over year / show over show / analytics
• Drive targeted marketing
Tip 6– How much data do you need
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• Keep the number of questions asked to a minimum
• Make the forms easy to understand, read and fill out – will minimize calls to customer service!!
Tip 7 – Products and Pricing
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• Typically the biggest challenge in design• Avoid long pages• How much information is too much
• Are you making this a buying tool or a selection tool
• Offer class selections after the fact
Tip 8 – Test the technology (regularly)
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• You don’t want to lose frustrated attendees• Get drop off stats from your registration
provider• Adjust / update as needed
Tip 9 – Attendees can attract more attendees
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• Make it easy for your audience to grow• Quick register colleagues• Bring a guest• Groups / discounts• Social Sharing
Tip 10 – Help Line
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• Gear up towards the peak weeks• Before the early bird pricing goes up• Other peak registration times
• Call center / data entry / registration support will all see spikes – make sure you are ready!
Follow Up
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Any questions we didn’t answer? #10in20 Contact us:
Rick Quinn at [email protected]+1.781.821.6632 @rickquinn
Stephanie Selesnick at [email protected]+1.818.591.2255 @StephSelesnick