10 tips for better results from your registration page in 20 minutes
DESCRIPTION
Part of a series of 10 Tips in 20 Minutes for the Exhibition, Convention and Conference industries. This one focuses on improving your events registration page.TRANSCRIPT
Engage EverywhereTM
Webinar 3.0 “10 tips for better results in your registration page in 20 Minutes”
The Pulse Network
Housekeeping
• This Webinar 3.0 is streamed live but is also being recorded• Follow up email with link• Will be visible on TPN & ITI’s websites
• Join the conversation – use #10in20 to ask us a question• You can always ask us after the fact – full contact information will be
given at the end
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Your SpeakersStephanie S. Selesnick, President, International Trade Information, Inc.
• Veteran Exhibition professional • Global Exhibition industry speaker and trainer• Frequent blogger for Expo Magazine and other publications• Member / Ringleader for SISO• Founder / Moderator of #ExpoChat
Rick Quinn, Account Executive, The Pulse Network• Part of The Pulse Network since it’s inception• 17 year industry professional• Headed up Technology and Client Services teams• Discover / Design / Deliver / Service• Account Executive for TPN’s core accounts
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Tip 1 –What is the best site you have seen?
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• What traits or things did they do that you had not seen done before?
• Use them
Tip 3 – Map out your registration flow
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• Registering for a conference / expo is different than buying something from Amazon (or is it???)
• Where is the right place to capture data• What are you planning on doing with it
Tip 3 – Treat your customers as if you know them
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• Prepopulate when you can • Past attendance• Memberships / Publications• Include demographics
• Will keep your database current
Tip 4 –Survey your attendees from the get go
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• What are they looking to see?• Who are they looking to see?• Any ideas for “hot topics” in education?
Tip 5 – Standardize your forms
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• Registration categories, question and answers
• Will help with year over year / show over show / analytics
• Drive targeted marketing
Tip 6– How much data do you need
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• Keep the number of questions asked to a minimum
• Make the forms easy to understand, read and fill out – will minimize calls to customer service!!
Tip 7 – Products and Pricing
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• Typically the biggest challenge in design• Avoid long pages• How much information is too much
• Are you making this a buying tool or a selection tool
• Offer class selections after the fact
Tip 8 – Test the technology (regularly)
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• You don’t want to lose frustrated attendees• Get drop off stats from your registration
provider• Adjust / update as needed
Tip 9 – Attendees can attract more attendees
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• Make it easy for your audience to grow• Quick register colleagues• Bring a guest• Groups / discounts• Social Sharing
Tip 10 – Help Line
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• Gear up towards the peak weeks• Before the early bird pricing goes up• Other peak registration times
• Call center / data entry / registration support will all see spikes – make sure you are ready!
Follow Up
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Any questions we didn’t answer? #10in20 Contact us:
Rick Quinn at [email protected]+1.781.821.6632 @rickquinn
Stephanie Selesnick at [email protected]+1.818.591.2255 @StephSelesnick