Download - 10 Insights on Leadership and Marketing, with Kevin Allen of Mastercard's Priceless Campaign
@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Kevin AllenWorked with such brands as MasterCard,
developing the globally famous “Priceless” campaign.
Created one of the industry’s most envied new business programs, which named Mc-Cann Worldgroup the number one agency in new business and Global Agency of the
Year, two years in a row.
@KevinAllenRekap
Stream interview Watch videoWatch videoNo.1
You don’t have to have people reporting to you to create a movement.
Ignite people’s ambitions & give them a reason to believe you can help them.
Stream interview Watch videoWatch videoNo.2
Real ambition is about creating something amazing that doesn’t exist.start with the impossible and don’t calibrate.
Stream interview Watch videoWatch videoNo.3
Great strategy is a roadmap of human desire.
neglect it and you lose.
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
CoreThe depth of who you are
and what you believe.
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
CustomerThe emotional definition of the customer.
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
ContextThe answers that you
help your customers answer.
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
ContextThe answers that you
help your customers answer.
33voicesKevin Allen - Core, Customer, Context
Stream interview Watch videoWatch videoNo.5
The brands that shine always ‘stand under the lamp post.’
They’re uber focused on being the best at one thing.
Stream interview Watch videoWatch videoNo.6
Nothing spotlights your brand more than the emotional imprint that it galvanizes.
try to tap it!
Stream interview Watch videoWatch videoNo.7
Remember that behind every decision
is a powerful emotional desire.
Stream interview Watch videoWatch videoNo.8
Marketing has shifted from mass back to the individual.the only way to be relevant today
is to customize.
Stream interview Watch videoWatch videoNo.9
Buoyant leaders don’t tell people what to do.they float because people believe.
Stream interview Watch videoWatch videoNo.10
Enviable brands always transcend the entrepreneur.
We is always more powerful than me.
Really reflect...
What does your brand stand for?
Really reflect...
