10 insights on leadership and marketing, with kevin allen of mastercard's priceless campaign
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Listen to the full interview at www.33voices.com/kevin-allen/audio A veteran of the Interpublic Group and a “Mad Man” of agency McCann Erickson, Kevin worked with such brands as MasterCard, developing the globally famous “Priceless” campaign, Microsoft, Marriott, Smith Barney, Nestle, L'Oreal, Lufthansa and Johnson and Johnson. At McCann, he created what is arguably one of the industry's most envied new business programs, which named McCann Worldgroup the number one agency in new business and Global Agency of the Year, two years in a row. As Lowe Worldwide Vice Chairman he played a pivotal role in the turnaround that named the company Ad Age's “Turnaround Agency of the Year” in 2009. His unique approach brought the addition of such global accounts as Sharp, Ericcson, Beck's, and emerging global clients like China Mobile. Over the course of his career, Kevin's unique approach has played a leading role in bringing hundreds of millions of dollars in new billings to his agencies. He is the author of The Buoyant Leader: A Leadership Course for the Rising Star.TRANSCRIPT
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intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Kevin AllenWorked with such brands as MasterCard,
developing the globally famous “Priceless” campaign.
Created one of the industry’s most envied new business programs, which named Mc-Cann Worldgroup the number one agency in new business and Global Agency of the
Year, two years in a row.
@KevinAllenRekap
Stream interview Watch videoWatch videoNo.1
You don’t have to have people reporting to you to create a movement.
Ignite people’s ambitions & give them a reason to believe you can help them.
Stream interview Watch videoWatch videoNo.2
Real ambition is about creating something amazing that doesn’t exist.start with the impossible and don’t calibrate.
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Great strategy is a roadmap of human desire.
neglect it and you lose.
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
CoreThe depth of who you are
and what you believe.
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
CustomerThe emotional definition of the customer.
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
ContextThe answers that you
help your customers answer.
Stream interview Watch videoWatch videoNo.4
A brand is cumulation of the three C’s:
ContextThe answers that you
help your customers answer.
33voicesKevin Allen - Core, Customer, Context
Stream interview Watch videoWatch videoNo.5
The brands that shine always ‘stand under the lamp post.’
They’re uber focused on being the best at one thing.
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Nothing spotlights your brand more than the emotional imprint that it galvanizes.
try to tap it!
Stream interview Watch videoWatch videoNo.7
Remember that behind every decision
is a powerful emotional desire.
Stream interview Watch videoWatch videoNo.8
Marketing has shifted from mass back to the individual.the only way to be relevant today
is to customize.
Stream interview Watch videoWatch videoNo.9
Buoyant leaders don’t tell people what to do.they float because people believe.
Stream interview Watch videoWatch videoNo.10
Enviable brands always transcend the entrepreneur.
We is always more powerful than me.
Really reflect...
What does your brand stand for?
Really reflect...
