10 DIGITAL TOUCHPOINTS in b2b marketing
Intecooisacrea,veconsultancyassembledtoserviceinsightsthatinfluenceglobalmarke,ngcampaigns.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclients
elevateandinnovate.
Omni-channelisdefinedasacustomer-centricexperiencewheredifferentsaleschannelscombineintooneuniqueexperience.Customerscandecidewhichmediatheyusetoengage,andare
freetocrossoverthedifferentchannelswithoutfric,on.
OMNI-CHANNEL EXPERIENCES
Mobileaudiencesaremorecap,vebutit’sthestrategythatmakesithitormiss.MoreB2Bfirmsarefocusingon
improvingthemobileexperiencebythinkingofthecontent,responsivedesignandthenewinbox.
MOBILE FIRST
ACCESSexploresthelatestideasdefiningglobalconnec,vityandtheopportuni,esthoseideasbringtobusinessandcommuni,es.TheACCESSmobilemagazineappoffersinterac,vefeaturesdesignedspecificallyfortabletsandAndroidsmartphones.
“InChina,Wal-MartteamsupwithAlibaba(China’sleadinge-commercecompany)torollouttheAlipaymobilepaymentserviceseekingtodras,callyimproveperformanceintheworld’smostpopulouscountry.Experiencethataddressesconvenienceandmobilepay.
It’snotararedayweseepeoplewalkingaroundholdingtheirphonesafootfromtheirface,sowhywouldn’t
customersenjoysthiseaseofcommunica,onwithactualcontactcenteragents?
CUSTOMER SERVICE LIVE CHAT
About10secondsaUertappingthe“Mayday”buWononaKindlescreen,avideofeedloadsinacorner.Itshowsatechsupportadvisorwhocan’tseetheuserbutcanseewhat’sonthescreenandhearwhattheusersays.
Askrecruitersaboutthecompany,cultureandthechallengingjobopportuni,esthatcantakeyourcareertonewheights.
THINGS TO CONSIDER
1. HowcananOmni-ChannelexperienceenablecustomerstobeWerinteractwithGEontheirterms?
2. Howcanworkshopsandproductdemosbeintegratedintochannelprofitability?
3. Wherecanordering,customiza,on,andvideoincreaseengagementonconsumerfacingdevices?
OMNI-CHANNEL
MOBILE FIRST
CUSTOMER SERVICE LIVE
SUPPLY ORDERING APPS
Single sign-on
VIRTUAL REALITY
ADVOCATE MARKETING
ADBLOCKALYPSE
NATIVE ADVERTISING
Bot-Fraud
10 DIGITAL TOUCHPOINTS in b2b marketing
Kerry Abner 10 DIGITAL TOUCHPOINTS in b2b Marketing
[email protected] www.intecoogroup.com