10 DIGITAL TOUCHPOINTS in b2b marketing

Intecooisacrea,veconsultancyassembledtoserviceinsightsthatinfluenceglobalmarke,ngcampaigns.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclients

elevateandinnovate.

Omni-channelisdefinedasacustomer-centricexperiencewheredifferentsaleschannelscombineintooneuniqueexperience.Customerscandecidewhichmediatheyusetoengage,andare

freetocrossoverthedifferentchannelswithoutfric,on.

OMNI-CHANNEL EXPERIENCES

Mobileaudiencesaremorecap,vebutit’sthestrategythatmakesithitormiss.MoreB2Bfirmsarefocusingon

improvingthemobileexperiencebythinkingofthecontent,responsivedesignandthenewinbox.

MOBILE FIRST

ACCESSexploresthelatestideasdefiningglobalconnec,vityandtheopportuni,esthoseideasbringtobusinessandcommuni,es.TheACCESSmobilemagazineappoffersinterac,vefeaturesdesignedspecificallyfortabletsandAndroidsmartphones.

“InChina,Wal-MartteamsupwithAlibaba(China’sleadinge-commercecompany)torollouttheAlipaymobilepaymentserviceseekingtodras,callyimproveperformanceintheworld’smostpopulouscountry.Experiencethataddressesconvenienceandmobilepay.

It’snotararedayweseepeoplewalkingaroundholdingtheirphonesafootfromtheirface,sowhywouldn’t

customersenjoysthiseaseofcommunica,onwithactualcontactcenteragents?

CUSTOMER SERVICE LIVE CHAT

About10secondsaUertappingthe“Mayday”buWononaKindlescreen,avideofeedloadsinacorner.Itshowsatechsupportadvisorwhocan’tseetheuserbutcanseewhat’sonthescreenandhearwhattheusersays.

Askrecruitersaboutthecompany,cultureandthechallengingjobopportuni,esthatcantakeyourcareertonewheights.

THINGS TO CONSIDER

1. HowcananOmni-ChannelexperienceenablecustomerstobeWerinteractwithGEontheirterms?

2. Howcanworkshopsandproductdemosbeintegratedintochannelprofitability?

3. Wherecanordering,customiza,on,andvideoincreaseengagementonconsumerfacingdevices?

OMNI-CHANNEL

MOBILE FIRST

CUSTOMER SERVICE LIVE

SUPPLY ORDERING APPS

Single sign-on

VIRTUAL REALITY

ADVOCATE MARKETING

ADBLOCKALYPSE

NATIVE ADVERTISING

Bot-Fraud

10 DIGITAL TOUCHPOINTS in b2b marketing

Kerry Abner 10 DIGITAL TOUCHPOINTS in b2b Marketing

kerry@intecoogroup.com www.intecoogroup.com