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Strategy:
Wayne Smith, [email protected]
Department of Management
Contemporary Business Examples Benefitting from “PESTEL” Analysis
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“PESTEL” Analysis• In general, “PESTEL” helps with understanding the external
competitive landscape.• Chief Assumption: Adapting to the changing context of the
marketplace drives success.
• Political• Economic• Sociological• Technological• Environmental• Legal
• Always…recall and apply ideas from your General Education classes in your strategic thinking…
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Political
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Economic
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Sociological
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People -> buses
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People -> buses
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Technological
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People -> buses
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Environmental
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Legal
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People -> buses
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People -> buses
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All and Interdependent
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Recent Examples
• “Should Westfield include a hotel in its new Woodland Hills development?”
• “Should Walt Disney support the Boy Scouts?”
• “Should oil ‘fracking’ be allowed within Los Angeles City limits?”
• “Should I move my football team to Los Angeles?”