Douglas Goldstein & Peter Wilensky doug@iconecto.com 703.626.0798

Driving Force…

2

3

Past

Bricks & Mortar

Today

Bricks & _ _ _ _ _ _

4

Mobile

Engagement through…

5

Source: Digital Engagement for Quality, Performance & Meaningful Use, Douglas Goldstein, 2012

Care Coordination

Gamification

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Phase 1. Access to Care and Marketing•Find a Doc, Services, Locations, About, Quality, Rx Refills, Quality & Safety, Appointments, etc.

Phase 2. Move 4 Health–Community Engagement •Stage 1. Employees

•Stage 2. Community / Sports Medicine

Phase 3. eCare–Mobilizing Chronic Condition Support•Cardiac, Diabetes, Ortho – Hip & Knee Replacement, TBD

Note: Tracks run in a phased concurrent fashion depending on priorities of Health System

Health@Everywhere: Plan Framework to Customize & White Label for HS

Phase 1. Access to Care and Marketing

Features customized for HS

leaders

Completely White Labeled

Features would be targeted for HS

Priorities:-New Moms

-Sports Medicine-Triage

-Move4Health-Other TBD

Cross Platform:-iPhone-Android

-Windows-Blackberry

Phase 1. Access to Care and Marketing

iConecto, Inc. Copyright 2011, All Rights Reserved

Client Relationship – Mobile Strategy, Design, Development and Deployment: •iConecto seeks a client and innovation partnering relationship with HS. The goal is to support the development of an enterprise strategy, plan and mobile solutions to support HS’s strategic and operational plans. iConecto and FeedHenry will deliver the solutions, technology and security to power the mobile initiatives of HS.

Starting Point – Phase 1. HS Cross Platform Mobile App: •Build the first generation Mobile App for HS health system leaders as a foundation for the future and test bed for integration to HS marketing, physician relationships, care coordination, customer relationship management and overall health IT goals and objectives. This would be a white label solution based on the York Hospital model with additional features desired by HS which could include: New Moms, Sports Medicine, Move4Health, etc.

Innovation Expertise for HS – Care Coordination, Engagement & Mobile:•iConecto executives have extensive experience in leading health care innovation with specific expertise in patient/professional engagement, mHealth, eHealth, telemedicine, care coordination and accelerated strategy and planning along with rapid mobile development and deployment.

Mobilizing Health Care… Relationship

Mx Rehab@Anywhere = Rx for Better Outcomes

•Patients…Surgeons…Physical Therapists…Health Systems… Health Plans…ACOs…Employers

Mx Rehab supports today’s patients, reduces re-admissions/costs, enhances health status and generates new revenues

…do yourtherapy!

…what do you mean your insurance

company denied more visits!

…let’s try a convenient mobile Mx rehab solution personalized for

your lifestyle

Jim your therapist and I will be tracking your daily stats to see your progress. You can also share with friends

and our virtual joint replacement community.

…can I do my therapy at the

gym? at home? at the

park?

Patient Heal Thyself…American Academy of Orthopedic Surgeons

Source: Wall Street Journal

Need …

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Rehab@Anywhere supports today’s patients, reduce re-admissions/costs, enhance health status and can generate new revenues

“…up to 50% of orthopedic

outcomes depends on what the person does after surgery”

Blaine Warkentine, MD

Mx Rehab@Anywhere

Carol Goesmore

Johnny Onsport

Larry Lagging

732

521

389

12Mx = Movement Prescription

Mx Enabled by Platform Integrations

by iConecto

Movement Prescription - MxTM is trademark and intellectual property of Douglas Goldstein

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……know the person, before the medical risk know the person, before the medical risk and connect with people where they are at…and connect with people where they are at…

Social Graph

Mobile Apps

Gaming/ Gamification

Incentives Big Data

Use Cases - Examples

• Non Patient Rapid access to care for non-patients Integrated with marketing campaigns and community events New Moms mobile support – pre and post baby Delivering health information to underserved Weekend warriors sports medicine support Aging in place Mobile social care community

• Patients Integrated HIE initiatives Integrated with Practice Management Mobile Apps

iConecto, Inc. Copyright 2011, All Rights Reserved

Douglas Goldstein

• Strategist… Lead…Innovate…Transform• Innovator…Mobilizing Healthcare

Select Innovation Projects:•Health@Everywhere – Care Coordination for Improved Quality, iConecto Corp.•Rehab@Everywhere – Physical Therapy: iConecto, Corp.•BrainXercise – Gaming for Quality Improvement and Patient Engagement•KxNetwork – mobile cross smartphone clinical quality improvement app •RxChallenge – a Social Gaming Learning Experience•Location Aware Technology for Health – Social & Scientific Systems•mHealth Strategy & Business Plan, Merck – Executive Committee•Mobile eCare Patient Solutions – York Hospital and iConecto, Inc.

Latest Publications:•Health eGames – How Social Media, Video Games and Virtual Worlds will Revolutionize Health•Medical Informatics 20/20: Quality and EHRs through Collaboration, Open Solutions and Innovation•eHealthcare: Harness the Power of Internet e-Commerce & e-Care•Best of the Net Guides to Health and Wellness and Healthcare and Medicine•Alliances – Strategies for Building Integrated Delivery Systems

Douglas Goldstein doug@iconecto.com 703.626.0798

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