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… with no ad budget

How to Double Your Email List

Using a Facebook Contest

social media

strategist at

Heyo

JAY M. TUCKER

In the next 30 minutes, you’ll learn:

1. How a marketing manager with no technical

skills launched a Facebook campaign that

converted at 30%

2. The 6 pieces every Facebook contest needs to

succeed and 6 case studies that captured over

7000 emails

3. How you can copy these strategies to build your

email list, drive engagement, and increase sales

with your Facebook page

Social Media Strategistat Heyo.

I’m Jay,

@VTJayTuck

Tweet your notes to me using

the hashtag:

#HeyoNotes

for your chance to win a FREE Heyo t-shirt!

In the next 30 minutes, you’ll learn:

1. How a marketing manager with no technical skills

launched a Facebook campaign that converted at 30%

2. The 6 pieces every Facebook contest needs to succeed

and 6 case studies that captured over 7000 email new

email leads dropped directly into AWeber

3. How you can copy these strategies to build your email

list, drive engagement, and increase sales with your

Facebook page

4. At the end of the webinar, we’ll have live Q+A, choose a

winner for our #HeyoNotes contest and show you the

top converting campaign ever! You won’t want to miss

this.

ONE

How a marketing manager with

no technical skills launched a

campaign that converted at

30%

“When we launched Squaw Valley's campaign with Heyo it converted at over 30% with no ad spend. The

mobile experience was spectacular as well and drove additional conversions.”

- Milena Regos, Out and About Marketing“Milena’s campaign for her Ski Resort client

converted at over 30%

Impressions: 17000 Emails captured: 4500 Conversion Rate: 30%

“Our main goal was to capture emails. This campaign turned out to be the highest converting campaign

we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took me

about 30 minutes. Looking forward to launching our next campaign here shortly!”- Paul Abdo, Social Media Strategist“

Paul created the highest converting

campaign his company has ever launched


I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with

design and code to fit our company’s image. With Heyo I was able to launch my campaign without using

code and the ease of use was amazing. We are extremely pleased with the results and look forward to

selling more bags using Heyo!

- Amy Lombard, Marketing Manager at Mixed Bag Designs“Amy successfully launched her

campaign without knowing any code at all


RESULTS{Impressions

Emails Captured

Conversion Rate

18,846

6,524

34.6%

RESULTS{Impressions

Emails Captured

Conversion Rate

8,573

4,796

55.9%

RESULTS{Impressions

Emails Captured

Conversion Rate

10,664

8,404

78%

RESULTS{Impressions

Emails Captured

Conversion Rate

5,351

2,453

59%

Photo Contest

Refer-A-Friend

TWO

Six pieces every Facebook

contest needs to succeed

Do not use an iPad. Do not

use an Amazon Gift Card.

Pick an incentive that aligns

emotionally with your fans

and feature it in an image in

the campaign.

Strong Incentive

ONE

Your campaign will not

convert if you don’t

encourage the fan or viewer

to take action now (before

they get distracted).

Based off our tests, the best

way to do this is with a

countdown that has 7 days

or less left on it.

Create Urgency

TWO

Do not be vague. Tell your fans

exactly how they win by

featuring the email opt in on

the first step.

Bonus: Easily integrate the

campaign entrants into your

email marketing program and

put them on a drip campaign

that encourages campaign re-

engagement.

Easy to Enter

THREE

Every Facebook campaign

must make it easy for fans

or campaign entrants to

market your campaign to their

networks.

By asking the fan to like, FB

share, and tweet, your

campaign will get free traffic

from their social networks.

Let Them Market

FOUR

Do not jam your brand into a

rigid Facebook Contest

template that doesn’t allow

your brand voice to come

through.

Include your logo in the

upper left and a description

of the campaign in the

bottom right to highlight your

brand voice and personality.

Brand Trust

FIVE

48% of Facebook’s Daily

Users only use mobile.

If you don’t publish and

market your campaign with a

smart URL, you are cutting

your likelihood of success in

half.

Mobile a Must

SIX

Enabling an easy way for

users to opt in via mobile will

spike conversion rate by at

least 15%.

Mobile a Must

SIX

Mixed Bag Designs did a

great job of sharing their

Smart URL link out via a

status update to drive traffic

from both Facebook desktop

and Facebook mobile.

Make the post

Impressions: 1799

Emails Captured: 582

Conversion Rate: 30%

30% Conversion

I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and

code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of use

was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo!

- Amy Lombard, Marketing Manager at Mixed Bag Designs“Amy’s campaign converted at 30%, collecting 582

emails from 1799 views


THREE

Would you like to see how you

can do this too?

Nathan’s cue to demo

How do Heyo contests help me get free traffic and leads

with no ad spend?

“These results exceeded what I expected – the most popular contest we’ve run to date! We’ve used

many other platforms like Shortstack and Rafflecopter but they were too technical and had to much

downtime to be reliable. Stoked to have found Heyo!

- Marie Scholl, Owner at Inspired Endurance“We converted at 55.6%, our highest

converting contest to date!

Impressions: 620 Emails captured: 345 Conversion: 55.6%

Turn Your Fans Into Marketers

Check out your campaign’s reach!

Meet Paul. Paul enters your contest and shares and Tweets it out to all of his followers.

Meet Paul’s friends. They share and Tweet your contest out to all of their followers.

1. Your Facebook page has 500 likes or more

2. You want to build your AWeber email list

3. Your status updates get a few likes, comments, and/or

shares

4. You have an email list of at least 100 subscribers

You’ll be successful withHeyo IF:

55% Conversion

Impressions: 620


Conversion Rate: 55.6%

Industry: Jewelry Store

My industry is not a normal

one.

Will Heyo work?

Impressions: 111

Emails Captured: 50

Conversion Rate:

51%

50% Conversion

Industry: Golf Club

Impressions: 5045



64% Conversion

Industry: Product/Service

Impressions: 2685



53% Conversion

Industry: Product/Service

I am NOT a technical. Will Heyo work for me?

I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with

design and code to fit our company’s image. With Heyo I was able to launch my campaign without using

code and the ease of use was amazing. We are extremely pleased with the results and look forward to

selling more bags using Heyo!

- Amy Lombard, Marketing Manager at Mixed Bag Designs“Amy successfully launched her

campaign without knowing any code at all


So far, you’ve learned:

1. How a marketing manager with no technical skills

launched a Facebook campaign that converted at 30%

2. The 6 pieces every Facebook contest needs to succeed and

6 case studies that captured over 7000 email new email

leads dropped directly into AWeber

3. How you can copy these strategies to build your email list,

drive engagement, and increase sales with your Facebook

page

Stay tuned for:

Live Q&A, our #HeyoNotes winner and to see the top

converting campaign ever!

Were there at least 2 things you

learned from this webinar that you

feel you can use immediately to

build your AWeber email list?

Post your answer in

heyo.com/chat

Yes or no:

Type “Buy” in

heyo.com/chat

Are you interested in pricing?

Stay tuned, Q/A is only 10 minutes away!

Here’s what’s included with every Heyo

package:

1. Launch a campaign every other week

2. Access to photo and video contest templates

3. Access to giveaway and sweepstakes template

4. Access to lead generation templates

5. Direct integration with AWeber to double your list

6. Mobile versions of your campaigns to capture mobile leads

7. Stop paying freelance developers and designers

8. You won’t need to worry about Facebook shutting you down or

other legal worries

9. Super responsive customer support

Feature your fan page/business in a blog post ($97)

As a bonus for attending this webinar, if you buy right now:


A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a

single business) to ensure success





BONUS: 11 high converting ideas you can copy as an incentive/prize for your

Facebook campaign ($197)







BONUS: Access to our invite only mastermind group (can’t get access any

other way)








other way)

BONUS: A downloadable PDF of this information-packed slide deck.








other way)


BONUS: Free eBook! “10 Facebook Contests that Captured 10,000 Emails.”








other way)


BONUS: Free eBook! “10 Facebook Contests that Captured 10,000 Emails.”

BONUS: 35-minute video course on how to double your email list. ($99)


Here’s what you getwith Heyo:

Here’s what you get as abonus today: (over $480 value)

Feature your fan page/business in a blog

post ($97)

A personal, 1 on 1 strategy call ($97)

11 high converting ideas you can copy as

an incentive for your campaign ($197)

Access to our invite-only mastermind

group (can’t get access any other way)

A PDF of this info-packed slide deck

Free eBook! “10 Facebook Contests that

Captured 10,000 Emails”

35-minute video course on how to double

your email list ($99)

Launch a campaign every other week

Access to photo & video contest templates

Access to giveaway & sweepstakes

template

Access to lead generation templates

Direct integration with Aweber

Mobile versions of your campaigns

DIY – no need to pay developers

No legal worries

Rockstar customer support

Heyo.com/abc123

Pay only $300 one time for the year:

1. Your Facebook page has 500 likes or more

2. You want to build your AWeber email list

3. Your status updates get a few likes, comments, and/or

shares

4. You have an email list of at least 100 subscribers

Remember, you’ll be successfulwith Heyo IF:


Heyo.com/abc123

100%30-day risk

free guarantee.

NO questionsasked.

Nathan Latka

Work with Heyo. We’ve got a proven method:

100%30-day risk free

guaranteeNathan

Latka1 800 884 8640

Here’s what you getwith Heyo:

Here’s what you get as abonus today: (over $480 value)

Feature your fan page/business in a blog

post ($97)

A personal, 1 on 1 strategy call ($97)

11 high converting ideas you can copy as

an incentive for your campaign ($197)

Access to our invite-only mastermind

group (can’t get access any other way)

A PDF of this info-packed slide deck

Free eBook! “10 Facebook Contests that

Captured 10,000 Emails”

35-minute video course on how to double

your email list ($99)

Launch a campaign every other week

Access to photo & video contest templates

Access to giveaway & sweepstakes

template

Access to lead generation templates

Direct integration with Aweber

Mobile versions of your campaigns

DIY – no need to pay developers

No legal worries

Rockstar customer support


Heyo.com/abc123

For the next 5 people who buy,

you’ll get the bonus + all the features.

Call Chris + Lauren (at Heyo HQ) right now:

1 800 884 8640

Questions? 100%

30-day risk free

guaranteeNathan

Latka1 800 884 8640

Heyo.com/abc123

5 minutes 57% Conversion

57% Conversion

Impressions: 4640


Conversion Rate: 57.5%

Industry: Ticket Sales

Top Converting Campaign

Top Converting Campaign

Pick a Winner!

#HeyoNotes

Thank you!

JAY M. TUCKER

double youremaillist

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